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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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Add Comment

  1. William wrote: February 27, 2013 4:16am

    Sony Spherocious

    Reply
  2. scorke wrote: February 27, 2013 4:17am

    Earbusters

    Reply
  3. Kai Anders WOLD wrote: February 27, 2013 4:17am

    Sony Egg
    Sony Golf Sound
    Sony Alien Eggs
    Sony Cocoon
    Sony Non stop
    Sony Siesta

    Reply
  4. Edgar Lores wrote: February 27, 2013 4:18am

    Sony Bowlers
    Sony Pearls
    Sony Bells

    Reply
  5. Jim Trombetti wrote: February 27, 2013 4:18am

    I think the name Sony “Nadz” would be best

    Reply
  6. Michelle wrote: February 27, 2013 4:19am

    Sony Bocce Balls.

    Reply
  7. umesh thapa wrote: February 27, 2013 4:20am

    pom-pom
    pom-pon

    Reply
  8. Garret wrote: February 27, 2013 4:23am

    How about SoundStation or SoundSphere?

    Reply
  9. Greg Grahn wrote: February 27, 2013 4:24am

    Sony Sphere

    Reply
  10. Todd wrote: February 27, 2013 4:24am

    Bass-balls as in “bass” guitar and not the fish. Base-balls is also OK.

    Reply
  11. Ynske wrote: February 27, 2013 4:26am

    Sony SoundRound

    Sony O
    (because of its shape, and the sound of it when you say this name)

    Reply
  12. Matthew wrote: February 27, 2013 4:26am

    The SMEGG (Sony’s Music Egg)

    It is short and catchy by name and it has a reference to the shape and music is born out of it. Smegg also sounds a bit like a name for toys, which is relevant to the toy-like sale-management when offering different colors.

    DotWalk (refering to the shape, the mobility and the digital world it’s connected to)

    Ballade (shape and music refference)

    Reply
  13. Asbjørn wrote: February 27, 2013 4:27am

    Sony Freedom
    Sony blueFreedom
    Sony blue sound
    Orb-sonic
    Sonic roller
    Blue party

    Reply
  14. Alexis wrote: February 27, 2013 4:27am

    Sony Playball

    Sony Orbio

    Sony Soundshot

    Reply
  15. Aleksandar Milovanovic wrote: February 27, 2013 4:28am

    Sony Pink Pong

    Reply
  16. Hans Christian wrote: February 27, 2013 4:30am

    Xperia Orbs

    Reply
  17. Bob Hosh wrote: February 27, 2013 4:33am

    Sony Jewels

    Reply
  18. Lars Naess wrote: February 27, 2013 4:33am

    Sony Crcl

    Reply
  19. Beth King wrote: February 27, 2013 4:34am

    Boomers

    Reply
  20. Jonathan wrote: February 27, 2013 4:35am

    StRollers

    you take them on a stroll and they can roll

    Reply
  21. Veerle wrote: February 27, 2013 4:36am

    The Sony Speakies
    Or
    The Sony speakballs

    Reply
  22. sharon wrote: February 27, 2013 4:38am

    Traveling Balls

    Have Balls, Will Travel

    Reply
  23. Al wrote: February 27, 2013 4:38am

    Sphears:

    derived from: speakers, spherical, hears

    Reply
  24. Brent wrote: February 27, 2013 4:39am

    Sony Go-N.A.D. (Next Audio Device)

    Reply
  25. Jim wrote: February 27, 2013 4:40am

    Sony RoundSound

    Reply
  26. Vegard wrote: February 27, 2013 4:42am

    Bounce

    Reply
  27. Frode wrote: February 27, 2013 4:44am

    Sound Ball

    Reply
  28. David W. Guy wrote: February 27, 2013 4:44am

    Sony Soundoff
    Little Blasterds
    De’Plugs
    Sony Sounders

    Reply
  29. Jason Otto wrote: February 27, 2013 4:45am

    Aurbits

    Reply
  30. Andreas wrote: February 27, 2013 4:45am

    “Sony Drop”

    Reason for “drop”:
    First thought was that the top above the ball looks like a drop (of water). And when a drop of water hits water, it creates waves (here audio waves).

    Reply
  31. Steen Mogensen wrote: February 27, 2013 4:46am

    Sony BlueSphere
    or
    Sony BT Sphere
    or
    Sony Sound Sphere
    or
    Sony Small Sound Sphere – 4xS !

    Reply
  32. Thor wrote: February 27, 2013 4:46am

    Scoop of Sound by Sony

    Reply
  33. Denise Donovan wrote: February 27, 2013 4:49am

    Pinkies

    Reply
  34. jason wrote: February 27, 2013 4:50am

    Sony Sound Sphere

    Reply
  35. sydney grussendorf wrote: February 27, 2013 4:50am

    Boom-Ball

    Reply
  36. Alexi wrote: February 27, 2013 4:52am

    “Sony Stones”

    Reply
  37. Jason wrote: February 27, 2013 4:52am

    Sony Boom Ball

    Reply
  38. 徐振萌 wrote: February 27, 2013 4:53am

    Sony Rhyman

    Reply
  39. Daily wrote: February 27, 2013 4:54am

    Sony Spinx

    Reply
  40. Row wrote: February 27, 2013 4:54am

    Sony Bop!

    Reply
  41. Michael Orth wrote: February 27, 2013 4:57am

    NADS… Nanos Audio Device from Sony

    Reply
  42. Fredrik Chan Baukop wrote: February 27, 2013 4:57am

    Considering it’s bluetooth connected, I’d like to implement Blue in the name. Here are some suggestions:
    -Sony BlueBall AKA Sony BB
    -Sony BlueCapsule
    -Sony R2B2th (Rythm 2 Blue2th)
    Or when people see the product in the shops, most of them will think back to the article:
    “Help Sony’s President Name His Pink Audio Balls”
    A following name could work as a reminder/croud pleaser:
    -Sony WHAT?!
    -Sony Presidential
    -Sony Mojo
    -Sony Schwing!

    Reply
  43. Michael wrote: February 27, 2013 4:57am

    The Sony Orb.

    Reply
  44. Michael Orth wrote: February 27, 2013 4:58am

    NADS… Nano Audio Device from Sony

    Reply
  45. Lauren wrote: February 27, 2013 4:59am

    SonOrbs
    RoundSounds

    Reply
  46. JK wrote: February 27, 2013 4:59am

    Sony..
    – xOrb (pronounced either as x-Orb or sorb)
    – muBall (pronounced mew-b-ll)
    – WiBles ([Wi]reless [Bl]uetooth Mobil[e] [S]peaker)

    Reply
  47. paul l wrote: February 27, 2013 5:00am

    pink lady
    little ball
    ladys ball
    little one
    its as big as a nut or an egg ? > nutty, nuggit, eggy, boomegg
    a bouncing ball > boncky, bonky
    disco or discover balls > discy, discovery
    powerfull sound > power ball like pokemon ball, boomball
    booming balls >boomy; booming smily; sonicboom; sonyboom

    Reply
  48. Roo wrote: February 27, 2013 5:01am

    Bloom

    Reply
  49. Christian wrote: February 27, 2013 5:01am

    Sony Sack Balls
    Sony’s Sack Of Audio Balls
    Sony Boomheads
    Sony Blaster Balls
    Sony Bubble heads
    Sony Bubble balls

    Reply
  50. Jacob wrote: February 27, 2013 5:02am

    Sony GoAudio.

    Sony SuperSonic.

    Sony iBall.

    Reply

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