There’s been a lot of 4K talk lately and we’re excited to see so many questions come through from you guys. Check out our list of commonly-asked queries below to get the full scoop.
Are there any that we missed? Drop us a note in the comments section and we’ll be sure to address it in the next round. Don’t forget to keep up with all the #Sony4K news on Twitter!
1. What is the difference between 1080p and 4K?
Paraphrasing a popular TV commercial …we want more ‘cause if you really like it you want more. 4K Ultra HD TVs delivers four times more resolution than 1080P HDTVs. Full HDTV displays over two-million pixels that make up the image, while on a 4K Ultra HD TV there are over eight-million pixels.
Since there are four times more pixels, 4K Ultra HD TVs can more easily reproduce the smallest details. Due to this increased resolution, you can now sit closer to a larger TV screen and enjoy a clearer picture.
2. Will my regular cable programming, Blu-ray Discs™, DVDs, and streaming entertainment appear different on my 4K Ultra HD TV?
Does a one-legged duck swim in circles? Poor guy.
Yes, the Sony 4K Ultra HD TVs enhance the picture quality of everything you watch. The Sony 4K X-Reality™ PRO Picture engine analyzes and refines images from all sources. Whatever you are watching – TV shows, movies, sports, and streaming entertainment will look better.
3. How close to the TV must I sit to appreciate 4K?
Remember being a kid and mom telling you to sit back from the TV because you were just too close to the screen? Well, forget that. You didn’t have 4K in your living room then.
The ideal viewing distance for a 55” or 65” Sony 4K Ultra HD TV is between five and six feet. That is closer than the recommended distance from a 35” HDTV.
Since the pixels on a 4K Ultra HD TV are four times smaller than on an HDTV, it becomes harder to see them. When you sit closer to the screen, you feel like you are immersed in the action. You get the same visual impact as you would sitting in the best seat at a movie theater.
4. What can I currently watch in true 4K? In near-4K?
Right now, everything you can watch on the Sony 4K Ultra HD TV is going to be enhanced to near 4K by Sony’s exclusive upscaling technology. However, Sony is the only electronics company capable of bringing true 4K to your home.
Starting in the Summer of 2013, folks who own the Sony 55“ or 65“ 4K Ultra HD TV will also be able to buy the Sony 4K Media Player bundled with 10 feature films and video shorts in true 4K resolution. Later in 2013, the same 4K Media Player will also support a fee-based network video service offering a library of 4K titles for download.
Starting in May 2013, 4K fans can purchase a select number of Sony Pictures Blu-ray titles optimized for 4K Ultra HDTVs. These HD titles were created from the highest quality 4K source materials with expanded color for a more vibrant and dynamic picture. They play on all Blu-ray Disc™ players and PlayStation® 3’s. They are the ideal Blu-ray Disc solution for new 4K Ultra HD TV owners and great for Blu-ray collectors as they also display excellent picture quality on HDTVs.
5. When will more true 4K content be available?
Many movies have already been released in Native 4K. As I write this, even more content is being shot by Hollywood’s leading filmmakers. In addition, many studios are investing in the 4K restoration of films in their libraries. Films originally shot with 35MM film can be re-mastered in native 4K resolution. In addition, broadcasters and cable companies are investing in 4K technologies to be able to deliver more 4K content experiences to consumers at home.
6. Do I need a new 4K Blu-ray Disc™player and 4K receiver to enjoy my 4K Ultra HD TV?
The new 4K Ultra HD TV is all that you need to begin enjoying higher resolution and enhanced video. Your current Blu-ray Disc™ player, cable signal or even your personal photos and videos make for ideal content to view on your Sony 4K Ultra HD TV. Believe it or not, if you have a digital camera that is more than 8MP, you are already creating 4K content. Now, you can finally enjoy the full detail of your photos on the big screen.
Coming later in 2013, you can enjoy feature films in true 4K resolution with the Sony 4K Media Player. It will come pre-loaded with feature films and video shorts. Sony will also launch a Sony 4K network video service offering access to a library of 4K movies and TV show titles. 1
1. Ethernet connection required. Fees may apply for 4K networked video service.
7. What other 4K products and services does Sony manufacture?
As Sony did with the transition to HD, Sony is leading the way with the transition to 4K from the lens to the living room, including:
8. Passive with 4k will likewise cut resolution but you will be looking at what 4 million pixels per eye with 4K?
This question addresses 3D. A 4K Ultra HD screen resolution has 8.294 million pixels. Wearing a pair of passive 3D glasses, each eye will see half of those 8.294 million pixels (~4M pixels) – a picture for each eye that is still greater than Full HD.
9. Are pixels smaller between 55” and 65” meaning picture quality is less?
Pixel density of the XBR-55X900A and XBR-65X900A is the same. And no, that isn’t a typo. This is possible for a couple reasons. Picture quality is the result of a combination of many factors. The pixels are smaller on the 55” than they are on the 65” so the number of pixels is the same in each TV, which gives you the same 4K resolution. Having smaller pixels does not mean the picture quality is any less, but different sizes have different recommended viewing distances. One of the key benefits of 4K Ultra HD TVs is that the viewer can view the picture from closer than an HDTV without seeing the individual pixels. The size of the TV does have an impact on how close one can stand from the TV without seeing the pixels, however, with 4K Ultra HD TV, that distance is extremely close for either of these screen sizes.
10. Do the less expensive Sony 4K TVs have the same 4K processor?
Indeed they do. All three of the Sony 4K Ultra HD TVs include Sony’s exclusive 4K X-Reality™ PRO processor which enhances everything you watch for 4K Ultra HD viewing. The picture engines are the same on the 84-inch, 65-inch and 55-inch, although the three-chip system on the XBR-84X900 has been re-designed into a two-chip system for the XBR-X900A models – the same picture processing engine, just on one less chip.
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