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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. kim wrote: February 27, 2013 7:26am

    My Timbre

    Reply
  2. Jolanda Elseviers wrote: February 27, 2013 7:27am

    Gumballs
    or
    Take away balls

    Reply
  3. Teresa wrote: February 27, 2013 7:28am

    “Revorball” – Reverberation-orb-ball

    “Peanuts” or “Nuts” (as in small) By Sony

    “Lil’ bits” by Sony

    So simple and catchy.

    Reply
  4. Skylar H wrote: February 27, 2013 7:28am

    –> Sony Ritmo – pronounced “reat-moh” (it means rhythm in italian)

    –> Sony Ambito – pronounced “am-beat-oh” (sphere of influence, limit, boundary in italian)

    –> Sony MelodyMan

    –> Sony Resonance

    –> Sony Orbital

    Reply
  5. Mark wrote: February 27, 2013 7:29am

    The Sony Sphereo

    You know, like a stereo. But it’s a sphere. Sphereo

    Reply
  6. kim wrote: February 27, 2013 7:29am

    Timbre Solos

    Reply
  7. Kirk wrote: February 27, 2013 7:30am

    The Sony “Take 5″ 5 hr battery life Bluetooth speaker system.

    Reply
  8. Dirk wrote: February 27, 2013 7:31am

    Eargasm

    Reply
  9. jeroen wrote: February 27, 2013 7:35am

    Pilany

    like Sony is formed from the Latin sonos = sound and + sunny slam language for sunny boy

    Pilany comes from pila Latin for ball and the ny can be as referred to the past as well as the futere sunny boy or Sony

    Reply
  10. Leszek wrote: February 27, 2013 7:36am

    Sound Source
    Audio Sphere

    Reply
  11. John wrote: February 27, 2013 7:37am

    Sony MELD (Mobile Electronic Listening Device).

    Reply
  12. Elisha wrote: February 27, 2013 7:39am

    Spherekers

    Reply
  13. Andy Livingston wrote: February 27, 2013 7:40am

    Sony Sound Round

    Reply
  14. Sarantis wrote: February 27, 2013 7:41am

    Sony Wimbl Speaker
    Wimbl= Wireless Mobile Bluetooth

    Reply
  15. Gerald Weiss wrote: February 27, 2013 7:41am

    Absolutely last suggestions:
    Appeal to the WalkMan generation.
    SONY RollingTones
    or, SONY BabyBoomers (assuming MegaBass)

    Reply
  16. Richard Lonon wrote: February 27, 2013 7:43am

    ynosphere

    Reply
  17. Sarantis wrote: February 27, 2013 7:46am

    Sony WiS where “S” is formed like thunder and WiS means Wireless Speaker and will be spelled like “weez”.

    Reply
  18. Barry Crutchfield wrote: February 27, 2013 7:47am

    SOuNdY

    Reply
  19. Dan wrote: February 27, 2013 7:47am

    Sony Hatch

    Reply
  20. Dan wrote: February 27, 2013 7:48am

    Sony hatch.

    Reply
  21. J. Currie wrote: February 27, 2013 7:49am

    P.A.N.S.

    (Honey, could you please get my “PANS” I want to listen to some music.)

    P-ortable
    A-udible
    N-oteworthy
    S-peakers

    Take your PANS wherever and keep your music cookin’.

    Reply
  22. Dawn wrote: February 27, 2013 7:51am

    Sony Bounce
    Sony Zodiac (Although a Zodiac is a circle, not a sphere)
    Sony Species
    Or, to give srs honor to a deserving inventor…the Bucky

    Reply
  23. Victor Zuylen wrote: February 27, 2013 7:52am

    Sony SoundScrotes™. The alliteration makes it work!

    Reply
  24. Wanda wrote: February 27, 2013 7:58am

    All Ball

    basic, like the name gorilla Koko gave his first kitten

    Reply
  25. Joar Nordli wrote: February 27, 2013 7:58am

    Sony Orb
    The Xperia Orb
    Sony sound planet
    Sony music planet

    Reply
  26. Linda Stover wrote: February 27, 2013 7:59am

    R.M.S. – Round Mound of Sound. Also RMS is a audio term for measuring power.

    Reply
  27. GEMAL VARGAS wrote: February 27, 2013 8:00am

    Sony’s “Nucleus” Sound Sphere the center of attention. Code name N.S.S

    Reply
  28. Kate wrote: February 27, 2013 8:01am

    Satellite

    Reply
  29. Sally wrote: February 27, 2013 8:05am

    Yoder Balls

    Reply
  30. Lianne Lee wrote: February 27, 2013 8:05am

    How about Sony Pinkaboom.

    Reply
  31. Melissa wrote: February 27, 2013 8:06am

    Round Sound

    Reply
  32. Kathryn Currie wrote: February 27, 2013 8:08am

    Look up the name origin for Sony on wikipedia.

    How about “Soni’s” like Sony with an “i”

    Everytime someone is speaking about their speakers they will be saying your name: “Soni” :)

    Reply
  33. Melissa wrote: February 27, 2013 8:09am

    Sony Audiorb

    Reply
  34. Christina wrote: February 27, 2013 8:09am

    Sony Bassphere
    Sony Sphere
    Sony Motive Ball
    Sony Snow Ball
    Sony Music Globe

    Reply
  35. asog wrote: February 27, 2013 8:11am

    All Around Mobile Speakers

    Reply
  36. Jeremy B wrote: February 27, 2013 8:12am

    Sony Ear Sphere
    Sony Ear Egg
    Sony Eardrum

    Reply
  37. Chris wrote: February 27, 2013 8:13am

    The Sony exSpherience (“sphere” embedded in “experience”)

    Reply
  38. Jim wrote: February 27, 2013 8:13am

    “Sir Round”

    Reply
  39. Justin Tabaja wrote: February 27, 2013 8:14am

    The New Sony Blue Tooth Super Nova Wireless Speaker, going beyond ordinary.

    Reply
  40. Jeff Plinsky wrote: February 27, 2013 8:15am

    Yoderballz!

    Reply
  41. Raffi Zaki wrote: February 27, 2013 8:15am

    Sony Teardrop

    Sony Aphrodite

    Sony Lux

    Sony Poli

    Sony Vibez

    you need to start thinking sexy names!!

    Reply
  42. Kath wrote: February 27, 2013 8:16am

    “I carry my pink balls with me wherever I go…”

    SOUND WAVES – or – AUDIO WAVES
    “I carry my pink “WAVES” with me wherever I go…”

    SOUND BAND – or – AUDIO BAND
    “I carry my pink “BANDS” with me wherever I go…”

    AUDIO GLOBE – or – SOUND GLOBE
    “I carry my pink “GLOBES” with me wherever I go…”

    SPOT ON
    “I carry my pink “SPOTS” with me wherever I go…”

    SOUND LOOP – or – AUDIO LOOP
    “I carry my pink “LOOPS” with me wherever I go…”

    SOUND WHIRL – or – AUDIO WHIRL
    “I carry my pink “WHIRLS” with me wherever I go…”

    AUDIO RING – or – SOUND RING
    “I carry my pink “RINGS” with me wherever I go…”

    SOUND SWEEP – or – AUDIO SWEEP
    “I carry my pink ‘SWEEPS” with me wherever I go…”

    AUDIO SPIN – or – SOUND SPIN
    “I carry my pink “SPINS” with me wherever I go…”

    AUDIO DOT – or – SOUND DOT
    “I carry my pink “DOTS” with me wherever I go…”

    SOUND REELS – or – AUDIO REELS
    “I carry my pink “REELS” with me wherever I go…”

    SOUND YO-YO – or – AUDIO-YO-YO
    “I carry my pink “YO-YOS” with me wherever I go…”

    AUDIO TURNS
    “I carry my pink “TURNS” with me wherever I go…”

    AUDIO ROLL
    “I carry my pink “ROLLS” with me wherever I go…”

    Reply
  43. Sean Abrams wrote: February 27, 2013 8:17am

    Sony Pulse

    Reply
  44. Oddbjørn Svendsen wrote: February 27, 2013 8:17am

    Sony Terrestrial Music
    -
    Sony fxGO
    -
    Sony XooM
    -
    Sony FidelityGO
    -
    Sony Fidelity-X

    Reply
  45. Kevin Conway wrote: February 27, 2013 8:18am

    wiffle ball, it is wireless and it has a hole in it

    Reply
  46. tmw wrote: February 27, 2013 8:18am

    Blueballs

    [ In reference to "blue"tooth. Produce them in all colors *except* blue. ]

    Reply
  47. asog wrote: February 27, 2013 8:21am

    Around Town Mobile Speakers

    Reply
  48. Remus wrote: February 27, 2013 8:21am

    Sony iQues
    “i” because they’re current and hip. “Cue” as in “Signal” just spelled differently. Plural because they’re sold in pairs.

    Reply
  49. Michelle wrote: February 27, 2013 8:22am

    A little alteration por favor;

    Sony SoundSphere(s)
    Sony BeatsBall(s)
    Sony SoundGlobe

    Or in Español;
    Sony EsferaSonido
    Sony BatiBola(s)
    Sony GloboSonido

    Reply
  50. Matt Barnes wrote: February 27, 2013 8:22am

    AudiBALL

    You’re welcome.

    Reply

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