Blog

  1. Sony Behind-the-Scenes Tour: Interview with Steven Nickel, Vice President of VAIO Service by Team Sony 12/23/2008

    A Mini Sony Behind-the-Scenes Tour: Interview with Steven Nickel, Vice President of VAIO Service

    Read More
    2 Comments
  2. Sony Declares Death to the Clamshell! by Team Sony 12/18/2008

    Watch "Death to the Clamshell" We’ve heard the voice of customers who are frustrated with the so-called "clamshell" packages used for many consumer electronics products like headphones and portable music players that hang on racks in the large discount stores and other retailers.    Many of these retailers prefer them because the products are clearly […]

    Read More
    12 Comments
  3. The March is on to CES by Team Sony 12/17/2008

    Sony products being shipped to Las Vegas for use at CES 2009. Every year at this time, the swirl of the Holiday season –  which in my case includes both the business and the family — is compounded by annual preparations here at Sony Electronics for the International Consumer Electronics Show in Las Vegas, Jan. 8-11, […]

    Read More
    8 Comments
  4. Sony Style is "Sweet" by Team Sony 12/11/2008

    The merchandising team at our Sony Style stores came up with a sweet theme for the holidays, including chocolate trees, edible electronics and candy-wrapped gift cards.  Whether you’ve been naughty or nice, you can check out these tasty treats at any of our 44 stores around the country.   Get into the spirit by checking […]

    Read More
    4 Comments
  5. Sony's Profitability Initiatives Impact U.S. Television Plant by Team Sony 12/10/2008

    This week Sony Corporation announced a series of measures to strengthen the overall profitability and operating efficiencies of our global electronics businesses. As you’ll see in the press release, these include reconsidering certain investments, consolidating manufacturing operations, and reducing the number of electronics’ employees worldwide by about 8,000 from around 160,000 globally.   The news hit […]

    Read More
    8 Comments
  6. Sony's Shipping and Receiving for the Holidays by Team Sony 12/08/2008

    The last stop on my mini behind-the-scenes tour of three Sony operations the public rarely sees was our logistics center in Carson, Calif. It’s located south of Los Angeles near the port city of Long Beach, where the vast majority of our products manufactured in Asia arrive when they come to the U.S.   We have […]

    Read More
    3 Comments
  7. Ground Control to Major Tom by Team Sony 12/07/2008

    What started in temporary quarters in 1995 in Ft. Myers, Fla. as a consumer call center has morphed into what has now become our master control operation in a sophisticated facility for providing Sony customers across North, Central and South America with the support they need 24/7.  Nowadays, customer inquiries — be they by phone, […]

    Read More
    2 Comments
  8. Ancient Movie Technology Breathes New Life into “BRAVIA-drome” by Team Sony 12/05/2008

    One of my blog moderators, Marcy Cohen, joined Sony colleagues and other bloggers from around the world in Italy for the shooting of a new BRAVIA television commercial that will soon be seen globally.  It is being created by the same ad agency that worked with Sony on other commercials involving colorful bouncing balls, paint […]

    Read More
    1 Comment
  9. Black Friday Better Than Most Expected by Team Sony 12/03/2008

    Looking at the sales reports from the long Thanksgiving weekend, it looks like retailers in general and consumer electronics in particular did a bit better than the pundits were expecting. Industry data I’ve seen showed overall sales increases compared to the same period last year up in the single digits, ranging from about  3 to 7 […]

    Read More
    5 Comments
  10. VAIO Manufacturing, Service and Logistics All-in-One by Team Sony 12/03/2008

    The first stop on my mini behind-the-scenes tour of Sony manufacturing, service and logistics facilities took me right next door to our VAIO PC operations here in the Rancho Bernardo section of San Diego.    This is where parts come in for customized, configure-to-order (CTO) notebook PCs purchased by consumers at our e-commerce site sonystyle.com. This […]

    Read More
    2 Comments