Press Room

A Sony Electronics News Snapshot… Straight from Sony

by Communications 03/12/2013

Sony Corporate News

Sony and Fitbit: Sony and Fitbit are working together to transform the way we stay fit. Read here about how Fitbit One paired with Sony products works.

Sony Stores get local: The Sony Store has teamed up with Flavorpill, the authority in local culture to explore what’s new and create what’s next. From music and photography to fashion and film, consumers can join @Sony in celebrating the very best in their city. Read here for participating Sony Stores. Those interested can follow @SonyStore and #SonyStore on Twitter for all the latest happenings.

Sony City at SXSW Music 2013: Sony is back at SXSW Music (March 13-16) this year, and taking over two official festival venues to create a Sony City. From awesome bands to showing off the newest Sony gadgets – this is a destination not to be missed.  Check out all the details here.

 Sony Headphone News

 Sony X Headphones hosts live performance by EMBLEM3: Sony is hosting a live free performance by X Factor breakout band EMBLEM3 at the Sony Store in South Coast Plaza Mall on March14. Read here for more details on the who, what, where and when.

New Sony X headphones: Sony announced a new addition to the X Headphones line, the on-ear MDR-X05. These new headphones deliver music lovers a premium Sony audio experience in a more compact and lightweight design. Together in collaboration with one of the world’s leading record producers, Simon Cowell and Sony Music Entertainment, the new X05 delivers killer sound reproduction in an aggressive, stylish design. Read the press release for more information, and watch a video of the new Sony X headphones here.

Sony Reader News

Sony Reader Store launched Kids Corner: The Sony Reader Store announced the addition of Kids Corner, a dedicated shopping section that will offer illustrated and enhanced children’s content. Kids Corner supports EPUB3.0 content, a new industry standard file format, allowing customers to enjoy embedded media and interactivity within the book itself when viewed on compatible Android tablets and smartphones.  Read the press release for more information.

Sony Broadcast and Professional News

 Pro Sony camcorder captures tightrope stunt: Watch this awesome, adrenaline-inducing video of a balancing act on a tightrope captured by a pro Sony camcorder, the NEX-FA100UK.

 

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