Blog

1,996 Comments

Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

Twitter Facebook Email

Add Comment

  1. J Porter deVries wrote: February 27, 2013 5:04am

    The Sony Stone

    Reply
  2. RDS1 wrote: February 27, 2013 5:08am

    Name: Sopiro
    Origin: Sonus, Pila, Rosea
    Latin for: Sound, Ball, Pink
    Also the So could stand for Sony :p

    Reply
  3. R.K wrote: February 27, 2013 5:08am

    Sony Comet

    (Slogan) For those willing to commit to sound

    Reply
  4. Andreas Garvik wrote: February 27, 2013 5:09am

    Sony SoundBall

    Reply
  5. Ørjan wrote: February 27, 2013 5:10am

    Sony smart ball
    SonyZbox
    Sony Charge

    Reply
  6. rocco corbino wrote: February 27, 2013 5:11am

    Introducing the Sony “eyeball”
    pink-eye
    beat ball

    Reply
  7. Cully wrote: February 27, 2013 5:12am

    wORBler (play on songbird Warbler)

    ORBurst

    Reply
  8. Arne wrote: February 27, 2013 5:15am

    My sugestion are “globo”
    It is italian for the globe, earth or ball.
    I think it is perfect for the globo to conquer the world with good sound.

    Reply
  9. Erica H wrote: February 27, 2013 5:16am

    - Sorb
    - Sony Spinners
    - Soappy (sony optical)
    - Sonosphere

    Reply
  10. johan wrote: February 27, 2013 5:17am

    I propose Ballman

    Reply
  11. sarah wrote: February 27, 2013 5:18am

    Sony portable “Ballroom”

    Reply
  12. Tom Kristiansen wrote: February 27, 2013 5:21am

    I have a name: SonyX or SonOrb

    Reply
  13. Peter wrote: February 27, 2013 5:23am

    Sonycballs

    Reply
  14. Abigail wrote: February 27, 2013 5:25am

    Playbies or Playbees

    Reply
  15. therese wrote: February 27, 2013 5:25am

    iSPeak
    iSPpeak
    iSPeaks
    iSPpeaks
    iSPeakr
    iSPpeakr
    iSPeakrs
    iSPpeakrs

    Reply
  16. Michael Johnson wrote: February 27, 2013 5:25am

    Pila (ball)
    Binio (deuce)
    Purus (pure)
    Minima (miniature)

    Reply
  17. Danny wrote: February 27, 2013 5:26am

    Yoder Balls

    Reply
  18. danny wrote: February 27, 2013 5:26am

    Yoderballs

    Reply
  19. Jeff R. wrote: February 27, 2013 5:28am

    Hear Sphere
    or
    Ear Globe
    or
    Sound Round

    Reply
  20. yenii wrote: February 27, 2013 5:29am

    Can be the Bounty S. In short is something audible open to share. It should cover the bassline.

    Reply
  21. maria wrote: February 27, 2013 5:30am

    boomball
    moonwalk
    walkmoon

    Reply
  22. Rick wrote: February 27, 2013 5:31am

    Thats easy: The SonyBOOM .. HOW COOL IS THAT TO SAY? I cant wait to have your pink balls in my hands, so I can enjoy them for myself. :)

    Reply
  23. Stephen Knill wrote: February 27, 2013 5:31am

    Sony Soundsphere

    One note. The directions are confusing as to where to submit your entry. Is it here?

    Reply
  24. Zane wrote: February 27, 2013 5:31am

    Sony Droplet

    Reply
  25. yenii wrote: February 27, 2013 5:32am

    It can be the Bounty S. In short it is audible style. It shoud cover the bassline.

    Reply
  26. Zh wrote: February 27, 2013 5:33am

    Sony Globule

    Reply
  27. Veronikd wrote: February 27, 2013 5:34am

    How about sony roundy speakers :)

    Reply
  28. John wrote: February 27, 2013 5:35am

    Sony LPB’s (little pink balls)

    Sony Rocks (get it?)Played with the song “I want to Rock”

    Sony MicroBalls

    Reply
  29. samantka monroe wrote: February 27, 2013 5:36am

    The Sony SoundByte.

    Reply
  30. Sara wrote: February 27, 2013 5:38am

    SONY SoundSpin

    Reply
  31. Mads wrote: February 27, 2013 5:38am

    Sound Bubble
    ♪Bubble
    Music Sphere
    ♪Pila

    Reply
  32. Gene maddox wrote: February 27, 2013 5:39am

    Pink-A-Boo

    Reply
  33. Mads wrote: February 27, 2013 5:40am

    Sound Bubble
    Music Bubble
    ♫Bubble
    Music Sphere
    ♫Sphere
    ♫Pila

    Reply
  34. Joachim wrote: February 27, 2013 5:42am

    Pink lady

    Reply
  35. Patrick wrote: February 27, 2013 5:42am

    Sony audi.ball :)

    Reply
  36. Ria F wrote: February 27, 2013 5:43am

    “Polka” Dots

    Reply
  37. Chad wrote: February 27, 2013 5:43am

    Here’s a logical shot at a title for these little beauties…

    Sony AudiOrbs

    Reply
  38. William Harris wrote: February 27, 2013 5:46am

    As a patented inventor and new product markete, I would call them the new

    SONY ORBS……

    ohhh yea….

    Reply
  39. John Petruska wrote: February 27, 2013 5:48am

    the “shindig”

    Reply
  40. Nikko wrote: February 27, 2013 5:48am

    Spheroids (Latin for orb, and a subtle reference to andriod which is the largest operating system for cell phones)

    Reply
  41. Heini wrote: February 27, 2013 5:49am

    Sony SoPink

    Reply
  42. Brandee wrote: February 27, 2013 5:50am

    Sony “phats”

    Reply
  43. Gerald Weiss wrote: February 27, 2013 5:50am

    SONY Sound-A-Round

    Reply
  44. Chris wrote: February 27, 2013 5:51am

    The Sony SoundSphere. The Audiodome. Sony Microcosm. The Q-Ball.

    Reply
  45. Daniel Li wrote: February 27, 2013 5:52am

    Sony’s Portable Beatsblaster (UTS-100)

    Reply
  46. aaron pacy wrote: February 27, 2013 5:52am

    Sony SphEars

    Reply
  47. Øystein.S wrote: February 27, 2013 5:52am

    Sony sphere , Sony Sound Sphere

    Reply
  48. Kate wrote: February 27, 2013 5:53am

    Yoder Balls

    Reply
  49. Stian Brondmo wrote: February 27, 2013 5:54am

    Sony Sphere
    Sony Xphere
    Sony Sphera
    Sony Sphero

    Reply
  50. Connie Boone wrote: February 27, 2013 5:55am

    You could name them:

    Sony Orbets

    Sony’s Solar Balls

    Sony’s Roller Balls

    Sony’s Music Balls

    Sony’s Roll-Arounds

    Sony’s Ring-Arounds

    Sony’s Kool Ballers

    Sony’s Music Ballers

    Reply

Leave a Reply

Sony Help or Support For questions or comments related to support, please click here.



We moderate all our comments so if you don't see it, don't worry. Check back soon.