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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. tmw wrote: February 27, 2013 8:24am

    “The Pebble”

    or

    “PebbleSonic”

    [ Referencing the idea of the pebble dropped in the pond--small round object as catalyst for ripple-effect of outward spreading sound "waves". Very Zen. The start of something... ]

    Reply
  2. Patrick wrote: February 27, 2013 8:25am

    Sony Beatbomb

    Reply
  3. tmw wrote: February 27, 2013 8:29am

    Following on my “Pebble” entry, maybe simply:

    “ripple”

    [ The Grateful Dead have a great song that could be used here, and Built to Spill cover the same. ]

    Reply
  4. patrick wrote: February 27, 2013 8:30am

    roller coasters

    Reply
  5. joe henry wrote: February 27, 2013 8:31am

    audio balls, bass balls ,rock n rollers

    Reply
  6. Mustefa H Telha wrote: February 27, 2013 8:32am

    Sound adventure

    Reply
    1. JP wrote: February 27, 2013 11:04am

      Sony Via
      Sony Via Porta
      Sony Volta
      Sony ReDo
      Sony ReDon
      Sony ReDux
      Sony Arre (pronounced array)

      Reply
  7. Amir Carvan wrote: February 27, 2013 8:32am

    what about the sony Boom

    Reply
  8. per arne svarstad wrote: February 27, 2013 8:33am

    Zorb as in S-ORB where Z is pronounced like an S – Sound Orb

    ZORB!

    Yeah.

    Reply
  9. Janel Brockton wrote: February 27, 2013 8:34am

    Sony Uovo… italian for egg… its round, and it is Sony’s new baby lol

    Reply
  10. patrick wrote: February 27, 2013 8:35am

    roller coasters…..your in for a wild ride..

    Reply
  11. S wrote: February 27, 2013 8:36am

    The Great Equalizer(s)

    Reply
  12. Adam wrote: February 27, 2013 8:36am

    Sony Kinetic Energy
    Sony Kinetic Orb
    Sony Kinetic Globe

    Reply
  13. Katherine Harvey wrote: February 27, 2013 8:37am

    How about pinkgos?

    Reply
  14. Juliette wrote: February 27, 2013 8:38am

    the Nomad
    MobileOrb
    MobileGlobe
    BeatBubble

    Reply
  15. lizz wrote: February 27, 2013 8:38am

    the flobile …music flow on the go! =)

    Reply
  16. Matt wrote: February 27, 2013 8:39am

    The Sony Round
    or
    The Sony Sound Round

    Reply
  17. Beth wrote: February 27, 2013 8:40am

    PokitRox
    AdaNad
    OrchiOrbs
    CoJos
    ZygoMorphs

    Reply
  18. Jan Magne wrote: February 27, 2013 8:42am

    smalls

    Reply
  19. Thomas Blix wrote: February 27, 2013 8:43am

    wiSphere
    soundSphere

    Reply
  20. Kyle wrote: February 27, 2013 8:44am

    BoomBalls

    Reply
  21. Sebastian wrote: February 27, 2013 8:51am

    Sony SubZeros
    Sony YouGotBalls
    Sony BallMan (homage to WalkMan)
    Sony Hatchlings

    Reply
  22. A Lambert wrote: February 27, 2013 8:53am

    Sony Equator

    Reply
  23. Raider wrote: February 27, 2013 8:54am

    Sony Nad’s
    Sony’s Great balls of fire

    Reply
  24. Alex Odutola wrote: February 27, 2013 8:55am

    Sony Silo ( Sound(Sony) illuminating Loub Orbs)

    Reply
  25. Victor Zuylen wrote: February 27, 2013 8:57am

    Sony Acousticles™?

    Reply
  26. Alex wrote: February 27, 2013 8:59am

    Sony S.I.L.O ( Sound Illumanting Loud Orbs)

    Reply
  27. Joseph Grajales wrote: February 27, 2013 9:00am

    Eater egg

    Reply
  28. ARIEL VEAL wrote: February 27, 2013 9:01am

    HOW ABOUT: THE SONY’S SCROLL.

    Reply
  29. Alex wrote: February 27, 2013 9:01am

    Sony Bops

    Reply
  30. Joseph Grajales wrote: February 27, 2013 9:02am

    Easter egg

    Reply
  31. Joseph Grajales wrote: February 27, 2013 9:03am

    Round sound

    Reply
  32. Joe wrote: February 27, 2013 9:03am

    Sony Sound Shots

    Reply
  33. otmane wrote: February 27, 2013 9:04am

    fireballs
    sonypink
    sonyclimax

    Reply
  34. Rachel wrote: February 27, 2013 9:05am

    The new “Sound Ball” by Sony
    I can see the commercial now
    As the S and B from the words Sound Ball come down and then have the word music flip backwards to make the name “SumorB”
    Sum is the first three letters of music backwards and orb for round
    It sounds Futuristic!

    Reply
  35. Joe wrote: February 27, 2013 9:05am

    Sony Gooberz

    Reply
  36. Jay Jordan wrote: February 27, 2013 9:06am

    B-Tabs (Blue Tooth Audio Balls).. or going with the shortened but amusing ‘Blue Balls’

    Reply
  37. Jason Szalma wrote: February 27, 2013 9:08am

    Audiorbs

    Reply
  38. Joe wrote: February 27, 2013 9:10am

    Sony Sound Pods (SPODS)

    Reply
  39. Dung wrote: February 27, 2013 9:11am

    Eggspeaker

    Reply
  40. Shannon wrote: February 27, 2013 9:13am

    Audio Orb or Audio Globe

    Reply
  41. Anthony Estrada wrote: February 27, 2013 9:17am

    Sony EGGMAN

    Reply
    1. Anthony Estrada wrote: February 27, 2013 9:20am

      Sony acousteggs

      Reply
  42. David Fishken wrote: February 27, 2013 9:19am

    Play Ball!

    Reply
  43. Phil Boiarski wrote: February 27, 2013 9:19am

    Sony spHEARS

    Reply
  44. Kimberly Snyder wrote: February 27, 2013 9:20am

    Sony SonicSpheres

    Reply
  45. Dave wrote: February 27, 2013 9:22am

    Lets play some “BBall”!!
    or B-Ball or any other variation of the term.

    Reply
  46. JapanStaff wrote: February 27, 2013 9:23am

    Sony Discus

    Reply
  47. Per-Kristian Sporsheim wrote: February 27, 2013 9:23am

    Sony Roundsound
    Sony Round
    Sony Roundee
    Sony Roundjam

    Reply
    1. Muhammad Ali Qazi wrote: February 27, 2013 10:05am

      Sony Gol (Gol = round)
      SOrb (Sony Orb)

      Reply
  48. Anna Esposito wrote: February 27, 2013 9:29am

    Sony Sonic Dynamite
    Sony Ultra zoom
    Sony ZIO5
    Sony X05
    Sony Magnum

    Reply
  49. Brett Dalton wrote: February 27, 2013 9:30am

    Sony® Oto™
    Greek for Ear or Hearing
    It hears you and you hear it.

    Sony® Viator™
    Latin for Traveler
    Bring it Everywhere

    Sony® Vito™
    Much like sony is a mix of Sonus and Sonny
    Vito is a custom mix of Oto and Viator
    The Traveling Ear

    Reply
  50. asog wrote: February 27, 2013 9:30am

    Have A Ball Mobile Speakers

    Reply

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