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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. martyn Mills wrote: February 28, 2013 6:29am

    Audio Pebbles
    audio Orbs

    Reply
  2. warren nolan wrote: February 28, 2013 6:35am

    Q’s small salmon boomballs

    Reply
  3. Pamela Mullins wrote: February 28, 2013 6:36am

    Sony Music Magic Ball

    Reply
  4. Miriam wrote: February 28, 2013 6:36am

    Sony mini round sound speakers

    Reply
  5. Jessica Belton wrote: February 28, 2013 7:00am

    Sony Sound Sphere!!

    Reply
  6. Kyle wrote: February 28, 2013 7:02am

    The BaWMs. If these are as explosive as they say these balls will be the bomb

    Reply
  7. Rob P wrote: February 28, 2013 7:03am

    sound spheres

    Reply
  8. Patrick Phillips wrote: February 28, 2013 7:06am

    Sony round round

    Reply
  9. Simon wrote: February 28, 2013 7:08am

    Playball?

    Reply
  10. Henrik A Hatlen wrote: February 28, 2013 7:09am

    Enjoy-a-ball!
    (Enjoyable, just not written the normal way)

    Reply
  11. Kevin Ryan wrote: February 28, 2013 7:24am

    Roundsound

    Reply
  12. Owen Davin wrote: February 28, 2013 7:30am

    Based on my first thoughts and your idea what about ‘BeMuSed’ and keeping some of your letters..?

    Reply
  13. Emmanuel wrote: February 28, 2013 7:35am

    Spheroplay audio ball (SAB)

    Reply
  14. David Reilly wrote: February 28, 2013 7:37am

    Sony Sound Bubbles….you can picture someone blowing these bubble shapes with gum!

    Reply
  15. Emmanuel wrote: February 28, 2013 7:40am

    Itspheres (sound like it’s fierce)

    Reply
  16. Paul Dennehy wrote: February 28, 2013 7:52am

    Sony Sphere

    Reply
  17. Tom Mullen wrote: February 28, 2013 7:59am

    Sony AtmoSherics

    Reply
  18. Tom Mullen wrote: February 28, 2013 7:59am

    Sony AtmoSpherics

    Reply
  19. Robert wrote: February 28, 2013 8:01am

    The all ball
    boom boom sphere
    s-pi(n)k-er (speaker)

    Reply
  20. Victor wrote: February 28, 2013 8:15am

    Sony Impossiball

    Reply
  21. Bridget Fullam Wright wrote: February 28, 2013 8:27am

    My pinkie sound

    Reply
  22. wang wrote: February 28, 2013 8:27am

    Sony Rukus Ball

    Reply
  23. Tatjana Smart wrote: February 28, 2013 8:29am

    If its Wireless so ( W- Soundball ). ;) W could also stand for Wee( tiny) :)

    Reply
  24. Ryan Holcroft wrote: February 28, 2013 8:31am

    Sound sphere(s)

    Reply
  25. Ryan Holcroft wrote: February 28, 2013 8:32am

    Sony sound sphere(s)

    Reply
  26. Wang wrote: February 28, 2013 8:37am

     Sony Rukus Ball

    Reply
  27. Ryan Holcroft wrote: February 28, 2013 8:38am

    You could call them Sony sound sphere’s
    And give each colour an individual name for example
    You could name the pink one “Funfair” or “Blossom”

    Reply
  28. Andrew G. wrote: February 28, 2013 8:39am

    Sonorbs

    Reply
  29. Wang wrote: February 28, 2013 8:39am

    Sony Rung

    Reply
  30. Enda McElduff wrote: February 28, 2013 8:45am

    Sony Auricle. The ear in Latin in addition to having the connotation of knowledge/wisdom etc Oracle, a homophone of auricle.

    Reply
  31. Lois wrote: February 28, 2013 8:47am

    HearBalls

    Reply
  32. Eric Espinosa wrote: February 28, 2013 8:52am

    Still say ORBIS

    Orbitally
    Round
    Bluetooth
    Instrument of
    Sound

    Can’t be beaten!

    Reply
  33. Deedrah Adkins wrote: February 28, 2013 8:54am

    Gameplay globe
    Circe harmony spheres
    “In the pink” speakers

    Reply
  34. Steven Hughes wrote: February 28, 2013 8:57am

    Sony Wave

    Reply
  35. Antoinette Thunder wrote: February 28, 2013 9:05am

    Sony BLUETOOTH BOOMBALLZ

    Reply
  36. Bjørn Einar Sundal wrote: February 28, 2013 9:08am

    Sony Queue Ball or Sony Q-Ball

    Reply
  37. levan bovell wrote: February 28, 2013 9:09am

    Sony sound ball becomes the Sony soll by mixing the words sound and ball together…. The soll of Sony….

    Reply
  38. Edog wrote: February 28, 2013 9:17am

    harmony globes

    Reply
  39. Kate Russell wrote: February 28, 2013 9:23am

    Blue Bites

    This is a play on Bluetooth.. and the name is kind of ironic because they are not blue! They are definitely bite-sized though :)

    Reply
  40. john O’Regan wrote: February 28, 2013 9:26am

    The Sony Egg

    Reply
  41. Kate Russell wrote: February 28, 2013 9:30am

    spHEAR

    Reply
  42. Gary Howley wrote: February 28, 2013 9:31am

    Sony(s) Blue-ball(s). I know there not blue but they have Bluetooth. Its also cheeky

    Reply
  43. matteo da ponte wrote: February 28, 2013 9:34am

    Sony Sound Globes
    Sony Global Speakers
    Sony Phonic-Globes
    Sony Round Sound
    Sony Sound Bounce

    Reply
  44. Mick wrote: February 28, 2013 9:35am

    Sony Sphaira
    “The infant Zeus was given a beautiful globe (The Sphaira) to play with, by the Apollonius of Rhodes”

    Reply
  45. Tony Cook wrote: February 28, 2013 9:37am

    “Immerse yourself” Introducing the Sony SoundPearl. The world is your oyster, make some waves.

    Reply
  46. Mark Hayden wrote: February 28, 2013 9:58am

    PIGLETS

    Reply
  47. Henrik wrote: February 28, 2013 9:59am

    - Circulus
    - Pila
    - Audioglobe Mobile

    Reply
  48. Patricia Al Marzouqi wrote: February 28, 2013 10:00am

    Sony Sound Spheres SSS

    Reply
  49. Patricia Al Marzouqi wrote: February 28, 2013 10:08am

    Sony Orb’s ……….absorb the Sony sound

    Reply
  50. Bjørnar Øyen wrote: February 28, 2013 10:09am

    The Sonyders, a Sonyder

    Reply

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