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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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Add Comment

  1. Patricia wrote: February 28, 2013 10:11am

    Sony Orbs……….absorb the Sony Sound

    Reply
  2. james bullman wrote: February 28, 2013 10:20am

    SONY FUNKY SOUNDBALLS

    Reply
    1. Brian wrote: March 1, 2013 7:46am

      Spheracles
      Testaclears
      gO-nads
      Soft balls
      Schwetty Speakers

      Reply
    2. Brian wrote: March 1, 2013 7:55am

      Pinker-toon
      SONY JEWELS
      mYBalls
      SONY T-BAGER
      LOW HANGERS
      SONY CASTRATI

      Reply
    3. Brian wrote: March 1, 2013 8:01am

      Ball Beaters
      Beat Ball
      Scrotune
      Sonicles

      Reply
    4. Thomas braekke wrote: March 3, 2013 3:22am

      Sony Portable Audio Balls

      Reply
  3. Lois wrote: February 28, 2013 10:23am

    Never leave home without “yORBalls”! (or “yORBallz”)

    Reply
  4. Michael Rogers wrote: February 28, 2013 10:37am

    Sony Spherious Sound Orb

    Reply
  5. Jacqueline Kirwan wrote: February 28, 2013 10:39am

    Great balls of Sony

    Reply
  6. Kent K Barnes wrote: February 28, 2013 10:41am

    Bōru

    Reply
  7. John Wallace wrote: February 28, 2013 10:51am

    ” pip ” or “pip’s”
    stands for pretty in pink.

    Reply
  8. pamela oneill wrote: February 28, 2013 10:52am

    You should call it the Sony ”WAB”
    which stands for Wireless Audio Ball. Keep it simple and people will remember it.

    Reply
  9. Jim Natherson wrote: February 28, 2013 10:52am

    BLU BALLS, BLU-ORBS, AIRPAIR, GO BALLS, AIRBALLS, BLUE TWO’S, Sound Orbs, Sony Sonic Orbs, Air Sony, Deciballs, Sonicones

    Reply
  10. Kenneth wrote: February 28, 2013 10:54am

    The Sony 360 Surround Volar Speaker. (Volar: Fits In the Palm Of Your Hand, Big on sound, small in size.)

    Reply
  11. Kevin wrote: February 28, 2013 10:57am

    Sony Sround

    Reply
  12. Henning Hornnæss wrote: February 28, 2013 11:01am

    Sony Soundbouncer

    Reply
  13. alf johansen wrote: February 28, 2013 11:09am

    m-iq cube (magic cube)

    Reply
  14. Nick Fry wrote: February 28, 2013 11:11am

    1. Spherisound [sphere-ih-sound]
    2. Sphereround sound [sphere-round Sound]
    3. Sony Pocket Sound (“Carry a symphony in your pocket, whenever you want, just grab it out and Rock it!”)

    Reply
  15. James Mitchell wrote: February 28, 2013 11:20am

    The Bowls or the ‘Pomme’ as in Apple as they look like them… Maybe if you were going in this direction, the ‘Forbidden Fruit’ as in the creation… Temptation… Like that??

    Reply
  16. Lothar wrote: February 28, 2013 11:32am

    1. Sony BoomBall
    2. BassBall
    3. CircleSound
    4. SoundBall
    5. PocketBall
    6. PocketSound

    Reply
    1. Brede wrote: March 1, 2013 6:30am

      easy as ” sony ball “!

      Reply
  17. Sheila Byrne wrote: February 28, 2013 11:32am

    Sony Moby

    Reply
  18. Michael F wrote: February 28, 2013 11:34am

    I’d have to go with Orbital Sound Sphere.

    Bounce Orb if it was big and made For deep bass. If was apart of the Xploud line, I’d call it the Xodus Orb/Sphere. If it wasn’t for the love of Yu-Gi-Oh!…. I’d call it Xodia.

    Reply
  19. Jon Kerr wrote: February 28, 2013 11:35am

    roundsound

    Reply
  20. bill wrote: February 28, 2013 11:36am

    the sony orb , or just orb

    Reply
  21. Paul Kane wrote: February 28, 2013 11:40am

    Peaker. Portable speaker. Handyball.

    Reply
  22. Charles Corbin wrote: February 28, 2013 11:46am

    TAKE OFF THE Y AND CALL IT “SON”. Yours Truly RKD COR bin

    Reply
  23. Charles wrote: February 28, 2013 11:56am

    1. resonatORB; resonatorB; resonator orb
    2. Racket ball
    3. Echoble; Echo Ball
    4. Notable; note a ball
    5. Thumper
    6. Sony’s Double S; sound sphere; SS
    7. Bangerball; Ballbanger

    Reply
  24. Kagendo Murungi wrote: February 28, 2013 11:58am

    “Smalls”

    Reply
  25. Jaclyn wrote: February 28, 2013 12:04pm

    1)Microball
    2)The Sony Egg
    3)Sound Way
    4)The Sony Eclipse
    5)The Sony Globe
    6)The Sony Beat

    Reply
  26. Daniel Cox wrote: February 28, 2013 12:05pm

    1 Sony Round Sound
    2 Sony’s Sound Sphere
    3 Sony Sound Station
    4sony’s audio dome
    5 universal audio
    6
    Slogan: 1 Audio like you’ve never heard before
    2 bigger than your average sound bite
    3

    Reply
  27. Jenna Marsland wrote: February 28, 2013 12:22pm

    #1. Sony Sphericalls
    #2. Sony Deciballs
    #3. Sony BossMobi’s (B)luet(o)oth Wirele(ss)(Mob)ile’(S)peakers
    #4. Sony Boomers
    #5. Sony WABS
    #6. Sony Orbidio (Orbi)tal-Au(dio)

    Reply
  28. JD wrote: February 28, 2013 12:25pm

    Sony Sonic Spheres or S3′s

    Reply
  29. Gigi Wingel wrote: February 28, 2013 12:30pm

    I think you should call them sorbs. It makes the most sense to me as it combines both the company name and the products. Besides, it’s short and easy to remember. Then you can do marketing like sorbs have the adorbs!

    Reply
  30. lala wrote: February 28, 2013 12:31pm

    soundblob

    Reply
  31. Darius wrote: February 28, 2013 12:53pm

    Y N O S
    p
    h
    e
    r
    e

    Reply
  32. Valerie E wrote: February 28, 2013 12:56pm

    Sony Sound a Round, Sony Music Go Round, Sony Sonyc Boom Balls, Sony Roundabout

    Reply
  33. James Mitchell wrote: February 28, 2013 1:04pm

    Electronic Emphasiser Kapsule Or EEK as in like a little, clever robot :)
    (Oh by the way this is my 2nd entry)

    Reply
  34. Simen wrote: February 28, 2013 1:25pm

    Sony Nova, and if there comes a update – Hyper Nova, and if there is one badass update – Super Nova

    Reply
  35. Cormac McMullan wrote: February 28, 2013 1:32pm

    Audio Orbs, Sony Sonic Sphere,Boom Bouncer, The Music Marble, .

    Reply
  36. Cormac McMullan wrote: February 28, 2013 1:34pm

    Ear Sphere

    Reply
  37. Cormac Mc Mullan wrote: February 28, 2013 1:36pm

    Beat Bearing.

    Reply
  38. Cormac Mc Mullan wrote: February 28, 2013 1:38pm

    Sonic Satellite.

    Reply
  39. JB wrote: February 28, 2013 1:39pm

    How about Sony Orbio? A cutesy name for a cute pink speaker.

    Reply
  40. Cormac Mc Mullan wrote: February 28, 2013 1:39pm

    Mobile Music Marble.

    Reply
  41. Cormac Mc Mullan wrote: February 28, 2013 1:41pm

    Lets Play ball!

    Reply
  42. Tim wrote: February 28, 2013 1:41pm

    Love LOVE how many people don’t read the rules! Better chance for those that do.

    Reply
  43. Cormac Mc Mullan wrote: February 28, 2013 1:44pm

    Speaker Sphere.

    Reply
  44. Paul Kane wrote: February 28, 2013 1:48pm

    Roundsound.

    Reply
  45. John Kennedy wrote: February 28, 2013 1:53pm

    Sony Polaris ( As in the north star)

    Reply
  46. Kristian Skauge wrote: February 28, 2013 1:54pm

    Mini Music Planet

    Reply
  47. Mary wrote: February 28, 2013 2:22pm

    The Sony Sphere

    Reply
  48. Valerie wrote: February 28, 2013 2:35pm

    I think of the pretty Pink Ball as Pink Eye, the White Ball as White Out the Black Ball as Black Eye Pea. I hope that you like one of my choices.

    Reply
  49. Jason Trimble wrote: February 28, 2013 2:59pm

    Sorbeez
    RumbleRound
    Sphorbs
    JamBeans

    Reply
  50. Remi wrote: February 28, 2013 3:00pm

    pLAY BALL

    Reply

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