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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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Add Comment

  1. Maria Fishell wrote: February 27, 2013 9:31am

    - Pink-O
    - Pink Audi-O
    - Pink Dot
    - Sony-Oh
    - Sony Dot

    Reply
    1. Maria Fishell wrote: February 27, 2013 12:51pm

      I’m adding:

      - MyPink-O
      - MyAudi-O

      Reply
  2. christine wrote: February 27, 2013 9:31am

    Sony Otic
    Sony Orb
    Sony Boom
    Sony Sonic
    Sony SonicOrb
    Sony SonicBoom
    Sony AudioBoom

    Reply
  3. Joshua Roberts wrote: February 27, 2013 9:32am

    Spheakers

    Reply
  4. Josh Roberts wrote: February 27, 2013 9:37am

    acousticles

    Reply
  5. BJR wrote: February 27, 2013 9:41am

    Sony Audiball

    Reply
  6. Dalton Battles wrote: February 27, 2013 9:46am

    sony deskpals

    Reply
  7. Colleen wrote: February 27, 2013 9:52am

    The Sony Globe, for global sound.

    Reply
  8. cameron tylek wrote: February 27, 2013 9:55am

    Note Compass

    Rumble Accents

    Thunder Bowls

    Reply
  9. Tim Burton wrote: February 27, 2013 10:01am

    Boom balls

    Reply
  10. CMJ wrote: February 27, 2013 10:02am

    The Sony Cascade. Let the music flow.

    Paint them camo and call it The Sony Grenade.

    Reply
  11. Ethan wrote: February 27, 2013 10:02am

    Sony Thorivos

    Reply
  12. John Ålum wrote: February 27, 2013 10:04am

    Sony Sphere.
    Sony orbit.
    Super sony sonic

    Reply
  13. Andrew wrote: February 27, 2013 10:07am

    Bass Balls
    Round Sound
    Spherical Acoustics

    Reply
  14. Esther wrote: February 27, 2013 10:09am

    The Pink Katydid
    (named after the rare insect)
    Did Katy? Yes, Katydid! Celebs named Katy or Katie can say they bought one, so you should too.

    Reply
  15. Don wrote: February 27, 2013 10:11am

    I think Sony Spheres sounds good. Surround yourself with portable sound.

    Reply
  16. Angela wrote: February 27, 2013 10:14am

    Sony Ballistic

    Sony 360

    Sony Curve

    Reply
  17. Angela wrote: February 27, 2013 10:16am

    Sony Audballs

    Reply
  18. Joakim wrote: February 27, 2013 10:20am

    Sony SonicSphere
    Sony SoundSphere

    Reply
  19. Walter wrote: February 27, 2013 10:20am

    Sony Roves

    Reply
  20. Paul Torgersen wrote: February 27, 2013 10:21am

    Peebee’s

    Reply
  21. David McCutcheon wrote: February 27, 2013 10:23am

    Boom Balls
    Audio Orbs

    Reply
  22. Mickey wrote: February 27, 2013 10:27am

    Sony Sound Candy

    Reply
  23. Jodi wrote: February 27, 2013 10:39am

    Ball Blasters

    Reply
  24. Edvard wrote: February 27, 2013 10:40am

    Sonysphere, as used at sonisphere
    Sony Trick
    Sony Fruit

    Reply
  25. Mark Ralph wrote: February 27, 2013 10:41am

    Sony Geo

    Reply
  26. Jacob Patterson wrote: February 27, 2013 10:42am

    Sony Sonorous (Defined as “Having or producing a full, deep, or rich sound.”)

    Reply
  27. david sullivan wrote: February 27, 2013 10:45am

    Sony sphere

    Reply
  28. jason wrote: February 27, 2013 10:47am

    Sony B.A.L.L.S (the Best Acoustically, Lavishly Loud Speakers)

    Reply
  29. Hally2013 wrote: February 27, 2013 10:47am

    Sony Bass Ball

    Reply
  30. John wrote: February 27, 2013 10:49am

    Sony Sphere

    Reply
  31. Louise wrote: February 27, 2013 10:49am

    Bass Balls
    Boom Balls
    RoundSound

    Reply
  32. cv wrote: February 27, 2013 10:50am

    boomsphere

    Reply
  33. Allison Spears wrote: February 27, 2013 10:50am

    Roundz

    Reply
  34. Ian wrote: February 27, 2013 10:50am

    Sony Bassball

    Reply
  35. Joey wrote: February 27, 2013 10:53am

    Yoderballs

    Reply
  36. Yvee wrote: February 27, 2013 10:55am

    Sony BassBall
    Sony BoomBall
    Sony Ball
    Sony Sound
    Sony The Orb
    Sony Color
    Sony Globe Throttle

    Reply
  37. Kris Z wrote: February 27, 2013 10:56am

    AccouSphere
    Accu-Ball
    Boom-Ball

    Reply
  38. Dana wrote: February 27, 2013 10:58am

    You should name each one individually or at least have each color have its own style name. I think it should be called ‘The Bully’ (Pink) That way Sony can show support in the Anti bullying campaign. They can show support by not only naming it after the anti bullying campaign as well as have a fundraising aspect to it. Purchase ‘The Bully’ and a portion of proceeds will be donated to any anti bullying campaign. Music brings us all together and together we can beat bullying.

    Reply
  39. Kris Z wrote: February 27, 2013 10:59am

    Sony SonicPod
    Sony SoundPod
    Sony SonicBomb
    Sony SoundBomb

    Reply
  40. Knut wrote: February 27, 2013 11:00am

    Sony Sonic Sphere

    Reply
  41. Aleksander Hoff wrote: February 27, 2013 11:00am

    TravelBalls
    TravelSound
    CarryBalls
    CarrySound

    Audio Balls
    Global Balls
    BallMan

    SoundBalls

    Reply
  42. Ali Hakimi wrote: February 27, 2013 11:02am

    Sony Wave Ball
    Sony Sound Ball
    Sony Wave-Q
    Sony Q-Ball
    Sony SQ (Sound-Que)
    Sony Orbiter

    Reply
  43. Tara wrote: February 27, 2013 11:02am

    Boom Boom Balls
    not so lil
    sound spheres
    The Edge
    on the bright side
    baby boomers

    Reply
  44. Espen wrote: February 27, 2013 11:03am

    Sony Bubble, or just Sobble

    Reply
  45. sander sørhus wrote: February 27, 2013 11:04am

    pinky ball

    Reply
  46. Sheldon Kirschbaum wrote: February 27, 2013 11:14am

    As soon as I saw them, I called them “Rounders”.

    Reply
  47. Walter wrote: February 27, 2013 11:15am

    Sony Wanderer; Sony Wanderers
    Sony Throttle

    Reply
  48. Amy wrote: February 27, 2013 11:22am

    Audio Sphere
    Planet Rock
    Boom Ball
    Sound Orb

    Reply
  49. Thomas wrote: February 27, 2013 11:27am

    Sony Sound planets

    an intergalactic new way of delivering sound, spreading in all directions from the center of the Sony system, in all directions..

    Reply
  50. Jacob O wrote: February 27, 2013 11:29am

    mobile ball speakers

    Get the new…Sony moballs!

    Reply

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