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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Stergios Perkas wrote: February 28, 2013 3:48pm

    With the new Sony “Earball” everything
    is music to your ears…

    Reply
  2. liam goodison wrote: February 28, 2013 4:09pm

    1, sony boomballs, 2. shrooms

    Reply
  3. Drew wrote: February 28, 2013 4:27pm

    Sony’s Cajones

    Reply
  4. Eli wrote: February 28, 2013 5:03pm

    Sony Sound Orb or Sony Sound Sphere

    Reply
  5. Mark Kohler wrote: February 28, 2013 5:07pm

    The Sony orb.

    Reply
  6. Kelley Little wrote: February 28, 2013 5:09pm

    1. Sony Tweakers (because they will “tweak” the sound from your phone)

    2. Sony Tinkers (Tiny + Speakers)

    3. Sony Amplify (Amplifies your phone speaker)

    Reply
  7. Revolta wrote: February 28, 2013 5:17pm

    Sony Awaaz (Awaaz is hindi for sound)

    Reply
  8. Minol Chutra wrote: February 28, 2013 5:42pm

    The Wave or Sony’s Wave (since it has a 360• sound compatibility and that’s how waves travel)

    or

    BMWS (standing for Bluetooth Mobile Wireless Sound)

    Reply
  9. greg harper wrote: February 28, 2013 5:45pm

    Sony Bomb-R

    Sony Bomb-RD

    Reply
  10. Greg Harper wrote: February 28, 2013 5:47pm

    Sony AMMO

    Reply
  11. Greg Harper wrote: February 28, 2013 5:49pm

    Sony Bomb-R Sony Bomb-RD

    Reply
  12. Eoin Slattery wrote: February 28, 2013 6:01pm

    Bwms – Pronounced Booms.

    Reply
  13. Greg Harper wrote: February 28, 2013 6:05pm

    Sony Fire Balls

    Sony Wire Balls

    Reply
  14. Fay wrote: February 28, 2013 6:17pm

    You should name them the Bass Balls.

    Reply
  15. Fay wrote: February 28, 2013 6:21pm

    Or maybe you can name them, “The balls of space and bass”

    Reply
  16. Greg Harper wrote: February 28, 2013 6:44pm

    Sony SPARK-Ls

    Reply
  17. Yolanda Johnson wrote: February 28, 2013 6:45pm

    Frequency Orb

    Reply
  18. VickyAM wrote: February 28, 2013 7:02pm

    Sony Bluetooth SpHear

    Reply
  19. Dave C Chu wrote: February 28, 2013 7:45pm

    Sony Sonic Eclipse 360

    I chose to use the word sonic because it represents a form of sound frequency. I also chose to use eclipse because the shape of the speaker reminds me about the moon but its also used to explain the presence of the device and how it eclipses the competition. I use 360 because the sound produced from the speaker goes around 360 degrees and it is also used because Sony is a well recognized brand throughout the world.

    Reply
  20. Graham wrote: February 28, 2013 8:11pm

    phonball

    orball

    auball

    audall

    Reply
  21. Eoin Slattery wrote: February 28, 2013 8:19pm

    Or of course as they are singular
    Bwm – pronounced Boom

    Reply
  22. Rithish wrote: February 28, 2013 8:57pm

    Sony MusicCapsule
    or
    Sony BassCapsule
    or
    Sony BeatsCapsule

    Reply
  23. kendahl titcomb wrote: February 28, 2013 9:00pm

    The Sony “Boom” Ball.

    Reply
  24. Alan wrote: February 28, 2013 9:08pm

    The SpHear

    Reply
  25. Kevin Morrison wrote: February 28, 2013 9:20pm

    Blu Hue.

    Reply
  26. Patricia Al Marzouqi wrote: February 28, 2013 10:19pm

    SRS……SONY ROUND SOUNDS……suROUND YOU SELF WITH Sony Sound….quality/genius

    Reply
  27. Patricia wrote: February 28, 2013 10:20pm

    cirque de sony…..

    Reply
  28. Dean Newberry wrote: February 28, 2013 10:43pm

    Music oysters, or how about Moysters?

    Reply
  29. Eric wrote: February 28, 2013 11:00pm

    Delta Blu

    Reply
  30. Thien Tran wrote: March 1, 2013 12:28am

    MoEr (MObile speakER)
    sEar
    sBall

    Reply
  31. Tom-Eddie Terjesen wrote: March 1, 2013 12:52am

    1# Sony Orb
    2# Sony Sphere
    2# Sony Soundsphere
    3# Sony Soundglobe
    Tag line:
    What Goes around Comes around :)

    Reply
  32. Axel Storli wrote: March 1, 2013 2:18am

    Sony Spherio

    Reply
  33. Jarl Meland wrote: March 1, 2013 2:29am

    BLIM ball, would be called BLIMS.

    Bluetooth
    LIghtweight
    Mobile

    Reply
  34. Anthony wrote: March 1, 2013 3:04am

    Sony Bluetooth HearSPHERE

    Reply
  35. Anders Kaland wrote: March 1, 2013 3:19am

    Sony Somnium (which is Latin for dream)

    Reply
  36. li wrote: March 1, 2013 3:21am

    just- ‘ Sony Sphere ‘

    Reply
  37. Sindre Y Kristoffersen wrote: March 1, 2013 3:30am

    The Sony SoundCircle™ (the proposed name both captures the visual looks and the 360 sound)

    Reply
  38. Anthony wrote: March 1, 2013 3:35am

    Sony Bluetooth PhonoSPHERE

    Reply
  39. Anthony wrote: March 1, 2013 3:45am

    Sony bOUNCE Bluetooth

    Reply
  40. Zahid Saddiq wrote: March 1, 2013 3:45am

    Soundball

    Reply
  41. Martin wrote: March 1, 2013 4:00am

    Sony Spheria

    Reply
  42. Staale O. Thorvik wrote: March 1, 2013 4:05am

    You should call it WalkOnAir – WOA. As a ressembelense to walkman, as a feeling when the sound fills your mind and you … walk on air – and least but not last; no threads, just air to carry the sound. WOA – the WalkOnAir speaker from Sony.

    Reply
  43. J wrote: March 1, 2013 4:41am

    Sony Ball Room

    Reply
  44. Fernando Prado wrote: March 1, 2013 5:20am

    Instead of a:
    Cone of Silence

    This will be a:
    Sphere of Sound

    Reply
  45. Kristoffer Hatland wrote: March 1, 2013 6:13am

    Sony Orby, BlueSound, Soundbubble, bubblebeat, beatbubble, Orbeat,

    Reply
  46. arvid barstad wrote: March 1, 2013 6:59am

    Sony sound bubble

    Reply
  47. Jonathan Chin wrote: March 1, 2013 7:39am

    Sony Pluto. Its small in size, but sound big enough to be mistaken for a planet.

    Reply
  48. arvid barstad wrote: March 1, 2013 7:39am

    Sony boggie

    Reply
  49. magnus navelsaker wrote: March 1, 2013 7:39am

    Sony Beat Ball
    Sony magic ball
    Sony Sound Orb

    Reply
  50. Enrico Guarise wrote: March 1, 2013 7:50am

    FinchEgg
    SunnySound
    MoonMusic
    -NightingaleEgg
    GlobeWave
    ChickEgg

    Like WalkMan…

    Reply

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