Blog

1,996 Comments

Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

Twitter Facebook Email

Add Comment

  1. Sonny Whitson wrote: February 26, 2013 12:15pm

    Buddy Balls

    For the second pair you always wish you had.

    Reply
  2. Joey L. wrote: February 26, 2013 12:15pm

    Sony Globe

    Reply
  3. Jana wrote: February 26, 2013 12:16pm

    crystal clear sony spheres

    Reply
  4. Eric Espinosa wrote: February 26, 2013 12:16pm

    Sony ORBIS!
    Orbitally Round Bluetooth Instrument of Sound!

    Reply
  5. Sony Mathew wrote: February 26, 2013 12:16pm

    1.Muziq ballz
    2.Spherony
    3.Music globe
    4.Sony Globose
    5.Nucleus
    6.Sony antipodes

    Reply
  6. Tim Johnson wrote: February 26, 2013 12:17pm

    Sony Audio Orbs or AudiOrbs.

    Sony AudiO
    r
    b
    s

    Reply
  7. Troy wrote: February 26, 2013 12:17pm

    Sony Orbicular Marconi Speaker

    Reply
  8. Jason wrote: February 26, 2013 12:17pm

    Sony Go Orb

    Reply
  9. Eric Espinosa wrote: February 26, 2013 12:18pm

    Sony ORBIS
    Orbitally Round Bluetooth Instrument of Sound!

    Reply
  10. Bill Fry wrote: February 26, 2013 12:18pm

    BAMS- Bluetooth audio mobile speakers

    Reply
  11. Annetta McKelvy wrote: February 26, 2013 12:18pm

    I think the pink balls should be named “Juggles”

    Reply
  12. Milon H wrote: February 26, 2013 12:19pm

    Sony Sound Sphere
    Sony Sound Spheroid
    Sony Audio Orb

    Reply
  13. Anthony Garland wrote: February 26, 2013 12:19pm

    Sony Orbia

    Reply
  14. Ahmed azzam wrote: February 26, 2013 12:20pm

    p wave

    Reply
  15. Tyler Gulliford wrote: February 26, 2013 12:20pm

    Sony Palm
    Sony Bounce
    Sony Pod

    Reply
  16. Barry Scott wrote: February 26, 2013 12:21pm

    The new Sony Orbus, audio from beyond.

    Reply
  17. Rajat Jain wrote: February 26, 2013 12:21pm

    Sony VoX

    Reply
  18. Jesse Rogers wrote: February 26, 2013 12:21pm

    Sony’s Audball

    Reply
  19. Meagan wrote: February 26, 2013 12:22pm

    Sony Hear Sphere

    Reply
  20. Maria wrote: February 26, 2013 12:22pm

    Sony pearl speakers

    Reply
  21. kahliff wrote: February 26, 2013 12:23pm

    Sony Insights

    Reply
  22. Crystal wrote: February 26, 2013 12:23pm

    The Sony Orb

    Reply
  23. Devin wrote: February 26, 2013 12:24pm

    The Sony Audiglobe

    (Portmanteu of Audio and Globe)

    Reply
  24. Brenda wrote: February 26, 2013 12:24pm

    Sony Atoms

    Reply
  25. Matt wrote: February 26, 2013 12:25pm

    Sony Satellite Speakers

    Reply
  26. Howell Ruehl wrote: February 26, 2013 12:25pm

    “Sony Musica” (Latin for music)
    “Sony Musique” (French for music)
    “Sony Zene” (Hungarian for music)
    “Sony Écoutez” (French for Listen)

    Reply
  27. Jewell wrote: February 26, 2013 12:25pm

    Sony A-Round Sound

    Reply
  28. Gustavo Cardoza wrote: February 26, 2013 12:26pm

    Sony W-A Sphere (Wireless-Audio Sphere)or Sony B-A Sphere (Bluetooth-Audio Sphere).

    Reply
    1. Tom wrote: February 27, 2013 3:25am

      Sonads

      Reply
  29. Kyle wrote: February 26, 2013 12:26pm

    Sony Audio Egg

    Reply
  30. Connor Kleman wrote: February 26, 2013 12:26pm

    Sony Orb
    the RoundSound
    the SoundRound
    Sony Audioball
    Sony Audiosphere
    Airphones (as opposed to headphones)

    Reply
  31. Brenda wrote: February 26, 2013 12:27pm

    SONY Scoops

    Reply
  32. SASHA TORRES wrote: February 26, 2013 12:27pm

    Sony Round Surround speakers

    Sony Round Surrounds speakers are the perfect speakers to get around with

    Reply
  33. ahmad nelson wrote: February 26, 2013 12:27pm

    Sony Onthigo Speakers or Ondigo(On The Go)

    Reply
  34. Tara Henderson wrote: February 26, 2013 12:28pm

    Sony Sync-Sphere

    Reply
  35. James wrote: February 26, 2013 12:28pm

    suono (lower case) -> “sound” in Italian

    Stay away from the word “balls”. It can be mistaken as profane. Obvious words such as “speakers”, “sphere”, “audio”, “pod” or “egg” do not provide enough mystery or intrigue.

    Reply
  36. J. Edward wrote: February 26, 2013 12:28pm

    Sony Orbital – Music Revolves Around You

    Sony Sonisphere

    Sony Perigee

    Reply
  37. Pochy wrote: February 26, 2013 12:28pm

    Sony Sound Arounds or Sony Sound Rounds

    Reply
  38. john waire wrote: February 26, 2013 12:29pm

    sony phonics

    Reply
  39. Marilyn wrote: February 26, 2013 12:29pm

    Each color should have its name because it makes it more personal and cute for each color.
    Pink: Sony’s Bluetooth Sweetheart
    White: Sony’s Bluetooth Pure
    Black: Sony’s Bluetooth Cocoa

    Reply
  40. Brenda wrote: February 26, 2013 12:29pm

    Sony PomPoms

    Reply
  41. Matt DiGangi wrote: February 26, 2013 12:29pm

    audible balls, Acoustic spheres WAM BALLS Wireless Acoustic Mobile WAC BALLS Wireless Acoustc Cellular Balls

    Reply
  42. Tara Henderson wrote: February 26, 2013 12:29pm

    Sony Orbital

    Reply
  43. John wrote: February 26, 2013 12:30pm

    I think they would be fantastically named as Poly’s Like Roly Poly

    Reply
  44. Donna wrote: February 26, 2013 12:30pm

    Sony Round Sound

    Reply
  45. John Waire wrote: February 26, 2013 12:31pm

    sony phonics…

    Reply
  46. diantony wrote: February 26, 2013 12:31pm

    SONY DINO

    Reply
  47. Jewell wrote: February 26, 2013 12:31pm

    Sony Circle Sound

    Reply
  48. Jett W. wrote: February 26, 2013 12:32pm

    Get “A Round The Music” with Sony

    Reply
  49. Joseph wrote: February 26, 2013 12:32pm

    SSB = sony sound ball

    SWMB = Sony Wireless Music ball

    SWO = Sony Wireless orb

    SBG = Sony Ball Genie

    Sony Music Galaxy Balls

    Reply
  50. Monica wrote: February 26, 2013 12:32pm

    BLIP – Bluetooth Link In PINK
    Or
    KAZ Ball – name it after the Sony Prez

    Reply

Leave a Reply

Sony Help or Support For questions or comments related to support, please click here.



We moderate all our comments so if you don't see it, don't worry. Check back soon.