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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Kerri wrote: February 26, 2013 12:58pm

    SoundORB; Sound-a-Round; SoundPOP

    Reply
  2. Kyle wrote: February 26, 2013 12:59pm

    Sony Sphierce
    A ball of Fierce sound

    Reply
  3. Abhishek wrote: February 26, 2013 12:59pm

    Song Dequite 1.0
    Sony ynos 1.0
    Sony boomerball 1.0
    Sony GoSound
    Sony rockoball
    Sony songsound

    Reply
  4. Michael wrote: February 26, 2013 1:00pm

    Sound Sphere

    Reply
  5. Krissy P wrote: February 26, 2013 1:00pm

    Audio Globe
    Round Sound or SoundRound
    Bass Bubble
    Orbee

    Reply
  6. jason wrote: February 26, 2013 1:02pm

    eggaboom ballblasters lol or coresound.
    neoballs 7/10 split

    Reply
  7. Emily wrote: February 26, 2013 1:03pm

    BASS-Ball

    Reply
  8. Emily wrote: February 26, 2013 1:03pm

    Audio-bot

    Reply
  9. Judy Pierce wrote: February 26, 2013 1:04pm

    Rolly Tonely

    Reply
  10. Rosie wrote: February 26, 2013 1:05pm

    Sono balls

    Reply
  11. Jaren wrote: February 26, 2013 1:06pm

    Sony Glo-be-ats

    Reply
  12. Susan Shearer wrote: February 26, 2013 1:06pm

    Planet Sony

    Reply
  13. Josue wrote: February 26, 2013 1:07pm

    SONY SPHERE

    Reply
  14. Bao wrote: February 26, 2013 1:07pm

    Sphero or Spheroid.

    Reply
  15. Lauren wrote: February 26, 2013 1:07pm

    SONY-GumDrops
    OR
    BubbleYum Bass Blasters
    Candy reference would be great! Would def kickoff the theme for a launch party

    Reply
  16. Rob Morris wrote: February 26, 2013 1:08pm

    Aural Planetoids
    Phonic Planetoids
    Sony Planets

    Reply
  17. Sebastian wrote: February 26, 2013 1:08pm

    death star :D

    sound star ;)

    Bluetooth star o_O

    BSS (bluetooth sound system ) !!!! ;)

    Reply
  18. David wrote: February 26, 2013 1:09pm

    SpHear: At SONY, We Hear You!

    Reply
  19. Chris wrote: February 26, 2013 1:10pm

    The Sony Sorb

    Sorb is short for Sound orb. The marketing department loves the alliteration and the fact that they can use the tag “Absorb the sorb.” Along with my prize you can send me a bonus check if you want. :D

    Reply
  20. Mike Mancuso wrote: February 26, 2013 1:10pm

    AudiOrbs
    Sony Bubbles
    Sony Sound Drop

    Reply
  21. Susan wrote: February 26, 2013 1:11pm

    Sony Planet
    Sony Meteor
    Sony Nova

    Reply
  22. Sebastian wrote: February 26, 2013 1:12pm

    death star

    sound star

    bluetooth star

    BSS (bluetooth sound system )
    SBSS (sony bluetooth sound system)

    Reply
  23. David wrote: February 26, 2013 1:12pm

    The Orb or Revolution

    Reply
  24. michelle wrote: February 26, 2013 1:13pm

    Sony Sonic Spheres (aka S^3= S cubed)

    Reply
  25. Jenny wrote: February 26, 2013 1:14pm

    Sony View

    Reply
  26. Josh Hale wrote: February 26, 2013 1:14pm

    My top 3

    Sony Orb
    Sony OrbIT
    Sony Sphear

    Reply
  27. Alec wrote: February 26, 2013 1:14pm

    Sony SoundBite

    Reply
  28. Karen Warrenfells wrote: February 26, 2013 1:17pm

    Sony Audio Eggs

    Reply
  29. Amy wrote: February 26, 2013 1:17pm

    Sony Orb

    Reply
  30. Jake wrote: February 26, 2013 1:18pm

    Sony Audiorb. Sony Orbot. Sony Audio Blaster.

    Reply
  31. Dennis wrote: February 26, 2013 1:18pm

    Sony Sonic Sound speakers
    Sony Sonic Rotunda speakers
    Sony Sonic Spheres
    Sony 360 Sound speakers

    Reply
  32. Anthony wrote: February 26, 2013 1:19pm

    Sony BluNova

    Reply
  33. YOMOMMA43 wrote: February 26, 2013 1:19pm

    SPEAKR BOMBS, SPEAKRZ THAT HAVE THAT BOOM

    Reply
  34. Jeffrey Howarth wrote: February 26, 2013 1:20pm

    Sound Pod(s) or Speaker Pod(s) = “Spod(s)”

    Reply
  35. sang yim wrote: February 26, 2013 1:20pm

    Sony Bl00M

    Reply
  36. Susan wrote: February 26, 2013 1:20pm

    Pretty in Pink
    Fuchsia Sun
    Luna Rosa
    Pink Moon
    Aurora
    Bubblegum

    Reply
  37. Hakim wrote: February 26, 2013 1:21pm

    Sony Audio Sphere Blaster!

    Reply
  38. Derrek22 cummings wrote: February 26, 2013 1:22pm

    Sony sur-round, take it around and make some sound

    Sony boom ball, it’s a ball with a boom

    Sony round sound., go around make some sound

    Sony Porta sphere, bring it here make em sphere

    Sony blop, make it hot take a blop

    Reply
  39. Jake wrote: February 26, 2013 1:22pm

    Sony Sonic Theater

    Reply
  40. Sabrina H wrote: February 26, 2013 1:23pm

    Playing on the word “moxie”

    Moxy by Sony

    Reply
  41. ImUrHuckleBarry wrote: February 26, 2013 1:23pm

    Sony Spot

    Reply
  42. Phoenix Attorney wrote: February 26, 2013 1:24pm

    Spherical Beat
    *pinktooth
    *yellowtooth
    *whitetooth
    with *tooth

    Reply
  43. Daniel Lewellin wrote: February 26, 2013 1:24pm

    WiMo[sound]

    Reply
  44. Daniel Lewellin wrote: February 26, 2013 1:25pm

    WiMo[sphere]

    Reply
  45. Derrek wrote: February 26, 2013 1:25pm

    Sony sur-round, take it around and make some sound

    Reply
  46. Andrew wrote: February 26, 2013 1:26pm

    Sony Happy Egg ^_^

    Reply
  47. Nick wrote: February 26, 2013 1:28pm

    sonic booms

    Bounce boxes

    Pocket Screamers

    SPS’s (Sony’s portable speakers)

    Sony music spheres

    Reply
  48. Otto Bonaventure wrote: February 26, 2013 1:31pm

    Sony Sound Orb

    Reply
  49. Kari wrote: February 26, 2013 1:32pm

    Sound Circles by Sony
    Sony “On The Ball”
    Round-About-Sound by Sony
    Sony RoundSounds

    Reply
  50. Jacob wrote: February 26, 2013 1:32pm

    Sanusphere. Sanus is sound in Latin. Jazzing it up alterations could be Zanusphere, or something like it.

    Reply

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