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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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Add Comment

  1. David Haug wrote: March 1, 2013 8:27pm

    LJBBS -Little Japanese Balles, Big Sound

    Reply
  2. Eric Espinosa wrote: March 1, 2013 9:22pm

    When does a winner get announced? ORBIS!
    Orbitally
    Round
    Bluetooth
    Instrument of
    Sound

    Reply
  3. Jan Pihl wrote: March 1, 2013 10:46pm

    M-sphere or Music Sphere.

    Reply
  4. Kedar Gupta wrote: March 1, 2013 11:14pm

    Sony Bluetooth SoundBlaster Orbs.
    They’re pretty p-orb-table.

    Reply
  5. Kedar Gupta wrote: March 1, 2013 11:17pm

    Sony Gyro’s with Bluetooth.
    Jeez, now I want Greek food.

    Reply
  6. Anders Ø. Bakke wrote: March 2, 2013 12:59am

    The Sony Ripple, or just Ripple

    Reply
  7. Trygve wrote: March 2, 2013 1:09am

    SonySphere

    Reply
  8. Andreas Larsson wrote: March 2, 2013 3:03am

    Sony Sonic Sphere (alternative Mini Sphere, depending on product line up)

    Reply
  9. Fredrik Kolsrud wrote: March 2, 2013 3:45am

    Sony Sound Sphere

    Reply
  10. Kristian Bredal wrote: March 2, 2013 4:10am

    Now this one was easy: Sony Sprillo

    Reply
  11. Stefan wrote: March 2, 2013 4:49am

    sony orbis

    Reply
  12. Harsha wrote: March 2, 2013 6:37am

    Sony BSS

    BSS stands for ball sound system

    Reply
  13. Harsha wrote: March 2, 2013 6:39am

    Sony SonicSpherez

    Reply
  14. Fernando Prado wrote: March 2, 2013 8:02am

    Instead of the cone of silence
    the
    Sony Sphere of Sound

    Reply
  15. Dean Newberry wrote: March 2, 2013 10:38am

    Where’s the pink in this thread?
    Maybe they’re KomenO’s

    Reply
  16. Benny B wrote: March 2, 2013 10:56am

    Sony “Rock”
    “Rockwalk”
    “Walkrock”
    “Rocq”
    “Rawk”
    “Rawq”
    “Rawkman”
    “Rockman”

    Reply
  17. Jason Yoong wrote: March 2, 2013 11:02am

    Sony Sound Orb

    Reply
  18. Richard Baliko wrote: March 2, 2013 1:16pm

    I want to suggest that they be called “Sony absORB”…Because the listener will be absorbed in the 360 degree music experience.

    Once again…the Sony absORB…

    Reply
  19. Richard Baliko wrote: March 2, 2013 1:18pm

    As an addendum to the above suggestion, you can have the word “ABSORB” in all caps, but have “ABS” one color and “ORB” in a visually appealing color…

    Reply
  20. Jeffrey wrote: March 2, 2013 3:53pm

    Sony Bang (for the larger speakers available)

    Sony Bang Mini (for the round balls)

    Reply
  21. Vidar Fr. Nordby wrote: March 2, 2013 5:10pm

    Sony DB (DecibelBall)

    Reply
  22. Mark Uribe wrote: March 2, 2013 5:33pm

    Ok here are some ideas:
    1. Sony Omnibeats (Or Omnisphere) – Dynamic sound wherever you go
    2. Sony BassBalls (Or Powerballs) – Small speakers. Massive sound. All at your fingertips.
    3. Sony Sound grenades (Or Sound Mines) – Devastating sound in the palm of your hand

    Reply
  23. Harsha wrote: March 2, 2013 9:17pm

    Sony EchoSphere

    Reply
  24. Louis Trujillo wrote: March 2, 2013 11:14pm

    Sony – BAISS Bluetooth Audio Integrated Small Speaker (pronounced base)

    Reply
  25. Thomas Larsen wrote: March 3, 2013 1:48am

    Device Audio,, (dau) integrates well with the computer world bring youre own device,, people can relate.

    Reply
  26. nick clarkson wrote: March 3, 2013 3:42am

    1. The Sony Lito (like lit-o)(or lite-o) emphasis on the o.

    2. The Sony oh! or even just O

    3. The Sony Drip

    Reply
  27. nick clarkson wrote: March 3, 2013 3:48am

    The Sony Marvel

    Reply
  28. Dag wrote: March 3, 2013 4:07am

    S(ound)phere

    Reply
  29. Gabe wrote: March 3, 2013 6:15am

    XPERIA SPEAKERS WIRELESS

    Reply
  30. Tyrone Cypress wrote: March 3, 2013 7:53am

    “Pink Balls”? You gotta be kidding. Who’s brilliant marketing strategy was this? Marketing/Sales should be “inclusive”. Pink by its very nature is “exclusive”. RE-PAINT them!! They should be Gold, Brass (brassballs), silver, high-gloss colors, any color other than PINK. Note to the CEO: Be in touch. I’ve got great ideas and I work for cheap. TLC.

    Reply
  31. Blaine wrote: March 3, 2013 8:59am

    Sound xphere

    Reply
  32. Mordy Epstein wrote: March 3, 2013 12:17pm

    Sony Round Sound

    Reply
  33. Kristoffer wrote: March 3, 2013 12:47pm

    Sony ColourSound with Bluetooth.

    Reply
  34. Kristoffer wrote: March 3, 2013 12:49pm

    Sony SoundColor with Bluetooth

    Reply
  35. Brooke wrote: March 3, 2013 1:00pm

    1. Round Sound
    2. EarSphere
    3. Sphere Jam

    Reply
  36. Kristoffer wrote: March 3, 2013 1:03pm

    Sony MoonWalk

    Reply
  37. greg harper wrote: March 3, 2013 1:36pm

    Tooth-thing

    Reply
  38. Kyle Cody wrote: March 3, 2013 3:49pm

    Sony BeatBalls

    Reply
  39. Kyle Cody wrote: March 3, 2013 3:58pm

    Sony JamBalls

    Reply
  40. Greg Harper wrote: March 3, 2013 6:12pm

    Sony Kick n Call

    Sony Stomper

    Sony Synchi

    Sony Synki

    Sony Synch up

    Sony Sync Sing

    Sony Reb Ball

    Sony NRG Ball

    Reply
  41. josh gorton wrote: March 3, 2013 7:27pm

    The worb (wireless orb)
    Sony HUB (the centre music)
    S sphere (sony sphere or sound sphere)

    Reply
  42. Dag Eric wrote: March 3, 2013 9:27pm

    Sony S-Phere

    The S being short for sound.

    Reply
  43. Russel Serdoncillo wrote: March 4, 2013 3:52am

    Sony Ballistic.. =)

    Reply
  44. tejveer wrote: March 4, 2013 6:03am

    Sony SoundSphere mini

    Reply
  45. tejveer wrote: March 4, 2013 6:04am

    XperiaORB

    Reply
  46. tejveer wrote: March 4, 2013 6:06am

    xplod mini

    Reply
  47. M.G. wrote: March 4, 2013 6:18am

    another thought: Go-Globes or Go-Balls

    Reply
  48. Chris wrote: March 4, 2013 9:18am

    Sony Radius

    Reply
  49. Carlos wrote: March 4, 2013 11:32am

    Sonyxpheres.

    Reply
  50. Michael Rogers wrote: March 4, 2013 11:54am

    Sony Sound Spheres

    Reply

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