Press Room

Sony Brings a New 3D Front Projector Out at CEDIA

by Communications 09/05/2012

Delivers Affordable Performance for Home Video Enthusiasts
INDIANAPOLIS (CEDIA Booth #4025), Sept. 5, 2012– Sony Electronics delivers a big screen experience with the debut of the VPL-HW50ES front projector. Utilizing Sony’s SXRD™ (Silicon X-tal Reflective Display) technology, the VPL-HW50ES projector delivers significantly brighter and sharper full high-definition video, including 3D, for the home theater enthusiast.

“Sony is raising the bar again with the introduction of the VPL-HW50ES projector,” said Amy Escobio, Manager, Sony Electronics’ Home Audio and Video Division. “Along with many other innovative features, the projector leverages the same ‘Reality Creation’ processing that can be found in our award- winning 4K home theater projector which makes all of your content; whether it is Blu-Ray™, cable satellite or video games, look more lifelike and immersive than ever.”

The VPLHW50ES projector also features an Optimized Advanced Iris 3 algorithm and new contrast enhancer technology to give the projector a dynamic contrast ratio of more than 100,000:1. The contrast enhancer works by analyzing each scene and then automatically optimizing contrast in real-time by compensating for dark and bright parts of the image. The brightness of 1,700lm is achieved by improving the light efficiency of the lamp. These two enhancements work in concert when a user activates the Bright Cinema or TV Modes; delivering a 30 percent brighter image than the previous model, without sacrificing color reproduction.

Like the VPL-VW1000ES projector, the VPL-HW50ES leverages Sony’s Reality Creation processing which digitally restores information lost during compression from the original content to disc, recreating high quality, sharp, full HD images. In terms of 3D, the combination of Dynamic Lamp Control technology, the integrated 3D transmitter and the 240Hz panel drive provide customers with bright 3D images with reduced crosstalk. Additionally, the projector is also equipped with 2D to 3D conversion functionality to simulate 3D video and pictures using 2D content.

Regarding integration and control, the VPL-HW50ES projector features two-way RS232 and an IR input for seamless integration with third party automation systems. The expanded vertical shift and flexible throw distance make installation simple, while the 144 zone panel alignment and pre calibrated picture modes ensure optimal picture quality.

As part of the Sony’s Elevated Standard (ES) line, this projector includes a three-year warranty, 90 day advance exchange and dedicated product support. It will be available in the United States in early October through a network of high-end A/V specialists and custom installers for $3999.99 which includes two 3D glasses and an additional lamp.

 

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