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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. RS wrote: February 26, 2013 3:38pm

    Lilt
    Orbonius
    Bubble

    Reply
  2. Houston wrote: February 26, 2013 3:38pm

    Oddio

    Reply
  3. Lance Osborn wrote: February 26, 2013 3:39pm

    name it [G.L.I.N.K.] General Link Inter Network Kicker

    Reply
  4. craig jones wrote: February 26, 2013 3:39pm

    sony music hive
    sony sound hive

    Reply
  5. Mason wrote: February 26, 2013 3:40pm

    SurRound Soundz

    Reply
  6. Kyris wrote: February 26, 2013 3:40pm

    Sony Khque-khque it up

    Reply
  7. shellyann wrote: February 26, 2013 3:41pm

    Sony Revolution

    Reply
  8. Richard Mason wrote: February 26, 2013 3:41pm

    The Sony “Soundabout”

    Reply
  9. Rick Howard wrote: February 26, 2013 3:41pm

    Audiballs

    Reply
  10. Elizabeth Horn wrote: February 26, 2013 3:44pm

    Sony So Round Sound, SSRS, Sony SRS

    Reply
  11. Mike G wrote: February 26, 2013 3:45pm

    Orbit

    Reply
  12. myhke wrote: February 26, 2013 3:45pm

    Sony Bounce
    Sony Dribble
    Sony Cosmos
    Sony Nebula
    Sony Bubbles
    Sony O

    Reply
  13. Cwilliams wrote: February 26, 2013 3:45pm

    Sony Sound Sphere.
    Sony Round Sound Sphere.
    Sony Sweet Sound Round Sphere.

    Reply
  14. Debra wrote: February 26, 2013 3:46pm

    Round-a-Sound

    Reply
  15. alpha wrote: February 26, 2013 3:46pm

    SONY CONCH

    Reply
  16. Evan wrote: February 26, 2013 3:47pm

    I think a good name would be the Sony Roll Wireless Speaker, it’s simple and easy to remember

    Reply
  17. Tim Johnson wrote: February 26, 2013 3:47pm

    This is my second time posting… not sure why the name I submitted earlier was not posted.

    Audio Orbs

    Audiorbs

    Reply
  18. Terance W. wrote: February 26, 2013 3:48pm

    The Sony ‘Cirque’ Speaker System

    Reply
  19. david wrote: February 26, 2013 3:48pm

    The Orb

    Reply
  20. Mario wrote: February 26, 2013 3:49pm

    SONY DispenSound

    Reply
  21. Frank Harmstad wrote: February 26, 2013 3:49pm

    It’s not a Sony WalkMan but a Sony BallMan, of course!

    Reply
  22. willie stephens wrote: February 26, 2013 3:50pm

    sony Sentry

    Reply
  23. hau honag wrote: February 26, 2013 3:50pm

    Sony Xperia Blast shards

    Reply
  24. anne wrote: February 26, 2013 3:50pm

    sony rolly

    Reply
  25. Greg Harper wrote: February 26, 2013 3:51pm

    iblast or iburst

    Reply
  26. Crystal wrote: February 26, 2013 3:52pm

    My two ideas are: 1- Opus, 2-Orb

    Reply
  27. David wrote: February 26, 2013 3:53pm

    spheroid

    Reply
  28. Brian C. wrote: February 26, 2013 3:53pm

    “SONY ORBIS”.

    Reply
  29. Tina Floersch wrote: February 26, 2013 3:54pm

    Sony Ompta

    Reply
  30. Cwilliams wrote: February 26, 2013 3:54pm

    Sony Sweet Round Sphere
    Sony Round Sound
    Sony Portable Bluetooth Sphere (Sony PB1Sphere)

    Reply
  31. Frank Harmstad wrote: February 26, 2013 3:55pm

    Ballz By Sony

    Reply
  32. Debra wrote: February 26, 2013 3:56pm

    OmniOrb
    SoundARound

    Reply
  33. Nicholas Apelquist wrote: February 26, 2013 3:56pm

    Sony Bocce Ball or just Sony Bocce or just Bocce

    Reply
  34. Diane wrote: February 26, 2013 3:57pm

    Eyeball, iball, pinkeye, sound ball, egg,

    Reply
  35. Landon wrote: February 26, 2013 3:58pm

    Balls of sound
    Giving 360 degrees of superior sound waves

    Reply
  36. JC wrote: February 26, 2013 3:58pm

    Sony Personal Wireless Sound

    Reply
  37. Eben wrote: February 26, 2013 3:59pm

    They shall be called the BALLS OF STEEL

    Reply
  38. Stephen T wrote: February 26, 2013 4:00pm

    PinkTooth or
    PinkyTooth

    Reply
  39. Scott wrote: February 26, 2013 4:00pm

    Sony Vibe
    Sony Veeble
    Sony Orator
    Sony Seric
    Sony Solace

    Reply
  40. Harley wrote: February 26, 2013 4:02pm

    Sony Tog
    Sony Togs

    Tog – from the Filipino Word “Tugtog” which means “Sound/Music/Beat”.

    “Where’s my Sony Tog?”
    “Daddy, buy me a Sony Tog!”
    “I want a Sony Tog for my birthday!”
    “Bring your Sony Tog with ya!”
    “Your Sony Tog’s so cool!”
    “It’s dead here, Tog it up!”

    Next line of products could be Sony Tog II, Sony Tog III, so on and so forth.

    Reply
  41. Adam wrote: February 26, 2013 4:03pm

    On the Facebook page I submitted the “Sony Round Sound” and the “Sony BassBall” (Like Baseball! You know that’s genius!) I think the Bassball is a winner :)

    Reply
  42. Darijan K. wrote: February 26, 2013 4:05pm

    I would name the speaker either the “Sphere” by Sony, the “Sony Marble,” the “Sonic Ball,” or the “Atom” by Sony.

    Reply
  43. Karen wrote: February 26, 2013 4:05pm

    Sony Blink: black Blink, white Blink, pink Blink…

    Reply
  44. Richard wrote: February 26, 2013 4:06pm

    Audiorb

    Reply
  45. ITO wrote: February 26, 2013 4:06pm

    SONY EGGIES

    Reply
  46. Nerick wrote: February 26, 2013 4:07pm

    x-orb
    soniSphere
    bomb.pod

    Reply
  47. Manuel Maldonado wrote: February 26, 2013 4:07pm

    -Sony Luna(s)

    Reply
  48. Ricardo Ortiz wrote: February 26, 2013 4:07pm

    Xperia Orbis

    Reply
  49. Bundev wrote: February 26, 2013 4:08pm

    SonoSphere

    Reply
  50. Richard Fandel wrote: February 26, 2013 4:08pm

    Sony Balls of Fame.

    Reply

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