Sony Expands Flagship G Master™ Lens Series with New 100-400mm Super Telephoto E-Mount Zoom

by Communications 04/19/2017

 New FE 100-400mm F4.5–5.6 GM OSS Super Telephoto Zoom Lens Features Outstanding Sharpness, Fast AF, Compact Design and more  NEW YORK, Apr. 19, 2017 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their furthest reaching E-mount lens, the FE 100-400mm F4.5–5.6 GM OSS Super […] Read More

Sony Overtakes #2 Position in U.S. Full-Frame Interchangeable Lens Camera Market

by Communications 04/14/2017

Record Sales from Sony Driving Growth in Overall Full-Frame Market SAN DIEGO, April 14, 2017 – Sony Electronics – a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has announced today that their continued growth has vaulted them into the #2 overall position in the U.S. full-frame interchangeable lens camera market. […] Read More

Sony Commercializes the Industry’s First Automotive 2MP High-Sensitivity CMOS Image Sensor with LED Flicker mitigation and HDR

by Communications 04/12/2017

Tokyo, Japan – April 12, 2017 – Sony Corporation is announcing the commercialization of a new state-of-the-art 2.45 effective megapixel CMOS image sensor for automotive cameras, the IMX390CQV type 1/2.7. Sony will begin shipping samples in May 2017. This image sensor is equipped with an LED flicker mitigation (LFM) function that reduces flickering when shooting […] Read More

Sony Introduces Extended Life Solid State Drives for Professional Video Recorders

by Sony Pro Team 04/04/2017

Durable, reliable and fast SSDs are ideal for 4K or higher-bitrate recording Park Ridge, N.J., April 4, 2017 – Sony is expanding its professional media lineup with the introduction of two new G Series Professional Solid State Drives in 960GB (SV-GS96) and 480GB (SV-GS48) capacities. These SSDs were designed to meet the growing need for […] Read More

Tech Tips: LMD Monitors Pixel Shift Episode 6

by Sony Pro Team 03/28/2017

In the sixth episode of an ongoing series, Sony’s Joseph Schimizzi offers tech tips on Sony’s LMD monitors and the Pixel Shift feature. These lessons will come in handy in the field and during your production. http://www.sony.com/monitors #SonyProLive Read More

Sony Expands HDR Production Capabilities for its Professional Products

by Sony Pro Team 03/23/2017

New Enhancements Include HD HDR Live for Broadcasting and Instant HDR workflow to Meet Growing Demand for HDR Content   Sony is expanding the HDR capabilities of many of its professional products, to meet the growing requirements for HDR content in every production application. The new enhancements deliver HD HDR Live broadcasting and Instant HDR […] Read More

Tech Tips: LMD Monitors Metadata Episode 5

by Sony Pro Team 03/21/2017

In the fifth episode of an ongoing series, Sony’s Joseph Schimizzi offers tech tips on Sony’s LMD monitors and the Metadata feature. These lessons will come in handy in the field and during your production. http://www.sony.com/monitors#SonyProLive #SonyProLive Read More

Sony demonstrates 4K RGB laser projector prototype at CinemaCon

by Sony Pro Team 03/20/2017

Experience the next generation of high-contrast laser illuminated projection, offering High Dynamic Range and super-smooth 3D Las Vegas, 20th March 2017 – Sony Digital Cinema 4K comes to CinemaCon this year with a public demonstration of its eagerly awaited next-generation prototype of 4K RGB laser projection system. CinemaCon delegates have the opportunity to unveil the […] Read More

Tech Tips: LMD Monitors Focus Assist, Episode 4

by Sony Pro Team 03/14/2017

In the fourth episode of an ongoing series, Sony’s Joseph Schimizzi offers tech tips on Sony’s LMD monitors and the Focus Assist feature. These lessons will come in handy in the field and during your production. http://www.sony.com/monitors   Read More