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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Jack wrote: February 27, 2013 6:40am

    DECIBALLS

    Reply
  2. Svein Erik wrote: February 27, 2013 6:40am

    Sony Easy

    or

    Sony Connect

    or

    Sony Music Sphere

    Reply
  3. Gifford wrote: February 27, 2013 6:41am

    Sound Arounds

    Reply
  4. ARLENE wrote: February 27, 2013 6:41am

    HOW ABOUT: SONY SOUNDS

    Reply
  5. iffy wrote: February 27, 2013 6:42am

    SONY Orbos?

    Reply
  6. Greg wrote: February 27, 2013 6:42am

    BASSketballs
    BASSballs

    Reply
  7. Jarl Henning wrote: February 27, 2013 6:43am

    party ball

    Reply
  8. Stig Rune Berg wrote: February 27, 2013 6:43am

    Sony Sphere / Red Sphere
    Sound Orb

    Reply
  9. Adriana Baldino wrote: February 27, 2013 6:43am

    one more… Sonny Soround or So-Round

    Reply
  10. Adriana Baldino wrote: February 27, 2013 6:45am

    I’m reposting this, I don’t think it went through the first time:
    The Sony Song. I like the alliteration with the Sony name, it implies you can get it for a song and speaks of the product functionality.

    secondarily I like the Sony Soundy, combining Sony, sound and round as well as being somewhat reminiscent of the name Sandy, which might make it easier to remember and anthropomorphizes the name somewhat.
    If I don’t qualify for the prize, please feel free to use my suggestions freely

    Reply
  11. Bill wrote: February 27, 2013 6:45am

    Sony Xperia Sound Seed (Let The Sound Around You Bloom!)

    Reply
  12. Gerald Weiss wrote: February 27, 2013 6:47am

    SONY SoundArounds

    Reply
  13. Christian C. wrote: February 27, 2013 6:47am

    Sony BassBall

    Reply
  14. Galen wrote: February 27, 2013 6:49am

    How about Sony Ovoid?

    Reply
  15. Jay wrote: February 27, 2013 6:50am

    Sony Orb

    Reply
  16. jhunter wrote: February 27, 2013 6:52am

    Sony Mobile Speakers
    Sony Mobi Speakers

    Reply
  17. Livingston wrote: February 27, 2013 6:52am

    Tilly
    Sound Drop
    360 Sound
    Deskco Sound

    Reply
  18. Kristianp wrote: February 27, 2013 6:56am

    Sony xxeon music

    Reply
  19. E Walker wrote: February 27, 2013 6:57am

    The new Sony Orb-IT
    Orb-IT Orb-IT Orb-IT !!!!

    Reply
  20. Juliet Canon wrote: February 27, 2013 6:58am

    I like to name it BULLY.May not sound good human character but sure is good for what an object can do.

    Reply
  21. Dale Waldt wrote: February 27, 2013 7:00am

    earballs
    orbeats
    beatman
    round sound
    newtrons
    Iballs
    funballs

    Reply
  22. Keith wrote: February 27, 2013 7:01am

    Sony Sounder Rounder
    SSR1
    Sony Sound Around

    Reply
  23. Tom Lovering wrote: February 27, 2013 7:01am

    Round Sound

    Reply
  24. tim wrote: February 27, 2013 7:04am

    Eggbox

    Reply
  25. Aaron Stanley wrote: February 27, 2013 7:04am

    Great product! Here are a few ideas to add to your list…

    Spheaker (a combination of “sphere” + “speaker”)
    Audiosphere
    SoundStar

    Orbital or OrbitalX or OrbitalZ (pronounced “Orbitals”)
    (these variations suggest an untethered satellite, as these wireless speakers would be)

    Odyssey (reference to 2001, and the spherical-shaped EVA pods)

    Speaking of pods…
    SoundPod
    AudioPod
    PodZ

    Reply
  26. Nick Baker wrote: February 27, 2013 7:04am

    stegos. they stay or go and are shaped like eggs. they are stero’s on the go. other things shaped that way persistently stay and go and stay and go. stego. now letgo of my stego. or amigo, turn up my stego.

    Reply
  27. Eric G. wrote: February 27, 2013 7:06am

    Astro by Sony

    Astro speakers bring sound imaging back to the 21st century.

    Pink bots of fun!

    Astro

    Reply
  28. frank wrote: February 27, 2013 7:09am

    Sonic Orbs…

    Reply
  29. Matt Evans wrote: February 27, 2013 7:10am

    sony clutchers

    Reply
  30. Ephraim wrote: February 27, 2013 7:10am

    Sony “Orbia”

    Reply
  31. Hannah wrote: February 27, 2013 7:11am

    Sony Audio Bubbles

    Reply
  32. Jake wrote: February 27, 2013 7:11am

    (Sony Ping)

    Reply
  33. renee wrote: February 27, 2013 7:12am

    Orbsound

    Reply
  34. Bill wrote: February 27, 2013 7:12am

    “Purrs”

    Reply
  35. Lett wrote: February 27, 2013 7:13am

    Sony ORB

    Reply
  36. Stew McLeod wrote: February 27, 2013 7:13am

    Sony Bell … or Sony Bells if sold in pairs

    Reply
  37. Paul wrote: February 27, 2013 7:14am

    Sony HearO’s (Pronounced Heroes)
    Sony Hear-O (Pronounced Hero)
    Sony Hear 2 Go
    Sony Hear2Here
    Sony Hear!Here!

    Reply
  38. Mike wrote: February 27, 2013 7:14am

    sphEAR

    Reply
  39. Jason Caldwell wrote: February 27, 2013 7:17am

    Happy Nards

    Reply
  40. Jolanda Elseviers wrote: February 27, 2013 7:17am

    Gayballs

    Reply
  41. Dennis wrote: February 27, 2013 7:18am

    Air Ball

    Reply
  42. David R wrote: February 27, 2013 7:19am

    Name them:

    Sony Rock Balzz

    Play song “So What?” by Pink for an
    advertisement.

    ( I got my “Rock Balzz.” )

    Reply
  43. bernd wrote: February 27, 2013 7:20am

    BeatBubble
    BeatMarble
    SoundMarble
    BeatSphere
    Bawls

    Reply
  44. Gert wrote: February 27, 2013 7:21am

    Pincu

    Reply
  45. Lisa wrote: February 27, 2013 7:21am

    Spuds
    or
    Sonido (Spanish for heard sound or sound)
    or
    Sonar
    or
    Echo
    or

    Reply
  46. Count wrote: February 27, 2013 7:24am

    Sony “Round Sound Pounders”

    Reply
  47. Romlee Apolinar wrote: February 27, 2013 7:25am

    Sony Oculus

    Reply
  48. Victor Zuylen wrote: February 27, 2013 7:25am

    “Acousticles”

    Reply
  49. Ephraim wrote: February 27, 2013 7:26am

    Sony “Vibe”

    Reply
  50. Andy Cwikla wrote: February 27, 2013 7:26am

    Easy answer….name them…”Not Blue” :)

    Reply

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