The Big Reveal: New Sony 4K TV Commercial

by Callan 05/20/2013

As you know, we’ve been talking about Sony 4K Ultra HD TV for months. Suffice to say, we’re excited about this technology.

And how can we not be? At four times the definition of HD*, these TVs are game changers and we think it’s time that even more people know about it. So now, after talking about 4K with all of you since January, we’re ready to begin the conversation with the rest world. Enter our new broadcast spot…

The commercial stars director, Garth Davis who not only acted in the spot, but was also behind the cameras, directing and collaborating with Academy Award®-Winning cinematographer Claudio Miranda. In the spot, Garth is inspired by the sharper details and richer colors of the Sony 4K Ultra HD TV to create a film-inspired commercial complete with fiery water and (naturally) a spaceship . In Garth’s words, “we’re working at the highest end of both technology and creativity. ”

Check out the commercial below, and let us know what you think by using #Sony4k. And for those of you wanting to know more about how this was made, stay tuned. We have a behind the scenes video coming for you within the next few weeks.

*Actual panel resolution of XBR‐X900A 4K Ultra HD TV is 3,840 x 2,160 pixels (in 16:9 aspect ratio). HDTVs have a panel resolution of 1,920 x 1080 pixels.

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  1. Marcin wrote: May 20, 2013 8:25pm

    Very interesting development! Is 4k an equivalent of retina-type display or is it even better? What’s the power consumption compared to regular HD tv?

  2. Cherylac wrote: May 29, 2013 10:11pm

    Any idea how I might play on demand the interactive online 4K ad, as featured on YouTube as an embedded ad (not as a posted video)? It features a melodic loop I’d like to be able to access again–it’s a fabulous accompaniment to amateur free-form accordion practice! The music is different from that in the video version of the ad.

  3. Sony Support USA wrote: May 30, 2013 11:39am

    Hi Cherylac!

    Unfortunately we do not have any information of how you would be able to do that. I apologize for any inconvenience this may cause.

    Thank you,
    Kevin Krause
    Sony Support USA

  4. cherylac wrote: June 2, 2013 6:30am

    Thanks anyway, Kevin!

  5. Sherry Park wrote: June 5, 2013 12:33pm

    That was beautiful! I would so love to have one.

  6. Michael wrote: June 10, 2013 1:53pm

    What is the name of the song/composition played in this commercial?

  7. Ginger wrote: July 6, 2013 7:06pm

    I just saw this commercial on American TV. Guess what? It’s NOT “haitch” D TV. I’m American but live in the UK half of the year and watched this ignorant phrase become accepted over time. Please do not try to introduce this here!!

  8. Jenne wrote: July 10, 2013 6:54pm

    I love this commercial! I enjoy watching it every time I see it. The production value and the cinematography is amazing. It is very inspiring for me as an artist.

    1. Kathleen wrote: July 11, 2013 1:24pm

      Wow, Jenne! So glad to hear it. Appreciate the support. Thanks for commenting!

  9. Lucy wrote: September 2, 2013 3:05pm

    This commercial is my favorite! And so gorgeous. Does anyone know the instrumental tune to it?

    1. Kathleen wrote: September 10, 2013 11:07am

      Hi Lucy, thanks for your comment! The track was created specifically for the commercial/Sony by a music house, Human.


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