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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Edgar wrote: February 26, 2013 4:09pm

    Sony Bounce

    Reply
  2. Aaron A. wrote: February 26, 2013 4:10pm

    Oblivia
    Kirby
    Globe

    Nerve
    Psychic
    Curve

    Sony Soprano

    Reply
  3. Lyle wrote: February 26, 2013 4:10pm

    “RootKit”
    Don’t worry, nobody will know what it means.

    Reply
  4. Steven wrote: February 26, 2013 4:11pm

    The Sony SoundSphere

    Reply
  5. Timmy wrote: February 26, 2013 4:11pm

    Sony Rondure
    Made to Endure with Up to 5 Hours of Battery Life

    Reply
  6. Manuel wrote: February 26, 2013 4:12pm

    Sony Ellipsis(pl)

    Reply
  7. Aaron A wrote: February 26, 2013 4:12pm

    Oblivia
    Kirby

    Globe
    Nerve

    Psychic
    Curve

    Reply
  8. Brian B. wrote: February 26, 2013 4:13pm

    Sony AudioSpheres

    Reply
  9. Bundev wrote: February 26, 2013 4:13pm

    SonOrbis

    Reply
  10. Dan wrote: February 26, 2013 4:13pm

    Sony Globe
    Sony Orbiter
    Sony Satellite
    Sony Cosmos
    Sony GoBall

    Reply
  11. Sam wrote: February 26, 2013 4:14pm

    Sony Moon Boom
    Sony Pluto
    … along those lines

    Reply
  12. Justin wrote: February 26, 2013 4:14pm

    The Sony Tone-Node/Node-Tone

    The central point from which your music plays.

    The life of the party, if you will.

    Reply
  13. Edgar wrote: February 26, 2013 4:16pm

    Sony Curve

    Reply
  14. Joe Reeves wrote: February 26, 2013 4:17pm

    Sony Pod

    Reply
  15. hralphh@gmail.com wrote: February 26, 2013 4:17pm

    Since Hostess is no more, how about calling them Sony Snowballs. ( THEY CAME IN BOTH WHITE AND PINK). Or maybe, Jingle Balls!

    Reply
  16. Tobias Fritzsche wrote: February 26, 2013 4:18pm

    Sony Sound Balls

    Reply
  17. Ion wrote: February 26, 2013 4:18pm

    Sony Ultrax
    Sony XBall
    Sony Canvas
    Sony Roar
    Sony Erosion
    Sony Randomnounhere (jk)

    Reply
  18. Edgar wrote: February 26, 2013 4:19pm

    Sony Orbit

    Reply
  19. vivek wrote: February 26, 2013 4:19pm

    Sony Orb
    Or
    The Orb

    Reply
  20. Aaron K wrote: February 26, 2013 4:19pm

    Sony Soprano

    Reply
  21. Kellie Keene wrote: February 26, 2013 4:20pm

    Sony Diverse Sound Balls

    Reply
  22. Makala Pack wrote: February 26, 2013 4:20pm

    Porta-Sphere

    Reply
  23. Danny Nguyen wrote: February 26, 2013 4:21pm

    Sony Sound Ball

    Reply
  24. Iesha wrote: February 26, 2013 4:21pm

    SONY CYBER…. =-O..

    Reply
  25. Aras wrote: February 26, 2013 4:21pm

    Sony Bubble

    Reply
  26. TampaOrange wrote: February 26, 2013 4:22pm

    Sony Sound Ball.

    Reply
  27. Fernando wrote: February 26, 2013 4:24pm

    Sony Soundwave

    Reply
  28. Michael Kline wrote: February 26, 2013 4:24pm

    marbles

    Reply
  29. Rick wrote: February 26, 2013 4:25pm

    Audio Orbs

    Reply
  30. Vincent wrote: February 26, 2013 4:25pm

    HARO

    Reply
  31. Daryl wrote: February 26, 2013 4:27pm

    Roundsound

    Reply
  32. Eric wrote: February 26, 2013 4:28pm

    Sony Pila

    Reply
  33. CrankyScotsman wrote: February 26, 2013 4:28pm

    Quad S (Sony Sound Sphere Speakers)

    Reply
  34. Equinox77 wrote: February 26, 2013 4:29pm

    BTB – Blue Tooth Ball, in texting lingo
    (by the balls…which is where you will have the industry)

    Reply
  35. Edward Naing wrote: February 26, 2013 4:29pm

    Sony Eggshell
    Xperia Blast
    Xperia Tap

    Reply
  36. Roderick wrote: February 26, 2013 4:30pm

    the Sony wolo.

    Reply
  37. Don Schwartz wrote: February 26, 2013 4:32pm

    Sony CirReal
    CurReal

    Pronounced Surreal

    Reply
  38. Kyle Walkemeyer wrote: February 26, 2013 4:32pm

    Sony Pearl

    Reply
  39. Kevin Markussen wrote: February 26, 2013 4:33pm

    The pink pulsations!

    Reply
  40. enrique ventura wrote: February 26, 2013 4:33pm

    I here name it … The …. Sony eggson !

    Reply
  41. Derek Kuhlman wrote: February 26, 2013 4:34pm

    Sonitus (Latin word for sound)

    Reply
  42. Noble wrote: February 26, 2013 4:34pm

    Ballboys

    Reply
  43. Matt wrote: February 26, 2013 4:36pm

    Vorb
    Proton
    Particle

    Reply
  44. Max wrote: February 26, 2013 4:36pm

    Sony Sound

    Reply
  45. Payton Rogers wrote: February 26, 2013 4:37pm

    Sony Spherical
    For Perfectly Rounded Music.

    Reply
  46. Jason wrote: February 26, 2013 4:37pm

    Sony Round Sound

    Reply
  47. Bonnie wrote: February 26, 2013 4:37pm

    Sony Beatball
    Sony Round
    Sony Sound
    Sony GoRound

    P.s: I want a pink one :)

    Reply
  48. Richard wrote: February 26, 2013 4:38pm

    Sony RockinRoller

    Reply
  49. Chuck wrote: February 26, 2013 4:38pm

    zBALLz S-Ball Ballune/Balloon Bubble BumP

    Reply
  50. Jackie Gilbert wrote: February 26, 2013 4:39pm

    Sony’s Music Jar would be a good name because when opened any flavor of music comes through.

    Reply

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