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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Kaj Frøseth wrote: February 27, 2013 1:09pm

    Boomballs,
    Blastballs,
    SoundBall,
    Globex
    SoundOrb

    Reply
  2. Greg Harper wrote: February 27, 2013 1:12pm

    isocket

    Reply
  3. Jordan Hershberger wrote: February 27, 2013 1:13pm

    Sony Orbis Sphere. Make.Believe

    Reply
  4. Greg Harper wrote: February 27, 2013 1:13pm

    iblast

    Reply
  5. Paul wrote: February 27, 2013 1:14pm

    I would name the Product “Sony Mobi” or short “Mobi”. I think it’s a short, concise and catchy name for a product this small, but with features as good as this ball. By the way, the name also has the same amount of letters like “ball”. I think it simply points out the mobility and easy to use of the speaker.

    Reply
  6. Charlie wrote: February 27, 2013 1:17pm

    -Boom-Berries
    -Boomers
    -Travelers
    -Rollmans
    -LittleBigBooms
    -”Orbis”? ::troll face::
    -Sony Drop
    - and of course “Sir Reginald Von TinyLoud”

    Reply
  7. tony wrote: February 27, 2013 1:18pm

    Sony Zodiac Speaker

    Reply
  8. tommy wrote: February 27, 2013 1:19pm

    A-round sound

    Reply
  9. mark wrote: February 27, 2013 1:19pm

    Pinkuboru

    Reply
  10. tony wrote: February 27, 2013 1:23pm

    Sony Dangan

    Reply
  11. Phil Molyneux Jr. wrote: February 27, 2013 1:23pm

    Moobs (music + Boobs)
    goNads (nads to go)
    Bumps
    Blasticles :3

    Reply
  12. tony wrote: February 27, 2013 1:24pm

    Sony Tama

    Reply
  13. Giuseppe wrote: February 27, 2013 1:24pm

    Sony MOLEX

    Reply
  14. Damian wrote: February 27, 2013 1:25pm

    Sonidos

    Reply
  15. Brian Rodrguez wrote: February 27, 2013 1:26pm

    Color Spark by Sony

    Reply
  16. Steinar Hesthammer wrote: February 27, 2013 1:28pm

    BlueBalls or Blueballs

    Reply
  17. Samuel Michael Gard wrote: February 27, 2013 1:28pm

    Sony Audio Orb
    Sony Round Sound
    Sony Sound Sphere
    Sony Vortex
    Sony Phonic Boom
    Sony Sonance

    Reply
  18. Lars Haakon Hansen wrote: February 27, 2013 1:29pm

    Sony WalkRound

    Reply
  19. Simon Sikkeland wrote: February 27, 2013 1:29pm

    Sony Dots

    Reply
  20. Andrea wrote: February 27, 2013 1:35pm

    Bubble-Ball
    BubbleGum
    BlueTooth Bounce
    BasketBallz
    AND/OR
    Amazeballs :D

    Reply
  21. Matt Bryson wrote: February 27, 2013 1:38pm

    Sony Rondure

    Reply
  22. Laurie wrote: February 27, 2013 1:39pm

    Sony XSpherience
    Sony Xperience
    Sony Globe

    Reply
  23. Amiri wrote: February 27, 2013 1:39pm

    B-Balls would be a good name, or boom-balls.
    it kind of looks like an egg, loud eggs.

    Reply
  24. Milan Parikh wrote: February 27, 2013 1:41pm

    Sony Spherica
    Sony Resonance

    Reply
  25. Greg Harper wrote: February 27, 2013 1:43pm

    iball

    Reply
  26. Gaute Husom wrote: February 27, 2013 1:44pm

    - Sony Lunar Sphere
    - Sony ColorDrop
    - Sony AudiOrb
    - Sony ColOrb
    - Sony EarCandy

    Get in touch and we’ll talk.

    Reply
  27. Brian Thompson wrote: February 27, 2013 1:44pm

    Yoder Balls

    Reply
  28. Couri Sherow wrote: February 27, 2013 1:45pm

    Sony Sphere

    Reply
  29. I.T. Shaw wrote: February 27, 2013 1:46pm

    The Sony Puff

    Reply
  30. Eric wrote: February 27, 2013 1:46pm

    SPINKS
    SPINX
    Pink Pearl
    Pink Noise
    Mobile Flamingoes

    Reply
  31. Michael Dunleavy wrote: February 27, 2013 1:47pm

    Nectarine

    Reply
  32. Greg Harper wrote: February 27, 2013 1:47pm

    sony marble or imarble

    Reply
  33. Greg Harper wrote: February 27, 2013 1:48pm

    imarble

    Reply
  34. Melissa wrote: February 27, 2013 1:49pm

    SonySonic
    Sony Emit
    Sony Echo or Echo by Sony
    Sony (sound) Wave
    Proton by Sony

    I posted one comment that never showed up… So here it is again.

    Reply
  35. jesse wrote: February 27, 2013 1:49pm

    Sony Egg Bytes

    Reply
  36. jesse wrote: February 27, 2013 1:50pm

    Sony Egg Beats

    Reply
  37. Ben Ryder wrote: February 27, 2013 1:51pm

    Bass Ball

    sound sphere

    Reply
  38. Greg Harper wrote: February 27, 2013 1:52pm

    ibeat

    Reply
  39. Karin Z wrote: February 27, 2013 1:54pm

    Wah Balls. Maybe you can use Wah Balls wah ball but they don’t fall down…

    Reply
  40. Joshua Schwarzenbach wrote: February 27, 2013 1:57pm

    Considering Sony is derived from a Latin word sonus, I figured I would try a combination of latin roots that could represent this product.

    Possible names that didn’t work for me:

    Orb: Orbis
    Egg: Ovum
    Globe: Globus
    Sound: Sonus
    Portable: portatilia

    While all those are great words by themselves, they all sound like poor product names. In fact, they could all me a bit confusing. Let’s forget about all those silly latin names and stick with plain English for this product. Sony has had this knack to give their products silly names that don’t mean a whole lot to the product, and mean almost nothing without a brand name.

    Then I remembered Vita. By itself, the word Vita doesn’t have a whole lot of context. When combined with the brand name PlayStation, it makes a lot more sense. For example, I don’t think anyone would have understood if the product was call the Sony Vita rather than PlayStation Vita. I feel like Brand name is a huge factor in the world now, which is why I propose bringing the Walkman brand back into Sony’s latest products. Sure, we can tell our friends “I got this Sony Orbis”, but that doesn’t mean a whole lot without context. If we include Walkman into the name, people would understand it as a music device.

    So, the device in my opinion needs to be a Walkman device.

    So, let’s take the Walkman brand which automatically tells people it’s a music device, and add its best feature into its name. From what I can tell, it’s a product that is meant to be there for when your phones speaker won’t cover your needs. It’s means to be there to help improve your portable music life, almost like a companion.

    So I suggest Walkman Companion as the name.

    Reply
  41. Nick Støen wrote: February 27, 2013 1:59pm

    Sony Globe
    Sony Sphere
    Sony Orbie
    Sony Bombie
    Sony Baudio

    Reply
  42. Brad Stephenson wrote: February 27, 2013 2:00pm

    BittyBlaster
    DinDot
    BittyBoomer

    Reply
  43. Skip wrote: February 27, 2013 2:01pm

    Sony Spherical – “It’s Musical”!

    Reply
  44. Ivan wrote: February 27, 2013 2:02pm

    Sony SoundBomB

    Reply
  45. Ali Youssef wrote: February 27, 2013 2:02pm

    Sony audio

    Sony globe

    Reply
  46. Karin wrote: February 27, 2013 2:05pm

    Continued- And, if you can’t use Wah ( as I just discovered some Musicians gave their kid that name) Use Wah-Wah, which is the sound of a trumpet, according to wikipedia, and which was my inspiration for my suggestion, along with the playschool weebles from the 70′s. Given America’s retro-Vintage craze, maybe you should make them look like those silly weebles since those kids are now parents… Weebles wobble but they don’t fall down. I am not advocating infringement, its just that stuff is so old, the rights might be expired.

    Reply
    1. Karin wrote: February 27, 2013 2:19pm

      I think my orginal suggestion go lost. I do not see it here, this message was a continuation of that earlier message. My first message, which has nt show up yet, was to call them Wah Balls. And to Perhaps say Wah balls Wah ball but they don;t fall down.. where that suggestion I submitted earlier went is beyond me..

      Reply
  47. Skip wrote: February 27, 2013 2:07pm

    Moballity – The Mobile Music Device

    Reply
  48. Christian Hidalgo wrote: February 27, 2013 2:08pm

    The new Sony Bluetooth Swave (sound wave)

    Reply
  49. Debbie Fenton wrote: February 27, 2013 2:09pm

    Sphere Sound
    Round Sound
    Power Balls

    Reply
  50. Debbie Fenton wrote: February 27, 2013 2:12pm

    Marble Blasters
    Planet Players
    Billard Booms

    Reply

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