Sony Releases Full-Frame FE 50mm F2.8 Macro Lens

by Communications 08/30/2016

A lightweight and compact standard 50mm F2.8 macro prime lens that offers versatile shooting experience SAN DIEGO, Aug. 30, 2016 – Sony Electronics, a worldwide leader in digital imaging and the world’s largest image sensor manufacturer, has today introduced a new full-frame lens for their E-mount camera system, the FE 50mm F2.8 Macro lens (model […] Read More

Lake Pointe Church Finds a Faithful Companion in Sony’s 4K Cameras

by Sony Pro Team 08/29/2016

Lake Pointe Church serves a diverse group of congregants through in-person, live streaming and on-demand worship services. With locations in Dallas, Austin and Corpus Christi, Texas, the multi-campus church is a cornerstone of the state’s faith-based community, and their message extends worldwide reaching nearly 3,000 people online.   Chip Acker, Video Director at Lake Pointe […] Read More

Dallas City Hall Opens Access with Sony Robotic HD Cameras

by Sony Pro Team 08/24/2016

 BRC-H900 & BRC-H700 PTZ HD Cameras enable model for Transparent Government Once, the standard for media outreach to provide transparency in government consisted of publishing the schedule for public meetings. Then, the arrival of public access television opened new avenues with camera operators videotaping the most important sessions played over cable TV. Now, the City […] Read More

Sony Upgrades its NXCAM Line with HXR-NX5R Multi-purpose Full HD Pro Camcorder

by Sony Pro Team 08/23/2016

New Camera Complemented by New Remote Controller and All-in-One Switcher   Sony is expanding its NXCAM line of professional HD camcorders with the new HXR-NX5R professional compact camcorder, delivering a range of enhancements over its predecessor models. The new camcorder offers upgraded network functions and a choice of advanced XAVC-S 50Mbps or established AVCHD/DV recording […] Read More

SONY’S SECURITY DIVISION EXTENDS THE TERRITORY OF REPRESENTATIVE FIRM PROFESSIONAL SALES AGENTS, INC.

by Sony Pro Team 08/23/2016

In Addition to the Southeast, the Manufacturer’s Representative Firm Will Represent the Mid-Atlantic Region for Sony   PARK RIDGE, N.J., August 23, 2016 – Sony Electronics’ Security Systems Division is expanding the presence of Professional Sales Agents, Inc. (PSA), its manufacturer’s representative firm for the Southeast, to cover the Mid-Atlantic region of the United States. […] Read More

Sony in-car audio takes the driver’s seat with smartphone connectivity

by Communications 08/19/2016

Compatible with Apple CarPlay* and Android Auto™** Simple and safe user interface Sony unique sound technologies with EXTRA BASS™ and DSO (Dynamic Stage Organizer)   SAN DIEGO, August 19, 2016 – Sony Electronics announced today its new XAV-AX100 in-car audio system. The XAV-AX100 receiver offers everything you need and more for those long car journeys […] Read More

Blown Away by Sony’s FS5

by Sony Pro Team 08/16/2016

By Rob Scribner Owner, Sky Tower Films   As a DP specializing in documentaries, Rob Scribner knows that finding the right balance between capability and portability is crucial. He’s shot with Sony’s FS100 and now counts the FS7 as his primary camera, so he has experience with Sony’s compact large sensor cameras. Now the new […] Read More

Telling the ‘Story within the Story’ with Sony’s FS7

by Sony Pro Team 08/08/2016

By Lauren Vance Director, Producer, Filmmaker   I grew up in a place where people waited all summer for the arrival of the annual fair. From the moment I saw the trailers lined up and people unloading the amusement rides at our county’s fairgrounds I would start to countdown the days when I could walk […] Read More

Sony strengthens BVM-X300 4K OLED Master Monitor with new capabilities

by Sony Pro Team 08/03/2016

Updates Include New firmware, HDMI Input, Second 3G/HD-SDI Connection, enhanced features for High Dynamic Range Production Sony is expanding the capabilities of the BVM-X300 OLED master monitor, giving users more flexibility and more features for HDR and 4K production applications. Starting in October 2016, this updated version of the BVM-X300 will feature upgraded firmware including […] Read More