Pro Blog

  1. Join Sony/AFI at an exclusive 4K event on Monday, April 7th in Las Vegas! Join Sony/AFI at an exclusive 4K event on Monday, April 7th in Las Vegas! by Jason 03/28/2014

    Sony Electronics in association with AFI and Rough & Tumble Films cordially invite you to join us in the CineAlta® Lounge for the premier series of 4K shorts produced by Sony and the AFI. Stephen Lighthill, A.S.C. will host a panel discussion with the projects’ Directors and DPs. Sony will also present the hottest new […]

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  2. CineAlta-Premier-issue CineAlta Magazine Premiere Issue by Sony Pro Team 01/27/2014

    We are pleased to announce our new periodical, CineAlta Magazine. Going behind the scenes with our digital motion picture cameras, including the FS700, F5, F55, and F65. CineAlta Magazine is focused on real stories with real people behind the cameras, and those in post-production handling the workflow. Spanning Documentary, Episodic Television, Feature Film, Sports and […]

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  3. Lyons camera Independent Videographer and Cinematographer Adam Lyons Converts to Sony Pro Camcorders by Tom Di Nome 11/06/2013

    Adam Lyons knows what it takes to be a successful working filmmaker. He’s shot everything from music videos and info-mercials to corporate videos and bigger-budget feature films, with varying budgets and production requirements. Some of his more recent work includes segments for Askmen.com and Scam School on TestTube.com, a Discovery Digital Network. “I’m a filmmaker, […]

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  4. Mark Schimmel, Director/Producer Finds the Sony FS100 the “Right Tool” for any Job by Tom Di Nome 11/01/2013

    From his start designing movie posters to ultimately making films of his own, Mark Schimmel has gained a unique perspective on the productionworld, from every aspect. He’s directed award-winning webisodes, short films, commercials, television shows, and videos, so he knows what it takes to deliver any type of project on time and under budget.  An […]

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  5. Sony NEX-FS100U camcorder Notes from the Track: Shooting Promotional Car Footage with Sony’s NEX-FS100 by Tom Di Nome 10/25/2013

    With only a two-day window to shoot a promotional documentary for limited edition car from a major auto manufacturer, cinematographer Christopher Webb chose Sony’s NEX-FS100 professional compact camcorder for its compact size, image quality and performance. Webb and the production team shot hours of content over two days at the historic Lime Rock Park racing […]

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  6. Danny Way.  Kauai.  August 2013.  FS700 w/4K recorder. 4,000 Reasons Why I Like The FS700 by Jason 08/15/2013

    Guest post by Erik Bragg In 2003, when professional skateboarder Danny Way debuted the first Mega Ramp in The DC Video, the Sony VX1000 DV camcorder was the weapon of choice for almost every professional skateboard cinematographer. Only 480 vertical lines of resolution to capture a skateboarder drop in on a ramp the size of […]

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  7. Gavin framing up a shot on the salt lakes in the Simpson Desert. Traveling with the Sony F55 by Jason 08/13/2013

    Guest post by Gavin Rawlings I’ve been lucky enough to travel all around Australia with my Sony F55 since I purchased it in February 2013. The nature of my work means that I travel to some of this country’s most remote regions. This has given me the opportunity to really test the F55 by exposing […]

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  8. washley-fs100-2 Filming in Extreme Dry/Wet Places with the NEX-FS100 by Jason 07/26/2013

    Guest post by W. Ashley Maddox I had a chance to partner with an organization that offers motor rafting trips down the Grand Canyon. The Canyon, as they call it, is both wet, windy, rocky, and sandy. I learned a few things while being on this trip and what worked and what didn’t. One thing […]

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  9. "Directing Fellow Jan" Photographer - Ryan Muirhead Sony F55 at 2013 Sundance Institute Directors Lab: Blog Series Week 2 by Sony Pro Team 06/21/2013

    Production (Camera) Blog 6 By: Bryce Maschino – Camera Assistant It is coming to the end of week three at the Sundance Institute Directors Lab and we have discovered many tips that make our setups easier: we need less lighting, less batteries, less downtime between camera setups. We can focus more on helping our Directing […]

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  10. F55 On set during exercise scene, aka Osso Buco Sony F55 at 2013 Sundance Institute Directors Lab: Blog Series Week 1 by Sony Pro Team 06/07/2013

    Production Introduction Blog 1 By: Antonio “T.J.” Doctor – Production Supervisor The Sundance Institute Directors Lab is a learning and discovery experience for emerging directors. The filmmaking tools and production process used at the Directors Lab have a direct impact on the creative decisions made during the entire production process of making a feature film. […]

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