Tokyo, Japan –— Sony Corporation (“Sony”) and FIFA (Fédération Internationale de Football Association) today announced that they will collaborate on a range of 4K initiatives at the 2014 FIFA World Cup™, including production of the Official 2014 FIFA World Cup™ Film in 4K Ultra HD, and produce three full matches in 4K to further promote the growth of 4K content. World football’s flagship event will be held in Brazil from 12 Juneto 13 July.
Sony, an official FIFA Partner, offers a wide array of 4K products ranging from broadcast and professional solutions, to 4K-compatible consumer products such as TVs, home theatre projectors and video cameras, and provides unique and comprehensive 4K live production solutions, from shooting and production to viewing. Through the following joint initiatives, Sony and FIFA aim to further accelerate the expansion of the 4K viewing experience:
Soichi Kawachi, VP in charge of FIFA Partnership at Sony said, “We are very excited to offer an entirely new viewing experience at the greatest sport event in the world, the FIFA World Cup. By leveraging our cutting-edge 4K technology and our premier products and solutions through our partnership with FIFA, we will deliver a unique and totally compelling entertainment experience conveying the excitement of the matches in Brazil with the depth and vividness that the ultra-high definition of 4K delivers.”
“FIFA has a proud track record in embracing innovation at our flagship competition, to make sure that football fans around the world receive the very best in match coverage and experience,” said FIFA Director of TV Niclas Ericson. “We are excited by the prospect of working with Sony to incorporate 4K technology in our production plans. 4K will propel fans around the globe into a whole new viewing dimension and it marks the dawning of a new era in the broadcasting of sport.”
At the 2014 FIFA World Cup, Sony and FIFA will draw on the technological expertise they have accumulated through extensive 4K shooting trials, to capture each unforgettable moment, as well as the speed, power and excitement of the first-class football action as it unfolds on the pitch. 4K technology will enable the dynamism of the goals, the subtle expressions on the player’s faces, and the passion of the fans in the stadium to be captured with unprecedented vividness, as if the viewer were there in the stadium itself. Going forward, Sony and FIFA will accelerate their combined efforts in 4K to deliver the action and emotions of the 2014 FIFA World Cup to even more people around the globe.