Press Release

Sony Redefines Innovation at CEDIA 2012 with Solutions for Custom Integrators and Home Electronics Enthusiasts

by Communications 09/05/2012, in Home Theater

New Audio/Video Receivers with Integrated Control4 Elevates Expectations While Other Major Innovations Including 4K TV Drive toward a New Standard in Excellence
INDIANAPOLIS, Sept. 5, 2012 (CEDIA Booth #4025) – One day before the opening of 2012 CEDIA Expo, Sony Electronics debuted game changing technology designed to revolutionize the home entertainment experience. Within the footprint of Sony’s CEDIA exhibit there are A/V, HD, 3D and 4K products that promise to deliver solutions and products which will dazzle the custom integrators and home theater enthusiasts attending the show.

“CEDIA offers us a yearly platform to show the innovations we are developing to sit at the center of the high-end, custom-installed home theater,” said Mike Lucas, senior vice president of Sony Electronics’ Home Division. “This year, we have taken steps to redefine innovation in home entertainment products. Whether your interest is home automation, or simply the best picture quality ever available, Sony’s Elevated Standard (also known as ES) line of AV Receivers, front projectors and spectacular 4K TV will deliver the design, performance and features that dealers, installers and end-users have come to expect from us.”

 Redefining Home Automation

This year, three new AV receivers join Sony’s ES range. But unlike any receiver ever brought to market, two of these models integrate Control4™ award-winning home automation technology. Both the STR-DA5800ES and STR-DA2800ES AV receivers incorporate the full Control4 “controller” functionality along with the expected features of a top home audio and video receiver.

Sony will also bring to market a new entry-level ES model without Control4 built in. The STR-DA1800 receiver features the same elevated standard of build quality and engineering, and has built-in WiFi, Bluetooth and AirPlay, with 6 HDMI in, 2HDMI out, full Zone 2 support via HDMI, RS-232 as well as IR. It’s also certified to be used in home automation.

Sony’s Elevated Standard receivers provide the most technologically advanced performance available, incorporating the latest in industrial design and audio/video engineering, including a pure audio grade block capacitor, custom made by Sony exclusively for the ES line. The ES AVRs use the highest quality components and proprietary manufacturing techniques to deliver top-notch performance and unmatched quality.

All three ES receivers will ship in October and are compatible with a full-range of control systems in addition to built-in Control4.

 Sony’s Big Screens Just Got Bigger

At IFA, in Berlin on August 29, Sony announced its first 4K capable TV. The new 84-inch set, model XBR-84X900, is equipped with a 4K LCD panel that delivers an image four times the resolution of Full HD (3840 x 2160) and creates an immersive viewing experience previously unavailable from a TV. The new XBR 4K TV, is on display in the Sony booth and will arrive in Sony Stores and select custom integrators in North America later this year.

Incorporating proprietary upscaling technology including the 4K X-Reality™ PRO picture engine, the new TV is designed to ensure that every frame looks clear and crisp with a 4K resolution (3840 x 2160) regardless of the content source. The accompanying 3D glasses are a light and comfortable, passive design, allowing viewers to enjoy 3D footage on an impressive large screen the same way they would in a movie theater. In addition to superb picture quality, Sony’s XBR-84X900, 4K TV incorporates a 10 unit Live Speaker, side speaker system which is optimized for this large-sized screen and, drawing on Sony’s storied sound signal-processing technology, these speakers envelop the viewer in virtual 5.1 surround sound. The side speakers are also detachable, allowing for removal to connect to an existing home theater system.

 Are You Projecting?

On display will be the full range of SXRD front projectors from Sony; including the first 4K home theater projector, the VPL-VW1000ES which was introduced at CEDIA 2011 and has received critical acclaim. The newest member of the Sony ES front projector lineup, VPL-HW50ES, leverages the “reality creation” processing technology from the VPL-VW1000ES projector to create stunning images from traditional high definition content. The VPL-HW50ES projector also features 1700lm brightness and 100,000:1 dynamic contrast, allowing it to be used in media or family rooms with some ambient light. Dynamic Lamp Control and a built in 3D emitter allow for bright and crosstalk free 3D images. The VPL-HW50ES projector will be available in early October for $3,999 and will include two pairs of glasses as well as an additional lamp. These home projectors are part of the growing range of SXRD products, and offer cinemaphiles excellent picture quality and all the cutting edge features for their high-tech media rooms.

A Second Screen Expands the Home Theater

The new Xperia™ Tablet S, a thin and light device packed with original applications and Sony exclusive features, offers an immersive entertainment experience and features to better control the living room. Building on the popularity of the universal remote control feature in the previous model, the Xperia Tablet S has enhanced this feature by adding macro functionality, allowing the ability to turn on multiple devices of most brands, including TV, Blu-ray Disc™ player and stereo, with the touch of one button. Consumers can easily program sequenced commands such as “Watch TV” or “Play Music” and perform these sequences with one tap on the screen.

To further enhance the living room experience, Sony will offer a new app called Watch Now which enriches the TV watching experience. Watch Now provides an interactive, visual program guide fueled by personal preference and real-time trends from users’ social media feeds. TV fans can use the app to discover new shows based on intelligent recommendations from the app, change the channel with a flick of the finger and share their thoughts on what they are watching via Twitter™, Facebook® and Get Glue. The Sony exclusive app will be available for download for the Xperia Tablet S in the US from Google Play™ at launch.

 Continued Commitment to High-End Entertainment

Sony’s CEDIA booth not only showcases innovative, cutting-edge, world’s first products, but also demonstrates the company’s continued commitment to both high-end home entertainment enthusiasts and the dedicated custom integrators who service them. Sony’s custom install service programs are designed to help facilitate custom installers as they build sustainable, long-term relationships with consumers and businesses. Lucas concluded, “This formidable line-up of ES and home entertainment products demonstrates how Sony innovation continues to play a central role in the media rooms of today, and shapes the home entertainment experiences of the future.”

For full specifications and a list of dealers, please visit


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