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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Jeffrey wrote: February 27, 2013 11:30am

    Sony Sphereical
    Sony SoundWAVEs
    Sony Acoustics

    Reply
  2. Cheryl wrote: February 27, 2013 11:36am

    Meap

    Reply
  3. Frank T wrote: February 27, 2013 11:36am

    The Music Bubble

    Reply
  4. Eric wrote: February 27, 2013 11:38am

    Salmon Eggs
    Coral Rocks
    Pink Stones
    Coral Stones
    Flamingo Eggs
    Flamingo Stones
    Coralsphere
    PMS: Pink Mobile Speakers

    Reply
  5. Cesar wrote: February 27, 2013 11:38am

    Orbe
    Orbes

    Sony Orbes
    Think.Orbes

    Reply
  6. Ken Slotkowski wrote: February 27, 2013 11:38am

    * Sony Sphere
    * Sony Sphere Of Sound
    * Sound Sphere
    * Audio Sphere

    Reply
  7. Jeff wrote: February 27, 2013 11:49am

    Sony VIBE

    Reply
  8. Stephanie swetland wrote: February 27, 2013 11:51am

    Sony sound round

    Reply
  9. louis trujillo wrote: February 27, 2013 11:51am

    SONY Mini-Drones – becasue of the bass from the device

    Reply
  10. David wrote: February 27, 2013 11:51am

    Sony Earballs (as opposed to eyeballs)

    Reply
  11. Stephanie swetland wrote: February 27, 2013 11:54am

    Sony wireless round sound
    Sony round sound

    Reply
  12. David wrote: February 27, 2013 11:56am

    Sony Air Spheres

    Reply
  13. Daniel wrote: February 27, 2013 11:59am

    Sony sound sphere

    Reply
  14. Haqq R. Rasheed wrote: February 27, 2013 12:03pm

    The Sony Audio Sphere
    The Sony Sound Esfera
    The Sony Palm Pal

    Reply
  15. David wrote: February 27, 2013 12:07pm

    Sony SENSaROUND

    Reply
  16. Jonathan Artner wrote: February 27, 2013 12:10pm

    WaveRadius
    VibeCore
    The Fruit

    Reply
  17. MF wrote: February 27, 2013 12:13pm

    SONYc Sphere

    Reply
  18. Hedin Lyssand wrote: February 27, 2013 12:13pm

    Sony SoundTrips

    Reply
  19. claudia brock wrote: February 27, 2013 12:17pm

    Sonic Spheres

    Reply
  20. Matthew wrote: February 27, 2013 12:17pm

    Sony Venus
    Sony Benoit Sound
    Sony Ben Ball
    Sony Unite
    Sony Blatann

    Reply
  21. Dag Harald Giske wrote: February 27, 2013 12:30pm

    Thrillsound

    Reply
  22. @Griffin_Davis wrote: February 27, 2013 12:31pm

    Yoder Balls

    Reply
  23. Michael wrote: February 27, 2013 12:31pm

    Is “(Sony) Sound Spectrum” taken already?

    Reply
  24. Stephanie Burkart wrote: February 27, 2013 12:35pm

    ballblaster, ballbud, budball, blastball, deafball, thesingingeye, piey, pieeye, iball, iblaster, soundball, thumperball, baey, bounceball, sphereye, sphereblaster, thumpball, sobley, Sound S, generation S, generation E, Sound Eye, Soundball, funkball, sound eye, Sony’s eye, Sony sweetballblast, smallblaster, basseye, baseball, Sony Sphere

    Reply
  25. André wrote: February 27, 2013 12:36pm

    Sony MusicPoint

    Reply
  26. Joe wrote: February 27, 2013 12:37pm

    Yoder Balls

    Reply
  27. Christopher R wrote: February 27, 2013 12:38pm

    Sony AudiOrb

    Reply
  28. ice wrote: February 27, 2013 12:39pm

    Sony Spiiq

    Music+handsfree

    Reply
  29. Lars Erik wrote: February 27, 2013 12:41pm

    Sony Pas (portable audio sphere)

    Reply
  30. Tegan wrote: February 27, 2013 12:43pm

    SONY Orb-It
    SONY SuRound

    Reply
  31. Stephanie burkart wrote: February 27, 2013 12:44pm

    Sound ball, sound sphere,baseball, bassball, sound cube,ballblaster, ballbud, bud ball, blast ball, deaf ball, piey, pieeye, smart ball, rattleball, Iball, Iblaster, soundball, thumperball, baey, bounceball, sphereblaster, thumpball, sobley, sound s, generation s, generation e, sound eye, sound I, soundball, funkball, sound eye, Sony’s eye, sweetballblast, small blaster, baseball, basball

    Reply
  32. Gary wrote: February 27, 2013 12:45pm

    AToM
    Particle

    If I were Sony I would steer clear of using the obvious “ORB” due to the fact that there is a company called ORB AUDIO which sells top of the line audiophile round/orb speakers…

    Reply
  33. Kathleen wrote: February 27, 2013 12:46pm

    Round-Sound
    Sound-in-the-Round
    Sound-a-Round

    Reply
  34. Steve Downes wrote: February 27, 2013 12:46pm

    Some suggestions…

    Sony Ball-of-Sound
    Sony AudioBall (Audible)
    Sony Ball-istic
    Sony Incrediball
    Sony Ball-ance
    Sony Ball-azers
    Sony Ball-itz
    Sony Ball-Une
    Sony Sound-Globe
    Sony Globe-L

    Reply
  35. Ashley Sztuka wrote: February 27, 2013 12:48pm

    - ‘Sony Encompass’ it’s everywhere.

    - ‘Sony Blinkers’ Portable Bluetooth Speakers.

    - This is my fave: ‘The Pink Bot 360,’ Rotate your view…. hehe.

    Reply
  36. Roger Jacobsen wrote: February 27, 2013 12:49pm

    Sony Curve
    Sony SoundCurve
    Sony Connect
    Sony SoundSource

    Reply
  37. Frank Amand wrote: February 27, 2013 12:50pm

    Sony Basebowl
    Sonycs
    Sony Ovo

    Reply
  38. Steve Johnson wrote: February 27, 2013 12:50pm

    Sphere XTC (Pronounced Sphere Ecstasy)

    Reply
  39. Mary Beth Downes wrote: February 27, 2013 12:53pm

    Sony Spher-a-call
    Sony Atmos-Sphere (Vapor Sphere in Latin)

    Reply
  40. Tegan wrote: February 27, 2013 12:58pm

    Sony Rōley
    Sony Rōly
    Sony OHm
    Sony Omni
    Sony OmniBall
    Sony AudiBall
    Sony s#arp
    Sony Sound Bubble

    Reply
  41. Christina wrote: February 27, 2013 12:58pm

    Sony BassBubble
    Sony Bubble
    Sony Hub
    Sony MotiveHub

    Reply
  42. Christina wrote: February 27, 2013 12:59pm

    Sony Bassphere
    Sony Sphere

    Reply
  43. Cristopher Tysse wrote: February 27, 2013 1:02pm

    Sony Small Ball

    Reply
  44. Jordan wrote: February 27, 2013 1:03pm

    Model a X underneath the Sony logo, and call it, ”The X beats. ”

    Reply
  45. Tygh Newton wrote: February 27, 2013 1:04pm

    Curveball

    Reply
  46. Bryan Witham wrote: February 27, 2013 1:05pm

    Sony Wi-Sphere
    Sony Plink (Pink link)
    Sony Core
    Sony Pink Pocket Pal
    Sony Sonic Sphere
    Sony Synergetic Sphere
    Sony Sfiya (sphere)
    Sony Poise (Pink Noise)
    Sony RumbleBall
    Sony RumbleSphere
    Sony Thunderball (or pink thunderball)
    Sony Audibal

    Reply
  47. Jordan wrote: February 27, 2013 1:06pm

    Sony’s Orbis sphere

    Reply
  48. dave crofts wrote: February 27, 2013 1:07pm

    A-round sound

    Reply
  49. Eric Espinosa wrote: February 27, 2013 1:08pm

    May I ask why you won’t post my suggestion? Seems everyone else with my same idea gets posted here but mine doesn’t. Why is this?

    Reply
  50. Gio wrote: February 27, 2013 1:09pm

    Peggs

    Reply

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