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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Peter wrote: February 27, 2013 3:24am

    Why not keep it simple and kall it Sony Sphere? It’s a cool and easy name.

    Reply
  2. CC wrote: February 27, 2013 3:25am

    a’round

    Reply
  3. S. P. Thornton wrote: February 27, 2013 3:28am

    Think outside of the box….but listen in the Sphere; The Sony Sphere.

    Think outside of the box….but listen in the Sphere; The Sony Sphaera

    Think outside of the box….but listen in the Sphere; The Sony Sphera

    A new Era in sound is here; The Sony Sphere, Sphera, Sphaera

    Excite your hemiSpheres with the Sony Spheres.

    Auris Sphere; Sony Aurisphere

    Reply
  4. S. P. Thornton wrote: February 27, 2013 3:31am

    Think outside of the box….but listen in the Sphere; The Sony Spheres.

    Reply
  5. Peter wrote: February 27, 2013 3:34am

    Sony XSphere’s
    or
    Sony Atomballs
    or
    Sony Wireless XSphere’s
    or
    Sony Wireless XGlobes
    or
    Sony Wireless balls of sound
    0r
    Sony Sound Balls

    Reply
  6. Thomas wrote: February 27, 2013 3:34am

    Orb og Sphere

    Sony sound sphere
    Sony Orb portable sound
    Sony portable Orb speaker
    Sony Amphitheater
    Sony global/globe speaker

    Reply
  7. Tony wrote: February 27, 2013 3:36am

    Sony Audio Spheres. Or SAS

    or Audio Spheres or just Spheres

    Reply
  8. amp khounnoraj wrote: February 27, 2013 3:37am

    Sonexperience 2.0
    Sonysteria Boom
    Sony Boomster Beat

    Reply
  9. Sigbjørn Sørensen wrote: February 27, 2013 3:39am

    Sony StreamBall

    Reply
  10. John wrote: February 27, 2013 3:41am

    Round Sound
    SoundAround
    AtmoSpheres

    Reply
  11. Ajitpal Singh wrote: February 27, 2013 3:42am

    Sony RoundSound

    Reply
  12. Filip Verleye wrote: February 27, 2013 3:43am

    KÖTBULLAR

    Reply
  13. Frank Bjerkelund wrote: February 27, 2013 3:43am

    Sony Sphere

    Reply
  14. Sunil Jayanth Weliwitigoda wrote: February 27, 2013 3:45am

    Suggested Name:”The Sony Martian Globes” – covering Sony the Ingenious and innovative entrepreneur, Mars the color of the Red Planet, which is still a mystery and one that mankind looks up to to investigate and learn about and the Globes that are as round as Mars and equally thrilling.

    Reply
  15. Bergsma Paul wrote: February 27, 2013 3:46am

    Sony “Globalls” wherever you go in the world

    Reply
  16. bored wrote: February 27, 2013 3:47am

    Sony Brawlers

    Reply
  17. Christian wrote: February 27, 2013 3:48am

    Sony Spherio (Sphere and sterio)

    Reply
  18. Frank Gruszka wrote: February 27, 2013 3:48am

    Sony Srounds

    Reply
  19. LIezelotte wrote: February 27, 2013 3:49am

    SONoisY

    Reply
  20. Friso wrote: February 27, 2013 3:49am

    Sounies
    Soundy
    Bollman
    Audios
    Roundos

    Reply
  21. Paul Bergsma wrote: February 27, 2013 3:49am

    Sony “beat bubble”

    Reply
  22. Frank Gruszka wrote: February 27, 2013 3:52am

    Hearballs, you know, for all the cool cats.

    Reply
  23. David wrote: February 27, 2013 3:53am

    What about: Sony Balldio (Ball + audio)

    Reply
  24. Tom Amos wrote: February 27, 2013 3:54am

    SoundSveers or SoundSpheres if you prefer…

    or GlobalSound or WorldSound

    Reply
  25. Gulbrand Gundersen wrote: February 27, 2013 3:56am

    Sonic Cirkel?

    Reply
  26. Erlend Antonsen wrote: February 27, 2013 3:56am

    Suggestions:
    - Sony Rolling Stones
    - Sony Stones
    - Sony Tropica
    - Sony Travler
    - Sony Relaxer
    - Sony Going
    - Sony Baller
    - Sony Sums

    Reply
  27. Tom wrote: February 27, 2013 3:56am

    bolz

    Reply
  28. Paul Bergsma wrote: February 27, 2013 3:57am

    Sony “bluwis”
    BLU tooth WI reless S peakers

    Reply
  29. Amerllah wrote: February 27, 2013 3:58am

    Soundy (Dim down the u and d) = Sony

    Reply
  30. John B wrote: February 27, 2013 3:58am

    Roundabouts

    Reply
  31. Roni wrote: February 27, 2013 3:59am

    Sony Sound Globe
    Sony Loud Globe
    Sony Cristal Globe

    Reply
  32. ge wrote: February 27, 2013 4:01am

    Sony Booba

    Reply
  33. Wim wrote: February 27, 2013 4:01am

    dBulb

    Reply
  34. Stanley wrote: February 27, 2013 4:02am

    Soneasy

    Reply
  35. Robert wrote: February 27, 2013 4:03am

    Sony Orbit

    Reply
  36. Vernon Albaladejo wrote: February 27, 2013 4:03am

    Mr. President, how about “Haro” ( the robotic balls on the gundam series of sunrise)if you can go on a deal with Sunrise

    Reply
  37. Declercq Joren wrote: February 27, 2013 4:04am

    what about PortaBall (pronounce like portable)

    Reply
  38. Espen wrote: February 27, 2013 4:07am

    Take one letter before the ball:

    sBall

    That includes speaker and sony

    Reply
  39. Wendy wrote: February 27, 2013 4:07am

    Orbitrons

    Reply
  40. Alexis wrote: February 27, 2013 4:10am

    Sony Sonosphere!

    Reply
  41. Frode wrote: February 27, 2013 4:10am

    -DODDO-
    Let me have a Sony DODDO pleace!

    You can animate the letters so it fits into the orb in commercials.

    Reply
  42. Rowan wrote: February 27, 2013 4:10am

    Sony Pellet

    (In-earshot) (slogan)

    Or

    Sony Cannon-ball

    Reply
  43. Eric wrote: February 27, 2013 4:11am

    Sony
    Balls Deep Audio

    Reply
  44. Carsten wrote: February 27, 2013 4:11am

    Sony Beek (beek = ball speaker)
    or
    Sony Beeks (beeks = ball speakers)

    Reply
  45. Cato wrote: February 27, 2013 4:11am

    BoomSphere

    That’s all I got for now

    Reply
  46. espen wrote: February 27, 2013 4:12am

    sBall (sony ball)
    2sBall (sony speaker ball)
    sonyB (sony ball)

    speakerBall

    rsBall round sound ball

    Reply
  47. albert wrote: February 27, 2013 4:13am

    NFC Pinky
    Wireless Pink
    Amazing Music
    Angelina in Music

    Reply
  48. Matt wrote: February 27, 2013 4:14am

    Sony Pop-mate

    Reply
  49. Troy Spitzley wrote: February 27, 2013 4:14am

    What not just call them what they are “sony speaker balls” or “sony music balls”. Keep it simple.

    Reply
  50. Marius wrote: February 27, 2013 4:16am

    “Round”

    Just “Round”

    “Sony Round – the ultimate sonic experience”

    ;)

    Reply

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