The picture’s clear for exhibitors with an eye on bigger profits

by Sony Pro Team 04/11/2016, in 4K, Press, Sony Professional

Low operating costs, best 4K quality on any size of screen, Sony Digital Cinema 4K returns to CinemaCon

Sony_Digital_Cinema_4K_Logo

Culver City, April 11th, 2016 – There’s a lot to excite movie theater operators visiting this year’s biggest industry show. Sony Digital Cinema 4K is proud to be supporting CinemaCon once again, with a busy schedule of events, demonstrations and more from April 11-14 at Caesars Palace in Las Vegas.

 

Sony Digital Cinema 4K is also delighted to be sponsoring the Filmmakers Luncheon (April 13th, 1:00-2:45pm). As one of the great highlights of CinemaCon, this special session will be hotly attended.

 

“These are dynamic times for our industry, and it’s great to be back in Las Vegas. This year we’re expanding our support for both NATO and CinemaCon, involved right at the heart of the show activity” confirms David McIntosh, Vice President, Sony Digital Cinema 4K Solutions for Europe and the Americas. “As well as underlining the impressive global sales success of our current projector line-up and how our exhibitor customers are benefitting from huge cost savings, we’ll be talking to our key customer accounts about current technologies and how Sony sees the future, including for laser projection”.

 

Sales momentum continues

It’s been a strong growth year for Sony Digital Cinema 4K, now offering a complete range of DCI compliant 4K projection solutions for every size of cinema – including our SRX-R515DS dual 4K system for large format screens that’s enjoyed significant market success since its public announcement at CinemaCon last year.

 

Customers for this highly cost-effective high brightness solution include Alamo Drafthouse Cinema‘the world’s coolest movie theater[1] – and Latin America operator Cine Center that’s recently installed four systems in Bolivia. They’re joined in Europe by Cinecitta Nuremberg  and Broadway Kino Ramstein in Germany, Showcase in the UK, plus Mars Cinema Group in Turkey that’s added the dual 4K system to eight of its premium large format screens.

 

The SRX-R515DS lets exhibitors and their patrons enjoy extra-bright high-contrast images on larger screens up to 64 feet for 14ft-L on white screen with 1.8 gain for 2D presentation or 3D on screens as large as 75 feet for 4.5ft-L on silver screen with 2.4 gain (installation conditions dependent), plus highly affordable running costs. Its efficient, low-maintenance HPM multi-lamp array can also yield annual savings of up to 13,000 Dollars[2] per large-format screen, compared with the higher running costs of Xenon-based projection lamps.

 

“With image quality that’s far superior to other new light source technologies – and at a very attractive price – this offers a compelling big-screen proposition to the market for years to come” says David McIntosh.

 

Next Generation laser

“Sony have always recognized from day one that the only way to go is 4K and our full line up currently offers superb picture quality, with the SRX-R515 offering a contrast ratio averaging 8,000:1 why would you upgrade that for a first generation laser product with less than 3,000:1?” comments McIntosh.

 

“Let’s be clear – laser is going to be a game-changer, but right now it’s of questionable relevance when Sony 4K still outshines costly, unproven first-generation laser technology on factors like cost and contrast that really matter to exhibitors. And when you see what our engineers are fine-tuning in Japan, you’ll realize that the next chapter of laser is looking very bright indeed” says David McIntosh.

 

4K Event Cinema

Live concerts, drama, opera and sporting events are also good news for cinema operators in search of new customers and extra revenues. Working in partnership with leading exhibitors and content owners, Sony Digital Cinema 4K has played a key role in bringing more 4K event cinema exclusives to audiences. Increasingly more Hollywood blockbusters and prize winning art house hits are being shot and distributed to cinemas in 4K so why should event cinema audiences receive anything less than the best pictures too?

 

Recently captured in Sony 4K in London’s West End, Hangmen is the fourth collaboration in the year-long partnership between National Theatre Live, Vue Entertainment and Sony Digital Cinema that brings world-class theatrical experiences to the big screen in unsurpassed 4K clarity.

Sony Digital Cinema 4K is firmly set on giving exhibitors higher image quality at a lower total cost of ownership. Find us in Pompeian 1 throughout CinemaCon

#SonyCinemaCon

 

About Sony 4K Digital Cinema

Sony Digital Cinema 4K technology lets moviegoers experience exceptional picture quality from every seat in the cinema – with spectacular detail, contrast and colour on any size of screen. Sony Digital Cinema 4K projection systems give audiences a more immersive, emotionally engaging visual experience you simply can’t get at home – in 2D or with a choice of smooth, easy on the eye 3D solutions. Sony 4K offers four times the resolution of an HD TV or previous-generation 2K digital cinema projectors.

4K is the choice of audiences and industry alike, winning Hollywood’s commitment with releases from Paramount, Warner Brothers, 20th Century Fox and Sony Pictures. It’s won the support of Hollywood heavyweights like Martin Scorsese (“The Wolf of Wall Street”), Christopher Nolan (“Dark Knight Rises”, “Interstellar”), M. Night Shyamalan (“After Earth”), David Fincher (“The Girl with a Dragon Tattoo”, “Gone Girl”), Paul Greengrass (“Captain Phillips”) and Harald  Zwart (“Karate Kid”), who have all released blockbusters in 4K. It’s also the choice of award-winning director Nuri Bilge Ceylan who won the coveted Palme d’Or at the 2014 Cannes Film Festival for “Winter Sleep” that was shot in 4K using Sony’s F65 CineAlta camera for cinematic release.

The only manufacturer currently deploying 4K projection systems in volume, Sony serves many of the world’s biggest and most prestigious cinema chains, as well as small independent screens and art house cinemas.

 

Website: https://www.sony.co.uk/pro/products/digital-cinema

Twitter: https://twitter.com/SonyDCinema4K

Facebook: https://www.facebook.com/SonyDigitalCinema

YouTube: https://www.youtube.com/user/SonyDCinema4K

 

[1] Named “Coolest Movie Theater in the World” by Wired.com

[2] Important Information: The Total Cost of Ownership (TCO) analysis above is a theoretical calculation of what savings could be achieved using HPM lamps (usable hours) versus xenon equivalent. Calculations are based on provided screen and lamp cost details being accurate. Sony brightness calculations are based on the lamp luminance and geometry of the screen. Device and environmental tolerances are not accounted for in the calculation. A full site survey with port glass and screen gain measurements is recommended for accurate results. Useable Hours – Expected hours beyond warranty that lamps can be used without failing or risk to the projector function.