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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Khachik Kyureghyan wrote: February 26, 2013 2:22pm

    I love Sony and I would be the happiest Sony user in the entire universe if Yo choose my creative names: Sonyk, Sonik, Sonykers

    Reply
  2. Tuan-Linh wrote: February 26, 2013 2:22pm

    Sony XPERIA Touch (or XTouch) speakers.

    Reply
  3. Andres wrote: February 26, 2013 2:23pm

    Sony Pod Speakers

    Reply
  4. Frank Tambone Jr wrote: February 26, 2013 2:24pm

    Sony: B.T Blunderbuss Audio

    Reply
  5. Sandy C wrote: February 26, 2013 2:24pm

    Rolling Thunder

    or

    Great Balls of Fire

    or

    Thunderballs

    Reply
  6. Michael Koza wrote: February 26, 2013 2:25pm

    Sony Meteor or Sony Comet it comes with the boom

    Reply
  7. Freddy Gutiérrez Pérez wrote: February 26, 2013 2:25pm

    Souny

    Soundy

    W-SOUND

    S-oundy

    Reply
  8. Matt wrote: February 26, 2013 2:26pm

    Anywhere Sphere

    Reply
  9. Gary wrote: February 26, 2013 2:29pm

    amatama (am a sphere, also a palindrome)
    imatama (i’m a sphere)
    mimitama (ear sphere)
    tama
    mita

    Reply
  10. x100 wrote: February 26, 2013 2:31pm

    Sony Navio

    Reply
  11. Bhaskar Singhvi wrote: February 26, 2013 2:37pm

    I am confused which one to pick, so here are my top 5 suggestions:
    1. Sony Accent
    2. Sony Zenball
    3. Sony Ascent
    4. Sony Drop
    5. Sony Shockball

    Reply
  12. Posie McKay wrote: February 26, 2013 2:39pm

    PONY UP SONY

    Chose the name as we all know a pony is small but has a lot of power!!!

    Reply
  13. carlos alfaro wrote: February 26, 2013 2:40pm

    Orbis

    Reply
    1. Lucas wrote: February 26, 2013 4:51pm

      i don’t see my first comment, and i’m sorry if it did post but i cannot see it for some reason, but i was thinking:

      Sony + Ball

      Soal (So-al)
      OR
      Soel (So-el) <= More fancy

      "Music runs through our Soel" (Like Soul but Soal/Soel)

      Reply
  14. Cody wrote: February 26, 2013 2:40pm

    WASP-Wireless Audio SPeakers

    Simple and effective.

    Reply
  15. Josh Sweetman wrote: February 26, 2013 2:41pm

    Sony “Nebula Series” Portable hi-fi Speakers
    this will be a whole new line of audiophile devices.

    This is the “Orbit 1″ Bluetooth wireless mobile speaker,
    Also Similar to the wireless subwoofer that is offered with the Soundbar for the tv’s there will be Bigger versions of these for Modern Surround sound.

    (I cannot disclose the product names yet without contract, Im sure you’re familiar.)

    But i am looking for a job! :)

    Reply
  16. mrniceguy wrote: February 26, 2013 2:42pm

    Mighty sphere

    Reply
  17. Miles Hardee wrote: February 26, 2013 2:42pm

    Saudio Salls (Audio Balls)

    Reply
  18. Dan Ka, Chicago wrote: February 26, 2013 2:42pm

    fine looking device! nice!!

    name perhaps:

    uta ii

    Reply
  19. Nate wrote: February 26, 2013 2:43pm

    Sony Bounce

    Reply
  20. mrniceguy wrote: February 26, 2013 2:43pm

    Bouncy ball

    Reply
  21. Ethan wrote: February 26, 2013 2:45pm

    Sony Around

    Reply
  22. Allan Ace wrote: February 26, 2013 2:45pm

    Sony Orb’s: Blinky (black), Winky (white), Pinky..

    Reply
  23. mrniceguy wrote: February 26, 2013 2:46pm

    Xperia ball
    Crazy ball
    dragon ball z

    Reply
  24. Key wrote: February 26, 2013 2:49pm

    Sony Jewels

    Reply
  25. david wrote: February 26, 2013 2:49pm

    Sphorbula

    Reply
    1. Alice Bidell wrote: February 26, 2013 4:09pm

      Sony great balls of sound

      Reply
  26. Peter Liu wrote: February 26, 2013 2:52pm

    sony orbix
    sony orbus

    Reply
  27. Danielle wrote: February 26, 2013 2:52pm

    Sony Circular Echo

    Reply
  28. Ivan wrote: February 26, 2013 2:53pm

    Bass Balls
    Keep your balls rockin’

    Reply
  29. david wrote: February 26, 2013 2:54pm

    BallforAll

    Reply
  30. Matthew Johnson wrote: February 26, 2013 2:54pm

    Sony iBall

    Reply
  31. Keegan wrote: February 26, 2013 2:55pm

    RONDURE.

    Reply
  32. Ivan Morales wrote: February 26, 2013 2:55pm

    Sound Sphere

    Reply
  33. claudiu wrote: February 26, 2013 2:55pm Reply
  34. Zane wrote: February 26, 2013 2:56pm

    STG – Sound To Go

    Reply
  35. frank wrote: February 26, 2013 2:56pm

    Sell them in pairs, package them in a draw string travel pouch….and call them….drum roll plz………….the MuSack!!!

    Reply
  36. bren wrote: February 26, 2013 2:58pm

    THE ORB

    Reply
  37. Josh wrote: February 26, 2013 2:58pm

    Sony SoundGlobe

    Reply
  38. Patrick wrote: February 26, 2013 2:59pm

    Are you serious… They’re pink balls… And there 69 dollars… Really Sony? 69? Might as well call them: Sound Balls – Sounds as good as sex.

    Reply
  39. xyzyxx wrote: February 26, 2013 2:59pm

    audible + ball = Audiball

    Reply
  40. Matthew Johnson wrote: February 26, 2013 3:00pm

    Sony Pebble

    Reply
  41. Kris wrote: February 26, 2013 3:00pm

    How bout just:

    “Sony Thunder”

    Hear them boom from miles away.

    Reply
  42. Chris wrote: February 26, 2013 3:00pm

    Sony absOrb

    Reply
  43. George wrote: February 26, 2013 3:01pm

    S-ORBS
    SORBS
    Sony Orbs

    Reply
  44. Josh wrote: February 26, 2013 3:02pm

    Also:

    Sony ROLLman.

    Reply
  45. Manuelle Dzomeku wrote: February 26, 2013 3:03pm

    Sony Speaker Balls HD

    Reply
  46. Angel wrote: February 26, 2013 3:03pm

    Air sound wave orb

    Reply
  47. Weston Jones wrote: February 26, 2013 3:04pm

    RoundAbout

    AroundSound or RoundSound

    SurRound

    Reply
  48. Hein Htet wrote: February 26, 2013 3:04pm

    Sony Sphere Blast (the pin-shaped top seems to blast the sound coming from the ball)
    (Or)
    Sony Companion ( a companion for your phone wherever you go )

    Reply
  49. Benny wrote: February 26, 2013 3:05pm

    Listen to your favorite music right on cue with the new Sony “Cue”
    “Cue Ball”

    Reply
  50. Magiicbox wrote: February 26, 2013 3:07pm

    S.Dot

    Reply

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