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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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Add Comment

  1. Louis Trujillo wrote: February 27, 2013 10:38pm

    I got it! The Sony – Walkpet.

    Reply
  2. Arild H wrote: February 27, 2013 10:38pm

    Small as a pea, round as a ball.

    Peaball

    Reply
  3. Alex Vasquez wrote: February 27, 2013 10:42pm

    Sony Orbos
    Sony Revolv
    Sony Spherio
    Sony Spheros

    Reply
  4. adan trevino wrote: February 27, 2013 10:43pm

    Sony Surge

    Reply
  5. Laura Wolf wrote: February 27, 2013 10:47pm

    Sound Sphere
    Sonic Sphere
    Music Globe
    Portable sound sphere
    Round Sound

    Reply
  6. Terri wrote: February 27, 2013 10:52pm

    Everybody Loves the Sound of the “Sony Tribble”

    Reply
  7. gre harper wrote: February 27, 2013 10:56pm

    Tatoob

    Tatube

    Reply
  8. David Ziman wrote: February 27, 2013 10:56pm

    The Conch

    Reply
  9. Ram Mohan wrote: February 27, 2013 10:57pm

    Sony Seeker

    Reply
  10. greg harper wrote: February 27, 2013 11:01pm

    knockers

    knockerz

    Reply
  11. Roger wrote: February 27, 2013 11:13pm

    Sony BluSphere

    Reply
  12. Roger wrote: February 27, 2013 11:14pm

    Sony MiniSphere

    Reply
  13. greg harper wrote: February 27, 2013 11:14pm

    cyb-orb

    Reply
  14. Raymond wrote: February 27, 2013 11:15pm

    Sony SpHear (like sphere)

    Reply
    1. Raymond wrote: February 27, 2013 11:39pm

      Never mind SpHear, didnt read earlier comments.
      Sony What’s (wordplay on watt’s)
      Sony SoundAround
      Sony SpHee
      Sony Hear’ts (wordplay on herz)

      Reply
  15. Bjørn Kristoffer Kjelsrud wrote: February 27, 2013 11:23pm

    Sony SoundSphere

    Reply
  16. rune Wiig wrote: February 27, 2013 11:26pm

    Sonywaves

    Reply
  17. greg harper wrote: February 27, 2013 11:30pm

    Bair-rings

    Reply
  18. Daniel Mjelde wrote: February 27, 2013 11:33pm

    You already named it, though.
    Sony SRS (Seriously Round Speaker)
    “Super SRS about sound”.
    For old Sony people who don’t get it: http://www.urbandictionary.com/define.php?term=srs

    Reply
  19. Harvey wrote: February 27, 2013 11:44pm

    Sony Pump

    Reply
  20. Øyvind wrote: February 27, 2013 11:53pm

    Sony Orb

    Reply
  21. greg harper wrote: February 27, 2013 11:55pm

    O-man

    Reply
  22. Thomas wrote: February 28, 2013 12:13am

    Sony Music Sphere
    Bluetooth Wireless Mobile Music Sphere
    BWM Music Sphere
    Sony Sound Sphere
    Mobile Music Sphere
    Sony Mobile Sound Sphere

    Reply
  23. Fanny wrote: February 28, 2013 12:21am

    Bouncing Beat Balls

    :-)

    Reply
  24. Andre Walle wrote: February 28, 2013 12:21am

    Sony Sound Spheres

    Reply
  25. Thomas Eide wrote: February 28, 2013 12:45am

    Sony Soundo-Sphere?
    Sony Sound-Sphere

    Reply
  26. Rory Stewart wrote: February 28, 2013 12:47am

    Bob.

    Reply
  27. Srinivas Kamath wrote: February 28, 2013 12:48am

    Sony has just released the brand new ‘ Aero sound ‘

    Aerosound is my name for this product, but you can also call it aeroblaster.

    Reply
  28. Stian Olsen wrote: February 28, 2013 1:00am

    The new Sony Audio Bubble

    Reply
  29. Carlos Guerra wrote: February 28, 2013 1:06am

    Sony Soundsphere.

    Reply
  30. Lars wrote: February 28, 2013 1:07am

    Sony Soundsphere or Sony Audiosphere

    Reply
  31. Rune wrote: February 28, 2013 1:09am

    It’s a no brainer!
    Sony BT HiFi Spheres

    Reply
  32. Utsav wrote: February 28, 2013 1:15am

    Perhaps, it could be named as:

    ” Roundeker”

    Reply
  33. Tor Espen wrote: February 28, 2013 1:19am

    Sony Sphere
    Sonic Sphere
    Music Sphere
    Touch Sphere
    Xperia Sphere
    Easy touch ball/Sphere/sound/
    Xperia easy touch
    Sony glomeris (latin, ball shaped object)
    Xperia Anima (Anima lat. air(element),breathing,life,soul,spirit,vital principle,wind,breeze

    Reply
  34. Leart wrote: February 28, 2013 1:23am

    Sony Dominus

    Reply
  35. Maria Carmen “Marc” Munchua-Locsin wrote: February 28, 2013 1:26am

    wave bubble
    sonic mobius
    planet sony
    music mobius
    ultra sound

    Reply
  36. Maria bakela wrote: February 28, 2013 1:27am

    cycledelic
    phonosphere
    phonoglobe
    ihospere (iho means sound in Greek)
    phonoball

    Reply
  37. Knut Christoffersen wrote: February 28, 2013 1:27am

    Sony O

    Reply
  38. Sherab Dorje Andreassen wrote: February 28, 2013 1:28am

    Sony Korlo

    “Korlo” means round in Tibetan also used in “Mandala”,Tibetan buddhist World Wheel or to “go round”!

    Reply
  39. James Luxton wrote: February 28, 2013 1:29am

    Sony – Sound Podz
    Xa
    Sony – Boom Podz
    Sony – Mini Booms
    Sony – Audio Orb(s/z)
    Sony – Pod (s/z)xa
    Sony – Audio Atom (s/z)
    Sony – Sound Atom (s/z)

    Reply
  40. Hyquan Butcher wrote: February 28, 2013 1:32am

    Sony SoundCore

    Sony SoundOrb

    Sony SoundPellet

    Sony SoundSphere

    Sony SoundCrux

    Sony Core

    Sony Orb

    Sony Sphere

    Sony Pellet

    Sony crux

    Reply
  41. Hyquan Butcher wrote: February 28, 2013 1:36am

    Sony SoundAtom

    Sony Atom

    Reply
  42. Peder Naalsund wrote: February 28, 2013 1:45am

    Sony ShareSphere

    Reply
  43. Christian wrote: February 28, 2013 1:48am

    Simple and evident, this are SOUNDBALLS

    Reply
  44. Sander Elde wrote: February 28, 2013 2:06am

    Sony Ensõ (Ensõ meaning circle in japanese)

    or

    Sony Balloons

    Reply
  45. Jason Vainer wrote: February 28, 2013 2:13am

    You can call it The Sony Orb

    Reply
  46. Jason Vainer wrote: February 28, 2013 2:15am

    Sony sphere

    Reply
  47. Håkon krøvel pedersen wrote: February 28, 2013 2:29am

    Sony Sound-Orb

    Reply
  48. Morten Kulseng wrote: February 28, 2013 2:49am

    BlueBubble – BB

    Reply
  49. Chris wrote: February 28, 2013 2:49am

    Sony X-Sphere
    Sony Xperia Sphere
    Sony Audio Sphere

    Reply
  50. Jared Ferrell wrote: February 28, 2013 2:50am

    Sony EGGROLL
    Sony L1F3 (2013)
    Sony S!DEWALK
    Sony MooN
    Sony Sonar

    Reply

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