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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Chris wrote: February 28, 2013 2:51am

    Sony Orbital Audio Sphere
    Sony Orbit

    Reply
  2. Taulant Shamolli wrote: February 28, 2013 2:52am

    Sony Molekyl

    Reply
  3. Jared Ferrell wrote: February 28, 2013 2:52am

    Sony After-Life

    Reply
  4. Taulant Shamolli wrote: February 28, 2013 2:58am

    Sony Molekylistic

    Reply
  5. frank wrote: February 28, 2013 3:02am

    SonyBlueBalls

    Reply
  6. Martand Alexander wrote: February 28, 2013 3:08am

    (Pronounced ‘sonic’)

    Sonyc
    Sonyk

    I’d love a pair of Sonycs or Sonyks!!

    Reply
  7. Jared Ferrell wrote: February 28, 2013 3:09am

    Sony Racquet Balls
    Sony echo

    Reply
  8. Alecia wrote: February 28, 2013 3:09am

    Worbz

    Reply
  9. T.Z wrote: February 28, 2013 3:10am

    SONY Q BALL

    Reply
  10. Admir wrote: February 28, 2013 3:14am

    Sony sound a`round

    Reply
  11. Erik wrote: February 28, 2013 3:16am

    Sony Orb

    Slogan: “Have a ball!”

    Reply
  12. Kristian Sagmyr wrote: February 28, 2013 3:19am

    Sony Sphere.

    Sony Sphere Balls

    Sony Mini Globes

    Reply
  13. Charles Norton wrote: February 28, 2013 3:22am

    The Sony Berri

    Reply
  14. Charles Norton wrote: February 28, 2013 3:23am

    Sony SoundBytes

    Reply
  15. Patrick wrote: February 28, 2013 3:41am

    MOLe

    Mobile Orb Listening enhanced

    Pink-PE
    White-WE
    Black-BE

    Reply
  16. Tommy Hammer wrote: February 28, 2013 3:50am

    Sony SoundDotZ

    Reply
  17. Fredrik J. Ruud wrote: February 28, 2013 3:52am

    Sony Origo (These speakers are in the center of everything)

    Sony Stellar

    Sony Source

    Reply
  18. Stig wrote: February 28, 2013 3:52am

    Sony SphereWave

    Reply
  19. Christer Kaljord wrote: February 28, 2013 3:55am

    Orca Orbs.

    Reply
  20. Bender wrote: February 28, 2013 3:56am

    Is it a ball? Is it a speaker?
    It’s a Beaker :-)

    Reply
  21. T wrote: February 28, 2013 4:04am

    Beat Balls

    Reply
  22. Tim wrote: February 28, 2013 4:06am

    Sony Boom Balls

    Reply
  23. mats wrote: February 28, 2013 4:26am

    sony music marble(s)

    Reply
  24. Mike wrote: February 28, 2013 4:27am

    Flow-Mo

    Reply
  25. Kendall wrote: February 28, 2013 4:32am

    Sony Go Gos Sony Tagalongs Sony Orbit sounds Sony Berry Sounds

    Reply
  26. Kendall wrote: February 28, 2013 4:35am

    Sony Sound Rollers

    Reply
  27. Glenn Holstad wrote: February 28, 2013 4:55am

    Sony CS
    Sony Circle sound

    Reply
  28. John Wiley wrote: February 28, 2013 5:12am

    Audio Oculus

    Reply
  29. Mike Spikin wrote: February 28, 2013 5:15am

    Sony RoundSound

    Reply
  30. Michael Kerr wrote: February 28, 2013 5:17am

    Sony Sound Sphere

    Reply
  31. Robby wrote: February 28, 2013 5:24am

    Sony Booyah

    Reply
  32. Shahbaz Malik wrote: February 28, 2013 5:32am

    Speaker Balls

    Reply
  33. Jostein Simonsen wrote: February 28, 2013 5:33am

    Orb`ite

    Reply
  34. Andy Cui wrote: February 28, 2013 5:40am

    Humball

    Reply
  35. ARLENE wrote: February 28, 2013 5:47am

    How about “The Rounders”.

    Reply
  36. Marius Uri wrote: February 28, 2013 5:57am

    Sony O’sound

    Reply
  37. Maurizio wrote: February 28, 2013 6:06am

    SonySphere

    Reply
  38. Leonard wrote: February 28, 2013 6:06am

    Sony Sphere

    Reply
  39. Chris wrote: February 28, 2013 6:07am

    Try Sony’s new BALLS OUT! This round speaker is the best there is so the next time you party go BALLS OUT!!!

    Reply
  40. dean perth wrote: February 28, 2013 6:08am

    sonys wireless street beat

    Reply
  41. Frances Kinsella wrote: February 28, 2013 6:08am

    Sony Circular sound

    Reply
  42. keith byrne wrote: February 28, 2013 6:14am

    Soundiez

    Reply
  43. Maggie glynn wrote: February 28, 2013 6:14am

    Sony sphere

    Reply
  44. Linda wrote: February 28, 2013 6:15am

    SpHear

    Reply
  45. Bernard butler wrote: February 28, 2013 6:16am

    The beat ball that beats them all so let the music roll straight to ur soul…

    Reply
  46. Wayne Laird wrote: February 28, 2013 6:17am

    I think you should call them Sound Spheres or Audio Planets

    Reply
  47. Thanos Kalogeropoulos wrote: February 28, 2013 6:20am

    Why didn’t my previous comment show up >:[
    Anyway, I suggest:
    1) Sony AtmoSphere
    2) Sony Soundball
    3) Sony Beatball

    Reply
  48. John Beatty wrote: February 28, 2013 6:21am

    Sony MolyOrbs

    Reply
  49. frankie curley lee wrote: February 28, 2013 6:26am

    Sony Sound Poppers

    Reply
  50. Sinead Daly wrote: February 28, 2013 6:28am

    Wiboomball – Great sound,no strings!

    Reply

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