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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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Add Comment

  1. Bjorn wrote: March 1, 2013 8:14am

    Pony Slaystation

    Reply
  2. Reinaldo wrote: March 1, 2013 8:41am

    SensaRounds

    Reply
  3. Maria G Gonzalez wrote: March 1, 2013 8:47am

    Sony Aura

    Reply
  4. Ken Slotkowski wrote: March 1, 2013 9:09am

    * Sony Aurb
    * Sony SoniSphere

    Reply
  5. Magnus wrote: March 1, 2013 9:13am

    AbsOrb :)

    Reply
  6. Alexander wrote: March 1, 2013 9:27am

    Orbis Just like the apparent PS4 Beta name hahaha it would actually fit !!

    Reply
  7. Alexander wrote: March 1, 2013 9:29am

    Sorbs s=sound and well orbs ( Sony Sorbs )

    Reply
  8. Christina Endo wrote: March 1, 2013 9:57am

    Sony Sonorous
    Sonorous Spheres

    Sonorous Definition: giving out or capable of giving out a sound, especially a deep, resonant sound, as a thing or place.

    Reply
  9. Diana wrote: March 1, 2013 11:29am

    Sony sound sphere (SSS) or Sony music orbities

    Reply
  10. Greg Harper wrote: March 1, 2013 11:35am

    Sony Jammeez
    Have your jammeez on all day
    Sony Jammies

    Reply
  11. Josh Glasser wrote: March 1, 2013 11:52am

    SONY Soundsphere

    Reply
  12. Jaclyn wrote: March 1, 2013 12:01pm

    1)The Sony Cue
    2)The Sony Q
    3)Cue

    Reply
  13. Greg Harper wrote: March 1, 2013 12:49pm

    Sony Pellet

    Sony Bullet

    Reply
  14. Christopher D. Jenkins wrote: March 1, 2013 12:49pm

    1. Sony Beatbox
    2. Sony iO
    3. Sony Sound Cloud
    4. Sony Planet Wave
    5. Sony Music Flow
    6. Sony Air Wave
    7. Sony Rumble

    Reply
  15. greg b harper wrote: March 1, 2013 12:50pm

    Sony Jammeez

    Keep your Jammeez on all day

    Reply
    1. Greg Harper wrote: March 1, 2013 12:52pm

      Sony Pellet

      Sony Bullet

      Reply
      1. Greg Harper wrote: March 1, 2013 12:54pm

        Sony Pill

        Reply
        1. greg harper wrote: March 1, 2013 12:56pm

          Sony Cool Bean

          Reply
          1. greg harper wrote: March 1, 2013 1:02pm

            Sony Orbie

            Sony Orb-E

          2. greg harper wrote: March 1, 2013 1:02pm

            Sony Cool Bean

          3. greg harper wrote: March 1, 2013 1:04pm

            Sony Rocket Booster

          4. Greg Harper wrote: March 1, 2013 1:07pm

            Sony Globee

  16. greg harper wrote: March 1, 2013 1:02pm

    Sony Orbie

    Reply
  17. greg harper wrote: March 1, 2013 1:09pm

    Sony Bong

    Reply
    1. greg harper wrote: March 1, 2013 1:38pm

      Sony Tooth It

      Reply
      1. Greg Harper wrote: March 1, 2013 1:42pm

        Sony Toothing

        Reply
      2. Greg Harper wrote: March 1, 2013 2:16pm

        Sony Toothing
        Sony Wobl
        Sony BB’s
        Sony Tooth Booth
        Sonic Heater
        Tooth Juice
        Sony Bee Bop
        Sony Silo

        Reply
  18. Pete F. wrote: March 1, 2013 1:10pm

    Sony SoundStar.

    My suggestion is the SONY SOUNDSTAR. Stars are spherical and the word Star has good connotations – as in “not just any actor but a Star”, better than its peers, exciting and vaguely sciencey also.

    Reply
  19. Lori Duginski wrote: March 1, 2013 1:11pm

    Sony Soundrounders for wireless speakers

    Reply
  20. Greg Harper wrote: March 1, 2013 1:21pm

    Sony Bump

    Reply
  21. Greg Harper wrote: March 1, 2013 1:23pm

    Bluetooth
    Ultimate
    Music
    Player
    B.U.M.P

    Reply
    1. greg harper wrote: March 1, 2013 2:32pm

      Sony Syncker

      Reply
  22. greg harper wrote: March 1, 2013 1:37pm

    Sony Tooth It

    Reply
  23. Luis wrote: March 1, 2013 1:41pm

    sony senza

    Reply
  24. George Starr wrote: March 1, 2013 1:48pm

    Ball of Sound by Sony aka the BOSS

    Reply
  25. Eric J Wilborn wrote: March 1, 2013 1:58pm

    The Merry-Go-Sound

    Reply
  26. Shelbie Johnston wrote: March 1, 2013 1:59pm

    Sony’s Go-Round Sound

    Reply
  27. Joe wrote: March 1, 2013 2:20pm

    Sony BallFi
    Sony BallStation
    Sony RSi
    Sony SW360
    Sony SoundStation
    Sony Beats360
    Sony Vibrant360
    Sony Discoid

    Reply
  28. Greg Harper wrote: March 1, 2013 2:22pm

    Sony Tooth Picz

    Reply
  29. greg harper wrote: March 1, 2013 2:27pm

    Sony ShoutPut

    Reply
  30. Alex Smith wrote: March 1, 2013 2:37pm

    Bubble Balls

    Reply
  31. Dmitry Fetisov wrote: March 1, 2013 2:45pm

    Sony ShakeSphere
    Sony Cheeper
    Sony PinkTweet

    Reply
  32. Greg Harper wrote: March 1, 2013 3:02pm

    Sony Play Botton

    Sony Callidor

    Sony Play Yo

    Reply
  33. Liam Barber wrote: March 1, 2013 3:03pm

    Omega 360

    Reply
  34. steffan sri wrote: March 1, 2013 3:12pm

    Sony Orbs
    Sony Pellet
    Sony Globe

    S-orbi

    OrbiS -the S is for Sony of course
    or Orbi which gives it a nice friendly name

    Reply
  35. Maria Larson wrote: March 1, 2013 3:31pm

    ORBY

    Reply
  36. Henry Brunner wrote: March 1, 2013 3:36pm

    Sony Orbital sound.

    Reply
  37. Olav Alexander Mjelde wrote: March 1, 2013 3:44pm

    I have two name suggestions:
    Sony Great Balls of Fire
    Sony Ynos

    Reply
  38. Daniel Bryany wrote: March 1, 2013 3:57pm

    Now that the PS4 has been announced, the old codename sounds perfect for this, plus you probably own all the right trademarks already.

    So, call these the Sony Orbis!

    Reply
  39. Raj Marya wrote: March 1, 2013 4:02pm

    FreeDome

    Reply
  40. Kevin Andre Lindstrøm wrote: March 1, 2013 4:28pm

    Boomsphere
    Boomdrop

    Reply
  41. Greg Harper wrote: March 1, 2013 4:29pm

    Sony Synker

    Sony Syncerz

    Reply
  42. Greg Harper wrote: March 1, 2013 4:29pm

    Sony Synkers

    Reply
  43. Ivan92116 wrote: March 1, 2013 4:37pm

    360 SoundWave

    Reply
  44. Christian Woods wrote: March 1, 2013 5:02pm

    The Sony Boom Ball
    Or just Boom Ball

    Reply
  45. Chris Glass wrote: March 1, 2013 5:14pm

    1) Accoustias (Accoustics + Bravia)

    2) Fidelia (Fidelity)

    3) Volumo

    Tried to stick with the modifying a common music description

    Reply
  46. Ray Frisby wrote: March 1, 2013 5:21pm

    The Sony Shaker or Sony Shaker
    (reminds me a bit of a music shaker egg/ball)

    I’m not a resident of the U.S. but you can have the
    name if you like it.
    Maybe you could give us the use of a F55 or F5 for
    one of our upcoming short films, or we could shoot the
    promo video for you.

    Reply
  47. Victor marin wrote: March 1, 2013 5:38pm

    Sony- The Orb 360 Bluetooth wireless speakers
    (black,white or pink) edition

    Reply
  48. Lloyd Leandro Salacup wrote: March 1, 2013 6:31pm

    XBALLS SPEAKERS

    Reply
  49. Fredrik Vollan wrote: March 1, 2013 7:15pm

    The 442′s

    Reply
  50. DC wrote: March 1, 2013 8:16pm

    Sony Esfera

    Reply

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