More 4K Questions and Answers

by Ray Hartjen 07/17/2013, in Televisions

There have been a lot of questions and comments popping up on the blog, in forums and in online conversations on Facebook and Twitter. I thought it might be time to put some answers all in one spot.

First off though, thank you.

Thank you for being customers of Sony. Thank you for the trust you bestow on our brand. And, thank you for taking the time to ask questions and post comments. We learn so much from listening to you.

Thank you.

Now for some of your FAQs:

Q:  Sony recently announced the FMP-X1 4K media player – how come it won’t work with my VPL-VW1000ES 4K home projector?

A:  The VPL-VW1000ES projector was designed and built over two years ago based on the industry standards in existence at that time. Still cutting edge, the VPL-VW1000ES displays both unsecured 4K video and upscales HD video to produce an amazing image.

The new Sony FMP-X1 4K Ultra HD media player is the only device that provides native 4K feature films and TV programming to customers, and uses the latest industry standards to deliver content securely. While our newest 4K Ultra HD televisions incorporate new technologies, earlier products such as the VPL-VW1000ES require an update.

Please be assured Sony will meet our customers’ expectations to provide a path to enjoy 4K content from a media player compatible with the VPL-VW1000ES. Details of our program to integrate the FMP-X1 4K media player will be announced and implemented as the Video Unlimited 4K download service is finalized and later this summer.

Q:  How come the new FMP-X1 4K media player doesn’t work with the XBR-84X900?

A:  Our 84X900 4K Ultra HD TV customers already have a 4K media server that includes the very same content that is on the FMP-X1 4K Ultra HD media player. Now, when we delivered that 4K viewing solution last fall – as another world’s first in 4K – we spoke to offering an upgrade path at a later date.

Sony will keep that promise to provide owners new 4K content and that will include the FMP-X1 4K Ultra HD media player. Details of our program to replace the original 4K video server with a 4K media player will be announced and implemented as the Video Unlimited 4K download service is finalized and launched later this summer.

After the Video Unlimited service goes live, we’ll be delivering the new player and completing the activation for those customers. Stay tuned for more details later this summer!

Q:  I just bought an XBR-X900A – why do I have to have someone come to ‘activate’ it?

A:  The Premium Service Activation will ensure compatibility of new XBR-X900A televisions with the FMP-X1 4K Media Player, and also safeguards the access to its content. In appreciation of the early adopters who wish to enjoy the true 4K Ultra HD experience, Sony will send an authorized technician for in-home service to qualifying 4K TVs free of charge. This will expand the capability of your TV to ensure compatibility with the 4K Ultra HD Media Player, and will take less time than it would take for AAA to come and change a flat tire on your car. This service activation applies to a limited number of 55 and 65X900A TVs; to determine if your TV qualifies check www.4kactivation.com or call 1-855-476-6945.

 

Q:  What’s all this I hear about HDMI 2.0, and is this the real reason for the ‘activation?’

A:  The next generation of HDMI will soon be official, but no one knows the exact specification because it hasn’t been published and released yet. At Sony, we know that – we participate actively in those very conversations. Anyone telling you they know of the HDMI 2.0 spec currently is either being misleading or are fortune tellers, in which case quickly ask them what stocks will be outperforming the market for the rest of the year.

While the Premium Service Activation does include a modification to one HDMI input on the XBR-X900A television, it is not related to the new HDMI standard/codec.  When that standard is available, Sony is ready to provide all the necessary solutions for our customers to access future service and content.

Q:  Why won’t the FMP-X1 4K media player work with 4K Ultra HD TVs from other manufacturers?

A:  Sony is more than an electronics innovator. We are leaders in 4K entertainment from production, through distribution, all the way to cinemas and into the living room. A major benefit and differentiator of buying a Sony 4K television is access to true 4K content thanks to our partnership with Sony Pictures Entertainment and Sony Network Entertainment. When Video Unlimited 4K launches this summer, it will only be available on Sony 4K Ultra HD devices. Since one of the main uses for the FMP-X1 is to store and playback content from Video Unlimited 4K, there is currently no need for compatibility with other manufactures’ TVs.

Again, thank you for your questions and comments.  Please keep them coming.

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