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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Kim Lee wrote: February 26, 2013 1:34pm

    You have walkman. Now you have Rollroid from the word rolling android.

    Reply
  2. Dennis wrote: February 26, 2013 1:35pm

    Sony Haru
    Sony Droplets
    Sony orbital
    Sony 3-D circle

    Reply
  3. David wrote: February 26, 2013 1:36pm

    The Sony Enkei

    Reply
  4. Bill wrote: February 26, 2013 1:37pm

    EGGSPERIA Bluetooth Speaker

    Reply
  5. fatima wrote: February 26, 2013 1:37pm

    sony colorballs speakers be ready to ear the best sound an small bites (Make belieave)

    Reply
  6. Lucas wrote: February 26, 2013 1:38pm

    Sony + Balls
    Soal’s (So-a-l’s)

    Or
    Soel’s. (So-el’s) <= A little more fancy.

    Reply
  7. Munson wrote: February 26, 2013 1:38pm

    Bloomers :-)

    Reply
  8. Derrek wrote: February 26, 2013 1:39pm

    Sony Sur-round sphere, hear it clear, bring it here

    Reply
  9. susan wrote: February 26, 2013 1:39pm

    Sony Pink Planet

    Reply
  10. Tripp wrote: February 26, 2013 1:40pm

    Deathstar balls of sound

    Reply
  11. john wrote: February 26, 2013 1:41pm

    sony sound balls!

    Reply
  12. Ion wrote: February 26, 2013 1:44pm

    Sony EKO (a edgy way to spell “Echo”)

    Reply
  13. Cole Riddle wrote: February 26, 2013 1:44pm

    Sony Balls! Or Uncharted Balls

    Reply
  14. Jonas wrote: February 26, 2013 1:44pm

    Sony Celestial
    Sony Terrene
    Sony Splash
    Sony exhibit
    Sony vivid
    Sony breeze
    Sony intense
    Sony atmosphere
    Sony galaxy
    Sony Sphere

    Reply
  15. Garrett McMillan wrote: February 26, 2013 1:45pm

    The Sony RoundSound

    Reply
  16. Zooski wrote: February 26, 2013 1:46pm

    Sony AudiBalls

    Reply
  17. rashid wrote: February 26, 2013 1:48pm

    Sony in your hands .

    Reply
  18. fidel wrote: February 26, 2013 1:51pm

    sony atom

    Reply
  19. Chan wrote: February 26, 2013 1:51pm

    Sony Moon Sound

    Reply
  20. adam miller wrote: February 26, 2013 1:51pm

    Music Marbles.

    Reply
  21. wanda crenshaw wrote: February 26, 2013 1:53pm

    Sony Round Sounds

    Reply
  22. Jason wrote: February 26, 2013 1:53pm

    Sony Q (“kyuu” means “sphere, globe, or ball” in Japanese)

    The pink one could be marketed as the Sony Qt (“kyuu-ti” or “cutie”)

    Reply
  23. rashid wrote: February 26, 2013 1:54pm

    Sony in your hands.

    Reply
  24. fidel pereyra wrote: February 26, 2013 1:54pm

    sony omicron, sony omega

    Reply
  25. carl wrote: February 26, 2013 1:56pm

    portaball…

    Reply
  26. Judy wrote: February 26, 2013 1:57pm

    360 Around Sound
    Mini Sphere
    The 360 Nugget Sphere

    Reply
  27. Alondra Ramirez wrote: February 26, 2013 1:57pm

    pinky & the brain

    Reply
  28. Ken Clements wrote: February 26, 2013 1:59pm

    SONY HATCHLINK

    Reply
  29. Cougar wrote: February 26, 2013 2:00pm

    Sony Realm. A whole WORLD of sound.

    Reply
  30. Judy wrote: February 26, 2013 2:01pm

    Sony 360 Around Sound
    Sony Mini Sphere
    Sony Wireless Nugget

    Reply
  31. Albert Chang wrote: February 26, 2013 2:02pm

    Sony Capsule

    Reply
  32. Doha wrote: February 26, 2013 2:06pm

    SONY*SOUND*ROUNDS ;)

    Reply
  33. Doha wrote: February 26, 2013 2:07pm

    SONY*SOUND*ROUNDS ;)

    Reply
  34. Alex Bordewyk wrote: February 26, 2013 2:08pm

    The Sony Cosmo

    Reply
  35. obeidat wrote: February 26, 2013 2:09pm

    life with Sony .

    life with Balls .

    Music with Balls .

    live with Balls.

    Touch ,Listen ,enjoy and hug your balls .

    enjoy your music with balls .

    Reply
  36. mohamed wrote: February 26, 2013 2:10pm

    live your life with Balls .

    Reply
  37. Debbie wrote: February 26, 2013 2:11pm

    Sound Orbiter

    Reply
  38. Rodney wrote: February 26, 2013 2:12pm

    I’m glad these aren’t my blue balls…

    Reply
  39. Matt Burrow wrote: February 26, 2013 2:13pm

    The Audacious Orb!

    Reply
  40. CINDY B wrote: February 26, 2013 2:13pm

    PASSION FRUIT JELLY BEAN

    Reply
  41. Taylor wrote: February 26, 2013 2:14pm

    Sony Oracles
    Hear the Truth.

    Reply
  42. Steve wrote: February 26, 2013 2:16pm

    RoundSound

    Reply
  43. cinnamen wrote: February 26, 2013 2:17pm

    Sony Sphaira
    Bass eggs
    Or balls with bass.

    Reply
  44. Teresa Benton wrote: February 26, 2013 2:17pm

    TAKE YOUR BALLS ANY WERE YOU CAN LISTON TO YOU FAVORED MUSIC OR ANSWER YOUR PHONE WHILE LYING DOWN OR COOKING DINNER. SO PUT THEM IN YOUR BAG AND GO.

    Reply
  45. Kim Lee wrote: February 26, 2013 2:19pm

    Sony Rollerbloid which could short pronounce as Ro-bloid.

    Reply
  46. Tuan-Linh wrote: February 26, 2013 2:19pm

    Sony AudioTouch speakers.

    Reply
  47. Danny wrote: February 26, 2013 2:20pm

    Sony’s Portable’s

    Reply
  48. Tuan-Linh wrote: February 26, 2013 2:20pm

    Sony TouchMobile (or TouchMo) speakers.

    Reply
  49. Michael Koza wrote: February 26, 2013 2:21pm

    Sony Meteor or Sony Comet

    Reply
  50. Kyle wrote: February 26, 2013 2:21pm

    Sony Orbz

    Reply

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