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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Todd wrote: February 27, 2013 3:35pm

    Ka-BLOOM!
    Pet Rock

    Reply
  2. Greg Harper wrote: February 27, 2013 3:39pm

    izap
    izapper
    izip
    izipper
    Sony Lightning Ball

    Reply
    1. Dean Newberry wrote: March 2, 2013 10:30am

      What? You don’t like iBalls?

      Reply
  3. Ellen ZIarko wrote: February 27, 2013 3:41pm

    Sony Noys Eggcoustics

    Reply
  4. Shauna Banta wrote: February 27, 2013 3:42pm

    Sony Node
    Sony Pods
    Sony Podio
    Sony Burst
    Sony Odd

    Reply
  5. Daveen Jay wrote: February 27, 2013 3:44pm

    Orb
    Orbus
    Sphere
    Bold

    Reply
  6. Greg Harper wrote: February 27, 2013 3:45pm

    ipulse or
    sony pulse

    Reply
  7. Greg Harper wrote: February 27, 2013 3:46pm

    Sony Throb
    ithrob

    Reply
  8. Carlos wrote: February 27, 2013 3:48pm

    Sony Spheaker
    Sony Blast
    Sony Accust

    Reply
  9. Greg Harper wrote: February 27, 2013 3:49pm

    Sony Pounder

    Reply
  10. Jordan Gauger wrote: February 27, 2013 3:53pm

    Sony Symphony
    “Your own wireless symphony”

    Reply
  11. Greg Harper wrote: February 27, 2013 3:54pm

    ipound

    Reply
  12. bertel roth wrote: February 27, 2013 3:57pm

    Sony WIMS (Wireless Mobile Speakers)

    Reply
  13. Greg Harper wrote: February 27, 2013 4:01pm

    Sony iGoRound
    GoRound

    Reply
  14. Tim wrote: February 27, 2013 4:04pm

    Sony 360 Mini (Max, Micro for other sizes)
    Sony Pom Mini
    Sony Rover Mini

    Reply
  15. Pete Cleaver wrote: February 27, 2013 4:04pm

    zoomball

    Reply
  16. Elaine wrote: February 27, 2013 4:06pm

    A-Bytes

    Reply
  17. S. P. wrote: February 27, 2013 4:10pm

    What, no blue?

    Sony Blue Ballz

    Reply
    1. Dean Newberry wrote: March 2, 2013 10:28am

      How about blues balls?

      Reply
  18. Akleema Jhagru wrote: February 27, 2013 4:11pm

    Sony Bassballs

    Reply
  19. Pete Cleaver wrote: February 27, 2013 4:16pm

    zooNdbAll

    Reply
  20. Daryl wrote: February 27, 2013 4:21pm

    Sony’s new Tuneball.

    Reply
  21. Armando Garcia wrote: February 27, 2013 4:22pm

    Sony orbis

    Reply
  22. David Rogers wrote: February 27, 2013 4:26pm

    Sony Spheakers

    Reply
  23. Vaughan wrote: February 27, 2013 4:38pm

    Sony Sound Hatch

    Reply
  24. Greg Harper wrote: February 27, 2013 4:42pm

    Port-a-Ball

    Reply
  25. Greg Harper wrote: February 27, 2013 4:45pm

    Sony Mo-Ball

    Reply
  26. kevin wrote: February 27, 2013 4:46pm

    probably can’t use iBall, so, the earphorb.

    Reply
  27. Giovonni wrote: February 27, 2013 4:54pm

    Ball jam

    Reply
  28. Niklas wrote: February 27, 2013 4:55pm

    Sony Sound Bubble

    Reply
  29. Joseph Demetrio wrote: February 27, 2013 4:57pm

    Sony SoundEgg

    Reply
  30. Greg Harper wrote: February 27, 2013 4:58pm

    Jammerz

    Reply
  31. Axel wrote: February 27, 2013 4:58pm

    Audi-Balls

    Reply
  32. Greg Harper wrote: February 27, 2013 5:03pm

    Ballunz

    Reply
  33. Tim Ryscamp wrote: February 27, 2013 5:12pm

    The rolly polly

    Reply
  34. Greg Harper wrote: February 27, 2013 5:13pm

    Sony Dotz

    Sony Dots

    Reply
  35. Tim Ryscamp wrote: February 27, 2013 5:13pm

    Sound negg

    Reply
  36. Geir ove schumacher s wrote: February 27, 2013 5:15pm

    SONY MARBLE

    Reply
  37. José wrote: February 27, 2013 5:16pm

    Rumble
    Freeboom
    Boomdrop
    Qiu
    Caster
    Playbell
    Streampack
    IO
    Zero
    Moveboom
    Q-boom
    Queue
    Revo
    Center
    Centro
    Apollo
    Nimbus
    Sense
    Wave
    Sone
    Doppler
    Medium
    Saturn
    Kronos

    Reply
  38. Dan wrote: February 27, 2013 5:18pm

    Sony Sound Sphere
    [Digital Portable Wireless Speaker System]

    Sound Sphere is a Cool core product name.
    Sub entries about Bluetooth,
    portability, miniature size, etc. can be
    presented to curious customers after
    grabbing their interest with a cool
    simple name: Sony’s [Sound Sphere].

    Reply
  39. Eric Storrer wrote: February 27, 2013 5:20pm

    S-Phere

    (Sony Sphere)

    Reply
  40. Greg Harper wrote: February 27, 2013 5:24pm

    Sony Bumper
    Sony Bumperz

    Reply
  41. Branding Bull wrote: February 27, 2013 5:25pm

    Sphears (spherical ears).

    Reply
  42. Herman Dieset wrote: February 27, 2013 5:25pm

    The sphaera (latin)
    Freedom ball
    Roller (like a rolling Stone?)
    Sony sfaría (Greek)

    Reply
  43. Sam Langer wrote: February 27, 2013 5:33pm

    Sony(Sound)Spheres

    Reply
  44. AJfixit wrote: February 27, 2013 5:37pm

    Wireless Jam Ball

    Reply
    1. Dean Newberry wrote: March 2, 2013 10:34am

      Reminds me of Jambo, Swahili for hello, peace.
      How about JambO’s
      Has other musical connotations too.

      Reply
  45. Philip wrote: February 27, 2013 5:40pm

    Sony Rebel, “Unchain your music”
    Ps- add one with flames!

    Reply
  46. Addy wrote: February 27, 2013 5:41pm

    Sony Sonix
    Sony Rhythmix

    Reply
  47. mansour alrashed wrote: February 27, 2013 5:49pm

    AUDIO ONE

    Reply
  48. Pascal wrote: February 27, 2013 5:55pm

    Sony Echo

    Reply
  49. Nicholas wrote: February 27, 2013 5:59pm

    How about the sound bytes

    Reply
  50. Nicholas wrote: February 27, 2013 6:01pm

    Or how about the sonic booms

    Reply

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