Press Room

SONY STATEMENT: Sony 4K UHD

by Communications 10/19/2012

Sony 4K UHD: As leaders at the forefront of new display technology such as HD, 3D and beyond, we laud the CEA’s efforts to come up with a common language to describe the next generation high-definition technology, however, to ensure clarity for consumers and delineate between today’s and tomorrow’s technology, Sony will continue to use the 4K moniker for its products and will market its future products as 4K ultra high-definition (4K UHD).

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