Press Release


by Communications 01/07/2013, in Portable Audio

New Water Proof Sports MP3 Player with a Compact, Lightweight Design   

LAS VEGAS, Nev. (CES booth#) – Jan. 7, 2013 – Fitness enthusiasts will never miss a beat under water again with Sony’s new Walkman® Sports MP3 Player (NWZ-W270), a water-proof, all-in-one digital music player designed to conveniently and comfortably wear to the gym, the trail, the treadmill, or even into the pool.

“For many people, music is a vital component to enable a vigorous workout,” said Andrew Sivori, vice president of the Personal Audio Division at Sony Electronics. “Now, everyone from casual fitness enthusiasts to hard-core triathletes can enjoy their favorite music while they train or compete. Whether on land or in the water, the new Walkman Sports MP3 Player is the perfect workout accessory.”

With its water proof design, the NWZ-W270 Walkman Sports MP3 Player withstands not just water but the sweat from intense workouts, making it perfect for everyone from the health conscious to performance sports athletes.

Ease of Use and Impressive Sound

The new NWZ-W270 device is designed with intuitive controls to easily adjust volume to play, pause, or change songs on-the-go. With its 4G of on-board memory, users can easily drag and drop DRM-free music files from iTunes® for Mac or PC, Windows® Media Player, or Windows Explorer. The NWZ-W270 player delivers up to eight hours of audio playback on a full charge. It also offers a convenient quick-charge function. Even if the battery if fully depleted, with just three minutes of charge time, the device can provide music for up to 60 minutes.

Sony has always been committed to extraordinary audio performance, and the NWZ-W270 player lives up to that tradition with its crystal clear highs and deep bass. In addition to the powerful sound typically found in Sony’s high-end headphones, the player features a new tension band for a supportive fit and comes with small, medium, and large earpieces – ideal for secure, long-term wearing comfort during running, cycling or swimming.

Pricing and Availability

The Sony Walkman Sports MP3 Player will be available in March in blue, pink, white, and black at Sony online at, in Sony Stores, and in authorized retailers nationwide for about $99.99. For images and information, please visit

Please visit or Follow #SportsWalkman on Twitter for the latest Sony Spots MP3 Player news. Please also stay tuned to the Sony Blog for upcoming news.

Sony Walkman and the Sony logo are trademarks of Sony Corporation.

iTunes is a registered trademark of Apple Inc. Windows is a registered trademark of the Microsoft group of companies.

All other trademarks are trademarks of their respective owners.

For b-roll footage of this product and other CES products click  here.  

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