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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. E.L wrote: February 27, 2013 6:19pm

    Yorbalz ( = Your Orb Balls )
    Cuz they’re all YOURS, Baby!

    ORBlitz (just kinda fun to say)

    ORBliss (pure listening bliss)

    Oido (Spanish for ear/hearing)(also fun to say)

    Reply
  2. Justin Reuther wrote: February 27, 2013 6:27pm

    Sony Sorbs

    Reply
  3. Justin Reuther wrote: February 27, 2013 6:28pm

    Sony Xsphere

    Reply
  4. Isaac Catlow wrote: February 27, 2013 6:31pm

    1. Bass Ball

    2. Sound Sphere

    Reply
  5. Justin Reuther wrote: February 27, 2013 6:31pm

    Sony σφαῖρα

    Reply
  6. Justin Reuther wrote: February 27, 2013 6:32pm

    Sony Sphaira

    Reply
  7. Justin Reuther wrote: February 27, 2013 6:33pm

    Sony Celestial Sphere

    Reply
  8. Justin Reuther wrote: February 27, 2013 6:34pm

    Sony UFO

    Reply
  9. MP wrote: February 27, 2013 6:49pm

    “orbeats” or “orbeatz”

    Reply
  10. ice wrote: February 27, 2013 7:09pm

    Sony Pearl®

    Pearl comes with different colors!

    Eye catching, sounds amazing!

    Reply
  11. Clayton W. wrote: February 27, 2013 7:16pm

    Rol Bol

    Reply
  12. Xavier wrote: February 27, 2013 7:31pm

    Sony Dysons- a world of sound all around
    Paca-Paca
    Point Singularitys
    Marble
    Marvel
    Speaker Zero
    HotSpot
    FreeForms
    SonicBoom
    PlayerBead
    Tsunami
    Free Spirit
    Soul
    GoodVibe/Vibe
    Sonar
    Access

    Reply
  13. David Levene wrote: February 27, 2013 7:33pm

    The new “Sony Boom: Wild (Pink, Black, or White depending on the color you choose)”

    Reply
  14. Dan Vacca wrote: February 27, 2013 7:40pm

    Sony Boom Ball
    Sony Go-Globe
    Sony Orbil

    Reply
  15. Robin wrote: February 27, 2013 7:48pm

    Gyre

    Reply
  16. Ian B. wrote: February 27, 2013 7:58pm

    Boomball, Boomsphere

    Reply
  17. Tom Jakobsen wrote: February 27, 2013 8:05pm

    Sony Sound Globe’s (SSG)

    Reply
  18. Ian B. wrote: February 27, 2013 8:05pm

    Orbio, SonoSphere, Orb sonic

    Reply
  19. Jatinder Sharma wrote: February 27, 2013 8:07pm

    Sony UFO – Pure Sound

    Reply
  20. Leo wrote: February 27, 2013 8:14pm

    Sony SoundSphere or SonndBall

    Reply
  21. candace collins wrote: February 27, 2013 8:24pm

    Sony Rollin’

    Reply
  22. Pranav Kodali wrote: February 27, 2013 8:27pm

    Sony blaster spherz

    Reply
  23. @ude wrote: February 27, 2013 8:48pm

    Buble

    Reply
  24. AJ wrote: February 27, 2013 8:48pm

    S.ORB (Sony Orb)

    Reply
  25. Christian Andresen wrote: February 27, 2013 8:51pm

    Sound Arounds

    Reply
  26. Roy André Tungland-Knudsen wrote: February 27, 2013 9:03pm

    Sone Spoke

    Reply
  27. Roy André Tungland-Knudsen wrote: February 27, 2013 9:04pm

    Sony Spoke*

    Reply
  28. Willy wrote: February 27, 2013 9:09pm

    Super S-Ball

    Reply
  29. Mr.Riggins wrote: February 27, 2013 9:10pm

    Sony Sound Orb
    Sony Audio Sphere

    Reply
  30. Mr.Riggins wrote: February 27, 2013 9:11pm

    Sony Sound Sphere
    Sony Audio Orb

    Reply
  31. Tony Cook wrote: February 27, 2013 9:13pm

    Maubles – mobile ( they’re wireless, small)+ audio ball, could do special edition swirled colors.

    Deciballs – twist on decibels

    Airballs – Wireless + sound travels through air, and they are shaped like a ball…

    Sonorbs – sonic orbs, sony orbs

    Reply
  32. Greg Harper wrote: February 27, 2013 9:18pm

    Sony Glo-ball
    Sony Go-ball

    Reply
  33. Josh Shadow wrote: February 27, 2013 9:34pm

    Sony PocketSphere – The only balls you should play with in public

    Reply
  34. David Kawai wrote: February 27, 2013 9:41pm

    Here’s my list:
    -Sony Portaballs (like portable)
    -Sony Lync (link and sync together)
    -Sony Roundwaves (like soundwaves)

    I could probably shoot out more if needed but this is what I shot out of the top of my head.

    Reply
  35. Louis Trujillo wrote: February 27, 2013 9:45pm

    SONY – BOOM BUD

    Reply
  36. greg harper wrote: February 27, 2013 9:48pm

    tumbler

    rumbler

    Reply
  37. Louis Trujillo wrote: February 27, 2013 9:49pm

    SONY – BLAST SPHERE

    Reply
  38. Greg Harper wrote: February 27, 2013 9:53pm

    Go-Nad

    always have your balls with you

    Never Leave Home Without yours

    Reply
  39. Brumle Blichfeldt wrote: February 27, 2013 10:01pm

    Play

    These are speakers…
    And if someone gives you a ball, you want to Play with it

    Reply
  40. greg harper wrote: February 27, 2013 10:03pm

    Sony Hard-Core

    Sony Soft-core

    Reply
  41. Louis Trujillo wrote: February 27, 2013 10:06pm

    SONY- NOISE BALL

    Reply
  42. greg harper wrote: February 27, 2013 10:06pm

    Egg-Roles

    Reply
  43. Liace wrote: February 27, 2013 10:07pm

    The Sony Smart Touch Bubble

    Reply
    1. Liace wrote: February 27, 2013 10:12pm

      No The Sony Smart Bubble

      Reply
  44. greg harper wrote: February 27, 2013 10:08pm

    egg-roller

    egg-roll

    Reply
  45. Louis Trujillo wrote: February 27, 2013 10:11pm

    Sony – Sound-a-bout

    Reply
  46. Rory Stewart wrote: February 27, 2013 10:28pm

    The Singing Stars

    Reply
  47. Shirish Katke wrote: February 27, 2013 10:28pm

    AUREOLA!

    Reply
  48. Jade McKinnon wrote: February 27, 2013 10:30pm

    Sony RoundSound

    A play on surround sound and it’s sphere shape :)

    Reply
  49. Rory Stewart wrote: February 27, 2013 10:30pm

    The Howler Monkey

    Reply
  50. Rich Krusinski wrote: February 27, 2013 10:33pm

    Bass Drop

    Reply

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