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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Poc79 wrote: March 4, 2013 11:55am

    Sony Ovum

    Reply
    1. Darnice wrote: March 5, 2013 4:13pm

      Here are a couple of names for #pinkballs: Sony Balls, Bass Balls, Your Balls, My Balls, Globe Balls, Groovy Balls, Dolby Balls, Universal Boom, and Here comes the BOOM!

      Reply
      1. Darnice wrote: March 5, 2013 4:16pm

        Sony Boom Boom

        Reply
    2. Kari wrote: March 6, 2013 2:08pm

      Sony sound orbs. Sony sound orbits.

      Reply
  2. Greg Harper wrote: March 4, 2013 1:24pm

    Sony Oval Time

    Sony Oval-Air

    Sony Oval Tooth

    Sony Oval Tiny

    Sony Tiny Tooth

    Sony Ovy

    Reply
  3. Mike Hinko wrote: March 4, 2013 2:10pm

    Bounce.

    Reply
  4. Nickolas Saavedra wrote: March 4, 2013 2:17pm

    Sony Onetouch

    Reply
  5. Travis wrote: March 4, 2013 3:47pm

    Sony Soundules

    Reply
    1. Travis wrote: March 4, 2013 3:49pm

      The suffix “ule” meaning little, small, or tiny in Latin ;)

      Reply
  6. Tolani wrote: March 4, 2013 3:52pm

    Okay, here we go!

    Sony Mini Jams vice versa JamMinis
    Sony JamSphere vice versa..
    Sony Jamball
    Sony AirBall – My Favorite!
    Sony AirJams
    Sony OrbAir
    Sony GoBalls

    Reply
  7. Matters of Grey wrote: March 4, 2013 4:49pm

    Sonic Egg
    SEGG (Sound Egg, Sony Egg)
    Pocket Sound
    Oveat (oval beat)
    Pocket Pods
    Sonyance (sonance)
    Otopod (oto sound in Japanese)

    Reply
  8. Vikram Kalidindi wrote: March 4, 2013 5:08pm

    Here is my entry-
    1.sphaera (sphere in latin)
    2.XSphaera (Sounds like Xperia)
    3.EchOrb
    4.globe.sound (like make.believe)
    5.BluSphere 360 (feel free to add the suffix of 360 to any of the suggested names.)
    6.suRoundSound
    7.Aurasphere
    8.Aurus
    9.AurOrb
    10.Spherious
    11.Sphaericus (Latin for spherical)
    12.MusicPlanet
    13.XPlorb (Like XPlod)
    14.Radical
    15.Xylem
    16.Kinesis (The music moves you and moves with you)
    17.SoundGlobe
    18.Soundza
    19.Xplod 360
    20.SoundMan

    Reply
  9. greg harper wrote: March 4, 2013 5:17pm

    Sony tootalong

    Sony BootaLong

    Sony Boot Ball

    Sony Toot Ball

    Reply
  10. Greg Harper wrote: March 4, 2013 5:19pm

    Sony BeatABall

    Reply
  11. Kevin Thomas wrote: March 4, 2013 6:00pm

    Spheaker

    Ballistibeater

    EarabsORBer

    Reply
  12. Moises wrote: March 4, 2013 10:43pm

    Because of how the product is designed, its main wireless functionality, and my interpretation of what sound looks like, I chose the name “Aura.”
    (Or “Sony Aura.”)

    Its a clean name, and it can be easily pronounced in English, Spanish, and Japanese! (I’ve checked in these languages so far.)

    Reply
  13. amax wrote: March 5, 2013 1:44am

    sony sound planet

    sony sci fi ball

    sony Koi ball

    sony z ball

    Reply
  14. John wrote: March 5, 2013 8:56am

    Sony sphereZ
    Sony 360
    Sony ball on the go
    Sony’s Circle Alpha
    Sony’s bubble surround sound

    Reply
  15. Russ wrote: March 5, 2013 9:25am

    The Sony…

    Audiball

    Marble

    Jawbreaker

    Reply
  16. Emily wrote: March 5, 2013 12:22pm

    Sound Egg
    Sony Gumballs:
    (pink) strawberry
    (white) coconut
    (black) licorice
    Dessert for the ears
    Sony Pebble

    Reply
  17. Tim Wiesenüller wrote: March 5, 2013 3:48pm

    I would call it “Sony Yoi (like joy) Soundball” Yoi is good in Japanese!

    Reply
  18. Greg Harper wrote: March 5, 2013 3:50pm

    Sony SurgeIon

    Sony Surger

    Sony Chip

    Sony Chipper

    Sony Chipparoo

    Sony Click

    Sony Glitch

    Sony Glitchen

    Reply
  19. greg harper wrote: March 5, 2013 4:15pm

    Sony Scooper

    Sony Bammer

    Sony Slam Man

    Sony Bam Buddy

    Sony Celler

    Sony Skoogie

    Reply
  20. greg b harper wrote: March 5, 2013 4:17pm

    Sony Gyrator

    Reply
  21. Ted wrote: March 6, 2013 1:12am

    Sony Neptoon

    Reply
  22. amax wrote: March 6, 2013 12:02pm

    Sony sonus ball

    Reply
  23. Thanasis Ladas wrote: March 6, 2013 12:27pm

    Sony Soundaball

    Reply
  24. Niall O Donnell wrote: March 6, 2013 12:35pm

    Sony Spheres

    Reply
  25. Fredrik wrote: March 6, 2013 1:23pm

    Soni . It is soundwave inn llatin

    Reply
  26. Fredrik wrote: March 6, 2013 1:25pm

    Maibe Soni Ball

    Reply
  27. estevan wrote: March 6, 2013 2:05pm

    Sony Bluetooth wireless audio balls

    Reply
  28. estevan wrote: March 6, 2013 2:06pm

    Wireless bluetooth audio balls

    Reply
  29. DuWane wrote: March 6, 2013 2:07pm

    Sony Orbz

    Reply
  30. Mike Ross wrote: March 6, 2013 2:08pm

    Boom Balls

    Reply
  31. Nelson Prince wrote: March 6, 2013 2:09pm

    SONY GoNads
    SONY GloBalls (global)
    SONY Jewels

    Reply
  32. Huan wrote: March 6, 2013 2:11pm

    S-ball
    S-blast
    S-harmony
    Sonic blast

    Reply
  33. Anton Quilala wrote: March 6, 2013 3:44pm

    grace note

    Taiko Pulse

    Koto round sound

    Reply
  34. Melissa wrote: March 6, 2013 4:26pm

    1. Sony music eggs, 2. Sony Sound Rounds , 3. Sony Music Rounds 4. Sony Colored Rounds

    Reply
    1. Melissa wrote: March 6, 2013 7:41pm

      Sony Sound Orb

      Reply
  35. Felix Lee wrote: March 6, 2013 4:34pm

    Sony Peony Bud

    Reply
  36. van mcduffey wrote: March 6, 2013 5:04pm

    1.SONY IS,THE WORLD’S BEST LOOKING SOUND WITH THE “MUSIC MIX” MOBILE SPEAKERS.

    Reply
  37. van mcduffey wrote: March 6, 2013 5:11pm

    Step up the music power,with Sony’s “music mix” mobile speakers.

    Reply
  38. van mcduffey wrote: March 6, 2013 5:18pm

    JAZZ IS THE SONY ” Music mix” MOBILE SPEAKERS
    M LISTEN AND ENJOY

    Reply
  39. Zack Webb wrote: March 6, 2013 5:21pm

    Sony s balls

    Reply
  40. Zack wrote: March 6, 2013 5:22pm

    Sony echo ball

    Reply
  41. Nicholas Bradley wrote: March 6, 2013 6:14pm

    Bluetooth Audio WireLess Speakers (BAWLS)
    Original Round Bluetooth Sound system (ORBSS)

    Reply
  42. Emily wrote: March 6, 2013 6:17pm

    Audiopod
    Ovi

    Reply
  43. Tim wrote: March 6, 2013 7:14pm

    Sony Dot !
    Ebony
    Ivory
    Strawberry

    Sony Jellybean

    Reply
  44. Melissa wrote: March 6, 2013 7:44pm

    Sony Orb Balls

    Reply
  45. Samara Counsell wrote: March 6, 2013 8:21pm

    iBalls!! Ok so picture it — Hey! Have u seen my iBalls? I cant find my iBalls! No… Mine arent black. I have PINK iBalls! LOL… endless possibilities! :-)

    Reply
  46. Thanasis Ladas wrote: March 7, 2013 1:51am

    A few more ideas and explanations…

    Names for this specific product:

    Sony SoundaBall – It is a Ball which plays Sound on air(on the fly)-(“a” stands for air) and it’s soundable (good technology)!

    Sony Audispin – Your Audio Spinning around you wherever you go (spin gives the idea of movement so it is a fast and functional product and also gives the idea of the ball)!

    Names for a product like this generally:

    Sony Speakera – It is a Speaker on air (era:hellenic word)

    Sony EgoHear – I (Ego) Hear it on the go

    Reply
  47. Thanos wrote: March 7, 2013 2:01am

    Sony SoundaBall – It is a Ball which plays Sound on air(on the fly)-(“a” stands for air) and it’s soundable (good technology)!

    Sony Audispin – Your Audio Spinning around you wherever you go (spin gives the idea of movement so it is a fast and functional product and also gives the idea of the ball)!

    Sony Speakera – It is a Speaker on air (era:hellenic word)

    Reply
  48. Marsha wrote: March 7, 2013 6:17am

    Sony Bubbles

    Reply
  49. Cheryl Monson wrote: March 7, 2013 6:39am

    Super Sonic Sphere
    The Orbit
    Sound Around
    ‘Round Sound

    Reply
  50. Cheryl Monson wrote: March 7, 2013 6:40am

    Go ‘Round Sound

    Reply

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