As you know, we’ve been talking about Sony 4K Ultra HD TV for months. Suffice to say, we’re excited about this technology.
And how can we not be? At four times the definition of HD*, these TVs are game changers and we think it’s time that even more people know about it. So now, after talking about 4K with all of you since January, we’re ready to begin the conversation with the rest world. Enter our new broadcast spot…
The commercial stars director, Garth Davis who not only acted in the spot, but was also behind the cameras, directing and collaborating with Academy Award®-Winning cinematographer Claudio Miranda. In the spot, Garth is inspired by the sharper details and richer colors of the Sony 4K Ultra HD TV to create a film-inspired commercial complete with fiery water and (naturally) a spaceship . In Garth’s words, “we’re working at the highest end of both technology and creativity. ”
Check out the commercial below, and let us know what you think by using #Sony4k. And for those of you wanting to know more about how this was made, stay tuned. We have a behind the scenes video coming for you within the next few weeks.
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*Actual panel resolution of XBR‐X900A 4K Ultra HD TV is 3,840 x 2,160 pixels (in 16:9 aspect ratio). HDTVs have a panel resolution of 1,920 x 1080 pixels.