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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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Add Comment

  1. Leslie wrote: February 27, 2013 5:56am

    Sound Bubble
    Sony Bubble

    Reply
  2. Gary wrote: February 27, 2013 5:56am

    amatama ( am a tama, also palindrome)
    imatama
    matama
    mitama
    tama

    Reply
  3. Anthony wrote: February 27, 2013 5:57am

    Audiotalia

    Reply
  4. Angela wrote: February 27, 2013 5:59am

    Sony Globo
    Sony O

    Reply
  5. James wrote: February 27, 2013 6:01am

    walkball

    Reply
  6. Walid wrote: February 27, 2013 6:01am

    Think twice before you buy any of Sony product
    My experience with Sony is very bad

    Reply
  7. Jo Marsh wrote: February 27, 2013 6:01am

    I think the new speakers should be called:
    Hear-Spheres.

    Reply
  8. Espen Sørgård wrote: February 27, 2013 6:02am

    Sony BeamBallSound or SBBS

    Reply
  9. Alex wrote: February 27, 2013 6:02am

    Sony Gyro
    Sony Orb
    Sony AudBall

    Reply
  10. scott wrote: February 27, 2013 6:03am

    Sony SpeakOrbs

    Sony’s Planet Sound

    Sony O

    Sony 360

    Reply
  11. aj shorter wrote: February 27, 2013 6:03am

    Sony spHears

    Reply
  12. devel wrote: February 27, 2013 6:07am

    rosy sony soundballs

    Reply
  13. Beverly wrote: February 27, 2013 6:08am

    Sphericals

    Reply
  14. david wrote: February 27, 2013 6:09am

    Audiball

    That’s the one… You can contact me and we can talk numbers.

    Reply
  15. Rachel wrote: February 27, 2013 6:09am

    SumorB
    Take music ..reverse the first three letters and add orb (another name for a round object)
    The S and B capital also can stand for Sphere – Ball

    Reply
  16. Tammy wrote: February 27, 2013 6:09am

    AudiOrb
    Audio Orb
    Audio Pod
    Audio Ball
    Jam Ball
    Jam Round
    Jam-A-Round
    Jam Sphere
    Orb Jam
    Jam Pod
    Mod Pod
    Sound Ball
    Sound Round
    Sound-A-Round
    Sound Sphere
    Sound Pod
    Thunder Ball
    Thunder Sphere
    Thunder Pod
    Blow Out

    Reply
  17. Debra wrote: February 27, 2013 6:11am

    my little pinkies

    Reply
  18. John Rangtveit wrote: February 27, 2013 6:11am

    Make it easy.
    Name it:
    SONY Audio EGG (SAE)

    Reply
  19. HC wrote: February 27, 2013 6:13am

    Sony SoundBall
    Sony SoundSphere
    Sony SoundGlobe

    Reply
  20. Armàn Gargari wrote: February 27, 2013 6:14am

    What about: Round Sound?

    Reply
  21. Karolina wrote: February 27, 2013 6:15am

    What about:
    Got your EGGO ???

    Reply
  22. Baird wrote: February 27, 2013 6:17am

    The Orb
    The Orbit
    The Orb-it
    The VibOrb
    The SoundOrb
    The MusicOrb
    The AmbiOrb

    Reply
  23. Connie Boone wrote: February 27, 2013 6:18am

    Name them:

    Sony’s Celestial Spheres

    Sony’s Wave Balls

    Reply
  24. Jamye wrote: February 27, 2013 6:19am

    AmphiSphere

    Reply
  25. ROBERT wrote: February 27, 2013 6:20am

    bluetooth BOOPIE!

    Reply
  26. Jamye wrote: February 27, 2013 6:20am

    SoundSphere

    Reply
  27. Robert wrote: February 27, 2013 6:20am

    My three cents….

    Sony SonoSphere(s)

    Sony Orbit(s)

    Sony Orb(s)

    Good luck with the name. Cheers!

    Reply
  28. Nick DiStefano wrote: February 27, 2013 6:22am

    Teardrop

    Reply
  29. Jayaprakash wrote: February 27, 2013 6:23am

    Puffer
    Sony Puffer

    Reply
  30. ivan wrote: February 27, 2013 6:24am

    sonys sound yolk
    or xplode grape :)

    Reply
  31. Tocar Nube wrote: February 27, 2013 6:24am

    Sonar Orbs

    Reply
  32. patrick wrote: February 27, 2013 6:25am

    pinky’s
    sound sacs
    pinknodes
    sonic boom balls
    sound pods
    portal balls
    sound grenade’s
    sound spheres
    sonyspheres
    playball

    Reply
  33. amir khan wrote: February 27, 2013 6:26am

    sonys sonic boom

    Reply
  34. Jan wrote: February 27, 2013 6:27am

    James Westfall and Dr. Kenneth Noisewater

    sorry I couldn’t help myself.
    My serious suggestion:

    Sony Atom
    Sony Radius

    Reply
  35. LillyBea wrote: February 27, 2013 6:28am

    Chumballs – after the French cartoon about robots that save the planet.

    Reply
  36. JT CHIARELLA wrote: February 27, 2013 6:29am

    PONG

    Reply
  37. David R wrote: February 27, 2013 6:30am

    You could name them:

    Go Music ->

    Sony Go Music ->

    Reply
  38. Jim wrote: February 27, 2013 6:31am

    What about Sony Zepron, Cool as hell :P

    Sony Zepron!!!

    Reply
  39. Jody wrote: February 27, 2013 6:32am

    Knocker
    Knockers

    White Knockers
    Black Knockers
    Pink Knockers

    Nockers
    pnockers

    yKnock?

    Reply
  40. Gail VH wrote: February 27, 2013 6:32am

    Sony Sirens

    In Greek mythology, the Sirens were beautiful creatures, portrayed as femme fatales who lured nearby sailors with their enchanting music and voices …

    Gail

    Reply
  41. B.Rocher wrote: February 27, 2013 6:33am

    Sony Ball-e
    Sony Bally
    Sony Vibeorb
    Sony Orby
    Sony Orbsound
    Sony Soundwalk

    Sony amplisphere
    Sony Soundsphere

    I-Ball !!

    Reply
  42. Markus wrote: February 27, 2013 6:33am

    The only name that you should ever consider is “ScratchMy Orb”

    Reply
  43. Gail wrote: February 27, 2013 6:35am

    Sony Sirens
    In Greek mythology, the Sirens were beautiful creatures, portrayed as femme fatales who lured nearby sailors with their enchanting music and voices …

    Reply
  44. Ralph Wagner wrote: February 27, 2013 6:35am

    Sound Pearl
    SoundPearl
    Pink SoundPearl
    White SoundPearl
    The Black SoundPearl
    Opens the possibilities for more versions with graphics:
    SoccerPearl
    BaseballPearl
    GolfPearl
    BasketballPearl
    CottonballPearl
    Star Wars DeathStar Pearl????
    I could go on forever with this.

    Reply
  45. Alban Ramadani wrote: February 27, 2013 6:37am

    Sony Rock N Roll Globe

    Reply
  46. Kimberly Joy Joves wrote: February 27, 2013 6:38am

    Sony BubbleOxygen Portable

    Reply
  47. Jan-evo Fahle wrote: February 27, 2013 6:38am

    why not something like:B-Spehere.

    Reply
  48. cheyenne kroeker wrote: February 27, 2013 6:39am

    Sony re(Sound)
    Sony Resound
    Sony Sonancy

    Reply
  49. Burhan wrote: February 27, 2013 6:39am

    Sony GoSound

    Sony SoundBall

    Sony GO

    Sony WiSo

    Sony Soundmachine

    Sony Xperia Sound

    Sony Xperia Blast

    Sony Xperia WiSpeak

    Reply
  50. Mike wrote: February 27, 2013 6:40am

    Sony Speakoids

    Reply

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