New A8F BRAVIA® OLED 4K HDR TV series and awe-inspiring 85” class X900F and X850F 4K HDR TVs are now available
SAN DIEGO, March 22, 2018 Sony Electronics, Inc. announced pricing and availability details today for the 65” and 55” class A8F BRAVIA OLED series and 85” class X900F and X850F 4K HDR TVs. These models will be available for pre-sale today at major Sony authorized retailers including Amazon and Best Buy.
PURE BLACK AND VIVID COLORS WITH A8F BRAVIA OLED
The new A8F BRAVIA OLED TVs feature an all-new one slate design curated to look beautiful wherever the TV may rest. The enhanced design makes it easy to mount the TV even closer to the wall, and the redesigned vertical stand disappears when placed on TV stands or entertainment centers. Sony’s OLED TV is like nothing you’ve ever seen before with truly exceptional black, shadow and color. Over 8 million self-illuminating pixels are precisely and individually controlled by the X1 Extreme™ processor creating exquisite, unprecedented contrast. The X1 Extreme processor precisely controls the tremendous number of pixels and extends the capability of OLED to deliver an exquisite 4K HDR picture. With Sony’s Acoustic Surface™ technology, the sound comes to you from the entire screen, with voices appearing to come directly from the characters’ mouths and explosions directly from the action on the screen. Together with OLED’s exceptionally wide viewing angle, the A8F series offers an unmatched visual and sound experience regardless of the viewing position.
Leveraging the HDR innovation that powers Dolby’s most advanced cinemas around the world, Dolby Vision transforms entertainment experiences by delivering greater brightness and contrast, as well as a fuller palette of rich colors. The A8F BRAVIA OLED will support Dolby Vision via a firmware update to be delivered later this year.
GO BIGGER WITH X900F AND X850F LED TVs
In order to meet customer demand for bigger, premium 4K HDR TV screen sizes, the X900F and X850F series add 85” class TVs. The X900F also features the X1 Extreme processor, providing the ultimate 4K HDR viewing experience by incorporating three technologies that improve picture quality, no matter what the content source: Object-based HDR remaster, Super Bit Mapping™ 4K HDR and Dual database processing. X-tended Dynamic Range™ PRO 6x technology ensures dark scenes are darker and bright scenes brighter with up to six times the brightness range of conventional LED TVs, delivering beautiful night shots full of dazzling lights and deeper blacks. For sports and high speed scenes, particularly in larger screen sizes, Sony’s newest technology, X-Motion Clarity™, helps keep fast action smooth and clear with images controlled to minimize blur with no loss in brightness.
The X850F series features the 4K HDR Processor X1, which together with 4K X-Reality™ PRO up-converts Standard Definition (SD) and High Definition (HD) content to near 4K High Dynamic Range (HDR) quality, while HDR content is displayed in stunning clarity, color, and contrast. Object-based HDR Remaster technology can detect, analyze and optimize each object in the picture individually to adjust the overall contrast for a more natural and realistic picture on screen. A TRILUMINOS™ Display provides colors as vivid as nature’s own with rich, authentic images that evoke the emotion in every scene. Additionally, Super Bit Mapping 4K HDR reveals thousands of shades and gradations of light, for sunsets as bright and clear as real life
The X900F 4K HDR TVs will support Dolby Vision™ via a firmware update to be delivered within this year. To bring sound to the next level, the X900F TV is designed perfectly to match Sony’s new Dolby Atmos® sound bar, the HT-X9000F.
Sony’s Android TV enables viewers to enjoy a huge range of apps from Google Play™, including YouTube™, Netflix, Amazon Video, Hulu, Pandora and more. To make your TV and home even smarter, the A8F BRAVIA OLED, X900F and X850F TVs have Google Assistant built-in. To activate the Google Assistant just push the microphone button on the remote and use your voice to ask a question or say a command. This allows users to seamlessly playback or search for content, play music or stream photos, access thousands of apps or control many smart home devices through their Sony TV. Furthermore, Sony’s Android TV works with popular voice assistant speakers such as Sony’s own LF-S50G, Google Home or Amazon Alexa.
These models are available for pre-sale now at Best Buy and Amazon at: A8F, X900F, X850F. For more information on the Sony A8F BRAVIA OLED, X900F 4K HDR LED TV and X850F 4K HDR LED TV series, visit https://www.sony.com/electronics/tv/t/televisions
Sony XBR-A8F 4K HDR Ultra HD TV Series Line Models
- Sony XBR-55XA8F 55” class (54.6” diag) 4K HDR TV, $2,799.99 msrp
- Sony XBR-65XA8F 65” class (64.5” diag) 4K HDR TV, $3,799.99 msrp
Sony XBR-X900F 4K HDR Ultra HD TV Series Line Models
- Sony XBR-49X900F 49” class (49.6” diag) 4K HDR TV, $1,099.99 msrp
- Sony XBR-55X900F 55” class (54.6” diag) 4K HDR TV, $1,499.99 msrp (previously announced)
- Sony XBR-65X900F 65” class (64.5” diag) 4K HDR TV, $2,199.99 msrp (previously announced)
- Sony XBR-75X900F 75” class (74.5” diag) 4K HDR TV, $3,799.99 msrp (previously announced)
- Sony XBR-85X900F 85” class (84.5” diag) 4K HDR TV, $5,299.99 msrp
Sony X850F 4K HDR Ultra HD TV Series Line Models and Prices
- Sony XBR-65X850F 65” class (64.5” diag) 4K HDR TV, $1,799.99 msrp (previously announced)
- Sony XBR-75X850F 75” class (74.5” diag) 4K HDR TV, $2,999.99 msrp (previously announced)
- Sony XBR-85X850F 85” class (84.5” diag) 4K HDR TV, $4,499.99 msrp
 This is the perceptible contrast level expanded by X-tended Dynamic Range PRO technology, which is a unique figure calculated for the contrast which users actually feel and experience (XDR Contrast). This figure is based on our conventional TV without local dimming.
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