Sony introduces 18-110mm Super 35mm / APS-C lens with power zoom capability

by Communications 09/09/2016

E PZ 18-110mm F4 G OSS (SELP18110G) with 6.1x high zoom ratio High resolution suited to professional 4K movie production Smooth Motion Optics (SMO) design and construction to minimize unwanted focus and image shifts while focusing or zooming Advanced operability including three separate focus, iris and zoom rings for professional operation Optical SteadyShotTM in-lens image […] Read More

Sony Announces new Flagship 4K and HD Action Cams with Superior Image Stabilization

by Communications 09/09/2016

New 4K and HD POV Cameras Feature Balanced Optical SteadyShot® Image Stabilization,  Live–View Remote, 4K Time-lapse Capture and other professional capabilities SAN DIEGO, Sept. 9, 2016 – Sony Electronics, a worldwide leader in digital imaging, has today introduced their first POV cameras to feature the innovative Balanced Optical SteadyShot (B.O.SS) image stabilization technology, the FDR-X3000R […] Read More

Sony Releases Full-Frame FE 50mm F1.4 ZA Prime Lens

by Communications 07/11/2016

A quintessential wide-aperture 50mm “normal” lens, the new ZEISS® Planar F1.4 offers high resolution, high-contrast and overall exceptional performance   SAN DIEGO, July 11, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced a new full-frame lens for their E-mount camera system, the Planar […] Read More

Sony Bolsters Full-Frame FE Lens Lineup with New 70-300mm High-Resolution Zoom and 50mm F1.8 Prime Lenses

by Communications 03/29/2016

New FE 70-300mm F4.5-5.6 G OSS Telephoto Zoom and 50mm F1.8 Prime Lens Extend Sony α Shooting Possibilities SAN FRANCISCO, Mar. 29, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced two new full-frame lenses for their E-mount camera system, the FE 70-300mm F4.5-5.6 […] Read More

Sony Announces New HX80 Compact Camera with 30x Zoom and Electronic Viewfinder

by Communications 03/07/2016

New Model is World’s Smallest Camera with 30x Optical Zoom Lens1     SAN DIEGO, Mar. 7, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the newest addition to their compact zoom camera lineup, the DSC-HX80 model. The new camera features a variety […] Read More

Sony Announces Development of New Wireless Lighting Control System at WPPI 2016

by Communications 03/07/2016

LAS VEGAS, Mar. 7, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today announced plans to release a new wireless lighting control system to meet the growing demands of professional Sony photographers. Designed for compatibility with their α interchangeable cameras and external flash units, the […] Read More

Sony Introduces New α6300 Camera with World’s Fastest Autofocus

by Communications 02/03/2016

New Mirrorless Camera Features World’s Fastest AF speed1 and Highest Number of AF points2 plus Newly Developed 24.2 MP APS-C Sensor, High Resolution 4K video recording and more  NEW YORK, Feb. 3, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced the latest addition […] Read More

Sony Launches New G Master™ Brand of Interchangeable Lenses

by Communications 02/03/2016

Three new models including 24-70mm F2.8 Zoom, 85mm F1.4 Prime and 70-200mm F2.8 Zoom deliver unrivaled imaging experiences   NEW YORK, Feb. 3, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced their flagship G Master™ brand of interchangeable lenses. Sony’s new brand includes three […] Read More

Sony Announces New Flagship 4K Camcorder with Enhanced Image and Sound Quality

by Communications 01/05/2016

New FDR-AX53 4K Camcorder is joined by Two New HD Camcorders to Complete 2016 Handycam Lineup LAS VEGAS, Jan 5, 2016 – Sony Electronics, a worldwide leader in digital imaging, has today introduced its most advanced 4K1 Handycam® camcorder to date, the new FDR-AX53 model. Featuring a newly developed ZEISS® Vario-Sonnar T* lens and image […] Read More