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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Glenn Barres, Jr wrote: February 26, 2013 12:33pm

    Sony M.A.S.S. (Mobile Audio Satellite Sytem)
    Sony Satellite
    Sony Pulsar
    Sony Orbit
    Sony Sidekick
    Sony BOOM Balls
    Sony Gremlin

    Reply
  2. Wesley Rizal wrote: February 26, 2013 12:33pm

    Sony Bounce
    Sony Echo
    Sony AudiBall
    Sony SoundPocket
    Sony SoundBubble

    Reply
  3. Jose Carlos wrote: February 26, 2013 12:33pm

    Sony BubbleBass™
    Sony BubbleSound™
    Sony Bubble™

    Reply
  4. lace wrote: February 26, 2013 12:34pm

    sony audi-X

    Reply
  5. jesse wrote: February 26, 2013 12:34pm

    Sony sound eggs

    Reply
  6. Marci wrote: February 26, 2013 12:35pm

    Round-A-Bout

    Reply
  7. Rich wrote: February 26, 2013 12:35pm

    Chromasound Spheres
    Color Your Sound!

    Reply
  8. Jennifer wrote: February 26, 2013 12:35pm

    Sony BubbleGum Ballz

    Reply
  9. John Hallark wrote: February 26, 2013 12:36pm

    “Sony: Elektro Orb”
    “Sony: Elektro Pod”

    Since I think electromagnetic waves are used for wireless transmission. >_>

    Or just “Sony Elektro”

    If I win, can I get a job thinkin’ up names for Sony? :D

    Reply
  10. jesse wrote: February 26, 2013 12:36pm

    Sony sound Bytes

    Reply
  11. Larry Maybin wrote: February 26, 2013 12:36pm

    Sony Cotton Candy Speaker Balls

    Reply
  12. Alexandro wrote: February 26, 2013 12:36pm

    Sony’s Sound Gem

    Reply
  13. Daniel wrote: February 26, 2013 12:37pm

    Sound Sphere

    Reply
  14. Dylan wrote: February 26, 2013 12:38pm

    ‘Sphere’ ‘Sony: Orb’ ‘Sphere-o-boom’
    ‘Globewalker’

    Reply
  15. Jewell wrote: February 26, 2013 12:38pm

    SurROUND Sound

    Reply
  16. Jon Wright wrote: February 26, 2013 12:38pm

    The Sony “Kiss”

    Reply
  17. Michael wrote: February 26, 2013 12:39pm

    The “Sony Impulse”

    Reply
  18. John wrote: February 26, 2013 12:40pm

    The Egg

    Reply
  19. Abas wrote: February 26, 2013 12:40pm

    Sony Audio Sphere.
    Sony levitation.
    Sony Music Globe.

    Reply
  20. Greg wrote: February 26, 2013 12:41pm

    BallStation

    Reply
  21. matthew wrote: February 26, 2013 12:41pm

    Sound spere

    Reply
  22. Marci wrote: February 26, 2013 12:42pm

    Vibrant Vibes

    Reply
  23. Billy wrote: February 26, 2013 12:42pm

    The Sony Sound Sphere?

    Reply
  24. matthew wrote: February 26, 2013 12:42pm

    sound orb

    Reply
  25. paul varela wrote: February 26, 2013 12:43pm

    Pluto’s. it’s a sony pluto. Equator. Vortex. im sure y’all have some great ideas.

    Reply
  26. Billy wrote: February 26, 2013 12:43pm

    The Sony SoundSphere.

    Reply
  27. david harlan wrote: February 26, 2013 12:44pm

    name them the R2 D2′S they look like mini star wars theme!!!!!

    Reply
  28. richard boyer wrote: February 26, 2013 12:44pm

    in the legacy of the walkman the sony kickman

    Reply
  29. Tone Golson wrote: February 26, 2013 12:45pm

    round sounds!

    Reply
  30. paul varela wrote: February 26, 2013 12:45pm

    Sony Spin

    Reply
  31. Dalton Hillyer wrote: February 26, 2013 12:46pm

    sony rollman instead of walkman since its a ball and balls roll

    Reply
  32. Taiei wrote: February 26, 2013 12:46pm

    モモ団子

    Reply
  33. Theresa Wagner wrote: February 26, 2013 12:46pm

    Sony.Believaballs

    Reply
  34. franco wrote: February 26, 2013 12:47pm

    Sony Round

    Reply
  35. Teresa Brady wrote: February 26, 2013 12:47pm

    Sony’s “Revorballs” as in “rev” for reverberation (as in sound). “Orb” as in round and “balls ” well…that speaks for itself.

    Reply
  36. Sue wrote: February 26, 2013 12:49pm

    Sony Round Sound

    Reply
  37. Mike wrote: February 26, 2013 12:49pm

    Sony Orbit

    Reply
  38. Brian B. wrote: February 26, 2013 12:50pm

    Sony Wiry – small but powerful – playful since wireless.
    Sony Oracle
    Sony Io – reference to Jupiter’s moon, and also power

    Reply
  39. Jonathan wrote: February 26, 2013 12:52pm

    Sony Portable Audio Spheres

    Reply
  40. rod718 wrote: February 26, 2013 12:52pm

    peek a boos…or have you heard balls..i want a check..thank you.

    Reply
  41. Jacob wrote: February 26, 2013 12:54pm

    Sony Sound Sphere

    Reply
  42. Cathy F wrote: February 26, 2013 12:54pm

    Sony SoundPods

    Reply
  43. aaron whorten wrote: February 26, 2013 12:54pm

    Sony Magic

    Reply
  44. Matthew wrote: February 26, 2013 12:55pm

    Sony sonic sphere

    Reply
  45. Garrett wrote: February 26, 2013 12:55pm

    Sony Sonic

    Reply
  46. Gurdeep Singh wrote: February 26, 2013 12:56pm

    The Orbit or Magic-Sphere

    Reply
  47. Rene Pedroso wrote: February 26, 2013 12:56pm

    Sir Round Sound
    Throw Balls
    Tap & Throw

    Reply
  48. Richard wrote: February 26, 2013 12:56pm

    The Sony auricles (or-ih-kul) Sound travel has never been this good

    Reply
  49. Nancy B wrote: February 26, 2013 12:57pm

    Sony Auraleos

    Reply
  50. M.G. wrote: February 26, 2013 12:57pm

    Sony MAB (for mobile audio speakers)speakers
    Sony Speakerballs
    Sony SpeakerGlobes or Sony Globes
    Sony BubbleSpeakers or Sony Bubbles

    Reply

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