1. SEL50M28_B Sony Releases Full-Frame FE 50mm F2.8 Macro Lens by Communications 08/30/2016

    A lightweight and compact standard 50mm F2.8 macro prime lens that offers versatile shooting experience

    SAN DIEGO, Aug. 30, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced a new full-frame lens for their E-mount camera system, the FE 50mm F2.8 Macro lens (model SEL50M28).

    Ideal for everyday photography, […] Read More

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  2. IMG_2849 small Lake Pointe Church Finds a Faithful Companion in Sony’s 4K Cameras by Sony Pro Team 08/29/2016

    Lake Pointe Church serves a diverse group of congregants through in-person, live streaming and on-demand worship services. With locations in Dallas, Austin and Corpus Christi, Texas, the multi-campus church is a cornerstone of the state’s faith-based community, and their message extends worldwide reaching nearly 3,000 people online.

    Chip Acker, Video Director at Lake Pointe Church, noted that since his organization […] Read More

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  3. smDSC06489 Dallas City Hall Opens Access with Sony Robotic HD Cameras by Sony Pro Team 08/24/2016

     BRC-H900 & BRC-H700 PTZ HD Cameras enable model for Transparent Government

    Once, the standard for media outreach to provide transparency in government consisted of publishing the schedule for public meetings. Then, the arrival of public access television opened new avenues with camera operators videotaping the most important sessions played over cable TV. Now, the City of Dallas is […] Read More

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  4. hrxnx5r_side_160627_03 Sony Upgrades its NXCAM Line with HXR-NX5R Multi-purpose Full HD Pro Camcorder by Sony Pro Team 08/23/2016

    New Camera Complemented by New Remote Controller and All-in-One Switcher


    Sony is expanding its NXCAM line of professional HD camcorders with the new HXR-NX5R professional compact camcorder, delivering a range of enhancements over its predecessor models. The new camcorder offers upgraded network functions and a choice of advanced XAVC-S 50Mbps or established AVCHD/DV recording formats to help […] Read More

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    In Addition to the Southeast, the Manufacturer’s Representative Firm Will Represent the Mid-Atlantic Region for Sony

    PARK RIDGE, N.J., August 23, 2016 – Sony Electronics’ Security Systems Division is expanding the presence of Professional Sales Agents, Inc. (PSA), its manufacturer’s representative firm for the Southeast, to cover the Mid-Atlantic region of the United States.

    PSA is a leader […] Read More

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  6. XAV-AX100_Front_Android_Auto Sony in-car audio takes the driver’s seat with smartphone connectivity by Communications 08/19/2016

    Compatible with Apple CarPlay* and Android Auto™** Simple and safe user interface Sony unique sound technologies with EXTRA BASS™ and DSO (Dynamic Stage Organizer)

    SAN DIEGO, August 19, 2016 – Sony Electronics announced today its new XAV-AX100 in-car audio system. The XAV-AX100 receiver offers everything you need and more for those long car journeys including the latest smartphone connectivity […] Read More

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  7. Rob and FS5 small Blown Away by Sony’s FS5 by Sony Pro Team 08/16/2016

    By Rob Scribner

    Owner, Sky Tower Films


    As a DP specializing in documentaries, Rob Scribner knows that finding the right balance between capability and portability is crucial. He’s shot with Sony’s FS100 and now counts the FS7 as his primary camera, so he has experience with Sony’s compact large sensor cameras. Now the new FS5 […] Read More

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  8. Production image Director Lauren Vance in the Picture Show Telling the ‘Story within the Story’ with Sony’s FS7 by Sony Pro Team 08/08/2016

    By Lauren Vance

    Director, Producer, Filmmaker


    I grew up in a place where people waited all summer for the arrival of the annual fair. From the moment I saw the trailers lined up and people unloading the amusement rides at our county’s fairgrounds I would start to countdown the days when I could walk through […] Read More

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  9. The weather kept the Sony cameras covered, but like the show, they went on. Country in the City: Garth Brooks Goes 4K at Yankee Stadium with Sony and AMV by Sony Pro Team 08/04/2016

    Garth Brooks’ production teams are used to putting on live extravaganzas above and beyond their normal roadshow — which is already one of the best in the business.

    That was the case for two nights in July 2016 at Yankee Stadium in New York City, where the team was tasked with creating a once in a lifetime concert experience for […] Read More

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  10. bvmx300 small Sony strengthens BVM-X300 4K OLED Master Monitor with new capabilities by Sony Pro Team 08/03/2016

    Updates Include New firmware, HDMI Input, Second 3G/HD-SDI Connection, enhanced features for High Dynamic Range Production

    Sony is expanding the capabilities of the BVM-X300 OLED master monitor, giving users more flexibility and more features for HDR and 4K production applications. Starting in October 2016, this updated version of the BVM-X300 will feature upgraded firmware including […] Read More

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