written by Shari Sentlowitz | Market Development Manager, Education Solutions
This year, Sony is continuing its tradition of making communication and film school students a vital part of its efforts at the National Association of Broadcasters (NAB) conference. When the 2013 NAB show kicks off in April, we will have 51 students and 3 coordinators from 17 universities working alongside Sony employees right on the show floor.
The students are trained on the newest Sony gear, and then they are responsible for conducting demos and answering customer questions during the show. It’s great for the students and a huge benefit for Sony. They get real-world experience, and they also help to free up our marketing, engineers and sales managers from booth duty, allowing them to spend time meeting with customers off the show floor.
This unique student program started in 1989 as a collaboration with Baylor University. Sony approached Baylor’s Corey P. Carbonara, a former Sony HD product manager, to invite a select group of his students to intern at NAB. That trial was incredibly successful and by 2000, the program had grown to more than 40 Baylor students working the show floor and demo rooms in the Las Vegas Convention Center. The program was then expanded to include additional schools over the years as a way to thank them for choosing Sony products for their programs.
We’re extremely proud to work with these schools and their students at NAB and throughout the whole year. Look for more student spotlights to be posted here in the weeks ahead as we approach NAB.
This year’s participating schools are:
Chapman/Dodge Film School
The City University of New York (CUNY) Lehman College
Full Sail University
New York University
University California San Diego
University Southern California
University of Nevada, Las Vegas
Washington State University