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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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Add Comment

  1. Skip wrote: February 27, 2013 2:13pm

    Blasteroid by Sony

    Reply
  2. Skip wrote: February 27, 2013 2:15pm

    “BLASThemy” (Hold Them Sacred)

    Reply
  3. Adam wrote: February 27, 2013 2:15pm

    Xperia_GO

    Reply
  4. jay wrote: February 27, 2013 2:17pm

    Sony Bounce
    Sony Balls
    Sony Sound Spheres
    Pink Balls of SOUND!

    Reply
  5. greg harper wrote: February 27, 2013 2:22pm

    idrop

    Reply
  6. Debbie Fenton wrote: February 27, 2013 2:24pm

    Sony Sound Bouncers
    Sony Amp Blasters
    Sony Wobble Waves

    Reply
  7. Kevin Markussen wrote: February 27, 2013 2:24pm

    Pink Swalls!

    Reply
  8. Karin wrote: February 27, 2013 2:25pm

    I sugest Wah-Balls. I am resubmitting this because my earlier submission did not show up. Wah Balls Wah Ball but they don’t fall down…??? It’s a 1970′s slogan, which will pull out today’s Parents. Wah-Wah is the recognized sound of a trumpet.

    Reply
  9. kevin conway wrote: February 27, 2013 2:28pm

    Wiffle Ball, Wiffle for wireless ball for ball

    Reply
  10. Marc Owens wrote: February 27, 2013 2:29pm

    Sony XBT1 Sound Flex

    Reply
  11. cyang00 wrote: February 27, 2013 2:29pm

    Sony Sonar

    Reply
  12. Debbie Fenton wrote: February 27, 2013 2:30pm

    The Sony Dino Egg
    Sony Palm Speakers
    Tiny Tech

    Reply
  13. Masrur Ahmed wrote: February 27, 2013 2:31pm

    1. Sony Sphere or Sonosphere
    2. Boomball or Boom Dot
    3. Neutron pro
    4. SonicVib
    5. Sony Orb or Orb Sphere
    6.If you think I’m too creative…how bout just Sony Ball
    7. Deep Vortex Pro
    8. Sony PI (3.l4= a circle)or ad like 3D at the end of it

    Thanks for listening and i don’t mind if you use my ideas…
    if you do end up calling it the SONY BAll
    ill make sure to buy it!

    Reply
  14. Trish Jacobs wrote: February 27, 2013 2:33pm

    Sony Rockpod
    Sony Rockball
    Sony Rockman
    Sony Podman
    Sony Boompod

    Reply
  15. Randall Chung wrote: February 27, 2013 2:33pm

    How about Round Sound.

    Reply
  16. Randall Chung wrote: February 27, 2013 2:34pm

    Sorry Debbie. I didn’t notice your submission.

    Reply
  17. Magnus Hansen wrote: February 27, 2013 2:36pm

    Thunderball
    Audio dome

    Reply
  18. Josue Moran wrote: February 27, 2013 2:38pm

    What about keeping it simple like the way apple named their iPhone.

    NAME IT “THE BALL” or simply “MUSIC BALL”

    Reply
  19. Falgoon Patel wrote: February 27, 2013 2:39pm

    MoBall (Capturing the fact that its a ball and small enough to keep 1 in each pocket. Also incorporating the MObile/portablity aspect of it)

    and

    MoBall X (For the future flagship line of MObile portable Ball looking speakers)

    Both of which fit in perfectly when you take into consideration that they will be competing about a rectangular box looking speaker that you can jam out on called a JamBox. As well as an elongated rounded pill looking speaker called the Pill by Dr. Dre.

    Which also opens up the door to name future larger sounddocks, MoBox and MoBox X.

    Reply
  20. Sarah wrote: February 27, 2013 2:41pm

    Aural Orbit
    Transistorb
    Palm d’Orb
    Sony Spheaker

    Reply
  21. Gren Frank wrote: February 27, 2013 2:43pm

    Sony Scooters

    Reply
  22. John G wrote: February 27, 2013 2:48pm

    Sony Pi

    Reply
  23. Amber Vogel wrote: February 27, 2013 2:49pm

    Circumvention’s

    Reply
  24. Sherry Simons wrote: February 27, 2013 2:50pm

    Earth Beats

    Reply
  25. Ismail Nabeel wrote: February 27, 2013 2:51pm

    Sony Audio Helmets
    Sony Sonic Helmets
    HiFi Acoustic Helmets
    Sonic Space balls
    Sony Space Helmets
    Sonic Space Helmets

    Reply
  26. Andrew wrote: February 27, 2013 2:52pm

    Sony Orbis (if a series Orbis 1 2 3)
    Sony Orbman
    Sony Orba
    Sony Musisphere

    Reply
  27. Kirsten wrote: February 27, 2013 2:54pm

    Scorb – a play on score (a great find) and orb (the, uh, shape?)
    mo’ball – a play on mobile, and that it’s more than a ball
    Saxy
    Chirp, chirper
    Play Mate
    Palm Player
    Sony Sonorous
    The Sony CLS2000 – a name I gave to a product in marketing 101 (yep, it got an “A”)

    Reply
  28. Peter wrote: February 27, 2013 2:57pm

    Sonycorbs
    Sonycurbs

    Reply
  29. Mike Walters wrote: February 27, 2013 3:02pm

    Nuts

    Reply
  30. Peter Sawyer wrote: February 27, 2013 3:03pm

    Since they are balls and produce audio…

    AudBalls

    Reply
  31. Roberto Figueroa wrote: February 27, 2013 3:04pm

    S-Ball

    S-Ball or SBall or S-sphere. is a great name because s stands for speakers,sleek,super portable,and sound
    Ball just stands for ball the shape of it or sphere it’s the same

    Reply
  32. Israel Gonzales wrote: February 27, 2013 3:09pm

    The Sony Sound Globe (SSG)

    The Sony Globe 360x

    The Sony WAVE or the The Sony 360~Wave
    (Wireless Audio Voice Emissions)
    - Allows people to play music and use hands-free speakerphone

    Reply
  33. Nick Belluccia wrote: February 27, 2013 3:11pm

    Sony Pearl

    Reply
  34. Omar Kassam wrote: February 27, 2013 3:15pm

    Sony Orbz
    Sony Marble
    Sony Planet
    Sony Harmony
    Sony Bold

    Reply
  35. Emiliano wrote: February 27, 2013 3:15pm

    hi there mr. Molyneux, look at the shape and you have the name

    Sony Square

    what else it could be

    Reply
  36. MichelleL wrote: February 27, 2013 3:17pm

    Sony Sphere
    Sony Sur-round Sound
    Sony Globe Blasters
    Sony Ball Beats
    Sony Ball Blaster
    Sony Beat Balls
    Sony JoyGlobe
    Sony’s Sensory Overglobe
    Sony’s Groovin’Globe

    Reply
  37. Kyle wrote: February 27, 2013 3:17pm

    Sony Orbit Wave
    CircaSound
    Sphere Boom
    EXploBeam

    Reply
  38. Kaz Jones wrote: February 27, 2013 3:18pm

    Knip

    Reply
  39. Anson Panz wrote: February 27, 2013 3:19pm

    How about Left and Right? It works for me.

    Reply
  40. Dawn wrote: February 27, 2013 3:20pm

    (Reposted, with more)
    I like Sony Bounce, and you could also go with Zodiac (or even Xodiac) remembering Zodiac means a circle, but I think it would be brave and awesome to name them after an inventor or scientist. Drops works, too (drop a beat)but both “drops” and “bounce” might make people think they are for throwing. Freeman Dyson would be an obvious one, but d’oh, vacuum cleaners. Likewise the Picards (bathysphere, balloon), but d’oh, Simpsons.

    So, yeah, The Sony Bucky (or Bucki, or even the Fuller) or, to indicate how revolutionary it is, how about Edison, or how about the Marconi…or more literally, the Haartsen.

    Might be too brave to go outside the American comfort zone, but Sputnik works, too, because of the resemblance, and what they do…and because they scare the competition. (Explorer I works, as does Ōsumi, the first American and Japanese Satellites, respectively)

    If we’re just obsessed with one-word not-named after people (and teaching people science:)
    The Atom, the Quark, the Proton, Neutron, Electron, The Particle (Because it’s a center, also round)

    Magellan, Elcano, Pythagoras, Plato (because the planet is round)

    Sony Planet, Satellite, even the Sony Pluto (it’s too small to be a planet, but it’s important to us!)Luna, The Europa, Io or Titan and also Tsuki. These get spacy, and can inspire.

    Lance Armstrong did in the Armstrong, but Tranquility, The Eagle, Apollo, all go Lunar, and if you just wanted to name it after sheer astronomical awesomeness, You could call it the Sony Ride…after Sally Ride.

    You want to go life sciences instead?
    How about the HeLa? HeLa cells lie at the foundation of most cell culture today. (You’ve also got The Cell, The Nucleus, The Micelle (the sphere shape a bilayer forms, partially responsible for the existence of life), The Spore, the Puffball, the Plasmid, etc.

    Last, but not least you’re got the humble geode.

    Reply
  41. Josh wrote: February 27, 2013 3:21pm

    Baubal (pronounced bauble)
    The Sony baubal collection brings style, performance and class to any situation. Go mobile. Bring Baubal.

    Reply
  42. pieman wrote: February 27, 2013 3:21pm

    Boomz
    Boomerz
    Boomrz
    Roundz
    Ballz
    Soundz (my favourite)

    Reply
  43. Jim wrote: February 27, 2013 3:24pm

    Sony Ovia
    (wireless mobile speakers that know their way around)…

    Reply
  44. Jeff Desmarais wrote: February 27, 2013 3:24pm

    Plasma Sphere
    Orbs
    Drops
    Boom-Sphere
    Ampsphere
    Beat-Boppers

    Reply
  45. Ali wrote: February 27, 2013 3:26pm

    Pufflez
    Pizzazzles
    Pop’n'Goes
    Puff Pizzazz
    Raucous Rollers
    Ballncacophones
    Sony Bois

    2nd vote for Sony Soundbomb (BT)

    Reply
  46. alek nuth wrote: February 27, 2013 3:26pm

    Sony RoundSound

    Reply
  47. Shayan Khan wrote: February 27, 2013 3:31pm

    The Sony Vive or Sony Volo

    Reply
  48. Jim wrote: February 27, 2013 3:33pm

    Sony Ovia
    (wireless mobile speakers that know their way around)…

    Reply
  49. Jordan Gauger wrote: February 27, 2013 3:34pm

    Sony Sphere
    Simple and to the point.

    Reply
  50. Thanos Kal wrote: February 27, 2013 3:35pm

    How about…
    1) Sony AtmoSphere Speakers
    2) Sony AtmoSphere Audio
    3) Sony AtmoS Speakers (I know it’s not emphasizing on the Sphere part but anyway)
    4) Sony Soundsphere Speakers
    5) Sony Soundball Speakers

    These are all I could think of in 5 minutes.
    I think they fit the sphere concept quite nicely :]

    Reply

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