Pre-sales begin today.
SAN DIEGO February 10, 2017 – Sony Electronics announced pricing and availability details today on its newest lineup of 4K HDR Ultra HD televisions, the XBR-X800E, XBR-X850E, XBR-X900E and the XBR-X930E/XBR-X940E series. All are available for pre-sale today from Best Buy and other authorized dealers nationwide and will be available in stores in March 2017.
Dramatic Contrast and Brilliant Color
All of Sony’s new premium 4K HDR Ultra HD televisions support HDR (High Dynamic Range) and reproduce dramatic contrast plus rich, brilliant color. The XBR-X930E/XBR-X940E series includes Sony’s 4K HDR Processor X1 Extreme ™ advanced image engine to improve color accuracy, contrast and clarity and supports HDR10, HLG, and Dolby Vision™1 for viewing HDR content. Sony’s unique technologies provide a better HDR experience with greater clarity and a wider range of colors and contrast. The TRILUMINOS™ Display maps colors for a wider pallet, Super Bit Mapping™ 4K HDR reveals creates a smooth, natural picture without “banding,” dual database processing reduces on-screen noise while maximizing clarity. Motionflow™ reduces motion artifacts for smooth, natural motion reproduction. All these Sony technologies deliver a more realistic picture with subtle shades and depths of color and dramatic brightness and black levels.
Sony TVs Powered by Android™ TV
These new 4K HDR Ultra HD TVs are powered by Android TV which brings movies, TV shows and thousands of apps into the home, making it easy to watch broadcast and cable TV, download entertainment, and use as a gaming device. TV lovers can enjoy hit shows and timeless movies from Google Play™, Amazon Video, YouTube, Netflix, and others, including 4K HDR movies streamed directly to their TVs with the ULTRA app from Sony Pictures Home Entertainment. And PlayStation™ Vue, the Internet-based live TV streaming service gives consumers the option to watch their favorite live TV, movies and sports content without a cable or satellite subscription and without any recording conflicts.
Google Assistant™ Built-In
With the Google Assistant built-in1, users can quickly access entertainment, get answers and control devices around their home. It’s also easy to find the latest blockbuster, check the score of the big game or dim the lights. To get started, just press the mic button on the remote.
“Sony’s newest lineup of 4K HDR Ultra HD televisions is proof of our continuing commitment to deliver the ultimate 4K HDR viewing experience together with a great user experience through innovations like Google Assistant built-in,” said Kevin Brinkman, Director of Product Marketing, TV and Projectors, North America. “Sony TVs provide superior picture quality no matter what content is being viewed, but these new televisions really shine when displaying the growing library of 4K and HDR content.”
The XBR-X930E/XBR-X940E Series
The XBR-X930E series delivers superior brightness and exceptional contrast with the new Slim Backlight Drive+, an improved grid-array backlighting system which boosts brightness and deepens black levels for better contrast. X-tended Dynamic Range PRO x10 provides 10 times the contrast range compared to a conventional LED TV. The X940E features a precision full-array boosting and dimming backlight system which allows for precise contrast and incredible brightness. By combining X-tended Dynamic Range Pro 10X with TRILUMINOS Display, the X930E/X940E can generate a massive amount of color volume.
The XBR-X930E/X940E series both feature the 4K HDR Processor X1 Extreme, which offers 40% more real-time processing power than Sony’s 4K Processor X1. The processor also improves HD content to near 4K HDR quality. With object-based HDR remaster, the TV can detect, analyze and optimize each object in the picture individually to adjust the overall contrast for a more natural and realistic picture.
The XBR-900E Series
The XBR-X900E series delivers the dramatic contrast, color and detail of 4K HDR taking even non-HDR content to the next level with the powerful new 4K HDR Processor X1. The XBR-X900E series has full-array local dimming and boosting backlighting system and five times the contrast range of a conventional LED with X-tended Dynamic Range™ PRO 5x. The TRILUMINOS Display and 4K HDR Super Bit Mapping produce smooth and vibrant colors. Motionflow™ XR technology produces lifelike motion while 4K X-Reality PRO provides lifelike detail and clarity. Android™ TV with Google Home compatibility gives you a genius TV.
The XBR-800E/XBR-X850E Series
The XBR-800E/XBR-X850E Series delivers great contrast, color and detail. The X850, equipped with the powerful new 4K HDR Processor X1, takes even non-HDR content to near HDR quality. The TRILUMINOS Display produces smooth and vibrant colors and Motionflow™ XR technology produces lifelike motion while 4K X-Reality PRO provides detail and clarity. Also includes Android™ TV with Google Home compatibility.
4K HDR TV Ultra HD Models and Prices
- XBR-75X940E, 75” class (74.5” diagonal), $7,499.99 MSRP
- XBR-65X930E, 65” class (64.5” diagonal), $3,999.99 MSRP
- XBR-55X930E, 55” class (54.6” diagonal), $3,299.99 MSRP
- XBR-75X900E, 75” class (74.5” diagonal), $5,999.99 MSRP
- XBR-65X900E, 65” class (64.5” diagonal), $3,299.99 MSRP
- XBR-55X900E, 55” class (54.6” diagona), $2,399.99 MSRP
- XBR-49X900E, 49” class (48.5” diagonal), $1,699.99 MSRP
- XBR-75X850E, 75” class (74.5” diagonal), $4,999.99 MSRP
- XBR-65X850E, 65” class (64.5” diagonal), $2,499.99 MSRP
- XBR-55X800E, 55” class (54.6” diagonal), $1,899.99 MSRP
- XBR-49X800E, 49” class (48.5” diagonal), $1,099.99 MSRP
- XBR-43X800E, 43” class (42.5” diagonal), $999.99 MSRP
These television are now available for pre-sale from Best Buy and other authorized dealers nationwide and will be available in stores beginning in March 2017.
 To be added via firmware update by the end of the year.
1 To be added via firmware update by the end of the year.
 Google Home device not included, must purchase separately.