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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. Richard wrote: February 27, 2013 2:11am

    Sony Bingos

    Reply
  2. Dusan Jakovic wrote: February 27, 2013 2:12am

    Sony Ballie

    Reply
  3. Knut wrote: February 27, 2013 2:13am

    Sony PlayBall
    Sony XBall

    Reply
  4. Tor Arne Ringstrand wrote: February 27, 2013 2:14am

    Sony Sound Sphere

    Reply
  5. Stian Åsheimer wrote: February 27, 2013 2:15am

    Sony Socius
    Socius is companion in Latin

    Reply
  6. Vincent E wrote: February 27, 2013 2:16am

    How about BlueNote or XOUND

    Reply
  7. Ruben wrote: February 27, 2013 2:17am

    Sony Sound Planet \ Sound Planet

    Would suggest Sony Moonsound, had it not already been used on a soundcard in 1995.

    Reply
  8. Beth wrote: February 27, 2013 2:18am

    Sony Satellite
    Sonusphere
    Mezzosphere

    Reply
  9. Martin wrote: February 27, 2013 2:18am

    Sony Sonic Orb?

    Reply
  10. Alexander wrote: February 27, 2013 2:18am

    Sony LetZ
    Sony Bounce
    Sony Play
    Sony c’mon
    Sony Sphere
    Sony All Around Sound

    Reply
  11. Steffen wrote: February 27, 2013 2:19am

    ROUND
    Round

    Reply
  12. Olav wrote: February 27, 2013 2:21am

    Sony SonicSphere

    Reply
  13. Hein Htet wrote: February 27, 2013 2:21am

    Sony SpheroBlast
    Sony Companion (travel-mate wherever you go)
    Sony Xperia Tap

    Reply
  14. Emre wrote: February 27, 2013 2:22am

    How about orbi sound or sound orb

    Reply
  15. Trond-Daniel wrote: February 27, 2013 2:24am

    Sony Audio Sphere

    Reply
  16. Magnus wrote: February 27, 2013 2:25am

    Sony (Cloud) Sphere

    Reply
  17. Mark Cadwell wrote: February 27, 2013 2:25am

    SORBS (Sound Orbs)

    acoustic orb

    audio orb

    sound sphere

    Reply
  18. Tommy Lyng wrote: February 27, 2013 2:25am

    RR (Roundrollers)

    Reply
  19. Skjalg wrote: February 27, 2013 2:27am

    Name it:

    Sony Sound Orb

    :)Easy of the Tongue.

    Reply
  20. Daniel Fong wrote: February 27, 2013 2:28am

    Sony-fi = Sonifi.

    Reply
  21. Gunnar wrote: February 27, 2013 2:29am

    Major Sound Bowl

    Reply
  22. Håvard Nesse wrote: February 27, 2013 2:29am

    Audiorb

    Reply
  23. Christopher wrote: February 27, 2013 2:31am

    Sony Sphere!

    Reply
  24. TheViking wrote: February 27, 2013 2:34am

    The name should be: SONY Cuuler

    Reply
  25. wy wrote: February 27, 2013 2:34am

    rolling stone
    XD!

    Reply
  26. jens wrote: February 27, 2013 2:34am

    Sony Potato

    Reply
  27. Havard Eide wrote: February 27, 2013 2:35am

    BoomBalls,
    SphereBlaster
    eyeBall

    Reply
  28. Ronny wrote: February 27, 2013 2:36am

    Sony perfect sphere

    Reply
  29. Ruby wrote: February 27, 2013 2:37am

    Sony PPB (portable pink balls)

    Reply
  30. Rasmus wrote: February 27, 2013 2:39am

    Sony BS-Balls (Sony BluetoothSpeaker-Balls)
    Sony SmartSpeaker
    Sony SMS (Sony SmartMobileSpeaker)
    Sony SS (Sony SmartSpeaker)
    Sony ABoom (Sony AtomBoom)
    Sony RSound (Sony ReciveSound)
    Sony SNow (Sony SoundNow)

    The text in the parentheses is an explanation of the example product name.

    Reply
  31. Jake wrote: February 27, 2013 2:40am

    Sony Bop

    Reply
  32. sean wrote: February 27, 2013 2:41am

    SonyBounce

    Reply
  33. Jostein Grimstad wrote: February 27, 2013 2:42am

    Sonphony

    Reply
  34. Gillian wrote: February 27, 2013 2:43am

    FlOats (neat graphic for the “O”‘s)
    by
    sOny

    Reply
  35. Derek Bender wrote: February 27, 2013 2:45am

    Sony Wi-MaudS

    Sony Lil-Spheres

    Reply
  36. Alex wrote: February 27, 2013 2:47am

    Xperia Sphere

    Reply
  37. Carlye wrote: February 27, 2013 2:49am

    Sony Sounddrop

    Reply
  38. Frank Gesualdo wrote: February 27, 2013 2:50am

    MeOrb

    It works on two levels ‘Me’ Nihongo for ‘Eye’ and American sense of individualism.
    It is also fun to say.

    MeOrb

    Reply
  39. Kenneth wrote: February 27, 2013 2:54am

    Sony Orb
    Sony Sphere
    Sony Pellet
    Sony Bola
    Sony Balón
    Sony Kule/Kula (Norwegian)
    Sony Tama
    Sony Kyuu
    Sony Wireless Audi-O (Where the O represents the ball)

    Reply
  40. Fredrik wrote: February 27, 2013 2:56am

    Boombastic
    Bombastic
    Boombastik
    Bombastik
    :P

    Reply
  41. Peder wrote: February 27, 2013 3:00am

    Sony sonic orb

    Reply
  42. kenneth wrote: February 27, 2013 3:02am

    THE EGG

    Sony OVA.

    Sony OVO.

    Reply
  43. Abesin wrote: February 27, 2013 3:02am

    Ohm / Ohms

    Reply
  44. michael slifka wrote: February 27, 2013 3:06am

    Aries, Cosmos, DISCOVERY, Galaxy, …..what do these names have in common?
    All are space ships in 2001 A Space Odyssey. The speakers are dead ringers for the front of the Discovery

    or you could go with Woody Allen in Sleeeper
    and call it THE ORB

    Reply
  45. Lasse wrote: February 27, 2013 3:07am

    Sony ZerO

    Reply
  46. Ricky R wrote: February 27, 2013 3:10am

    Sony “Hangout”
    Sony “Circies” (pronounced Ser-keys)
    Sony “it-e-bityy” or “ittybitty”
    Sony “roundabout”
    Sony “Sound Culture”

    Reply
  47. Jan Tore Grindheim wrote: February 27, 2013 3:13am

    Sound Orbs
    Music Orbs
    Sorbs

    Reply
  48. Kjartan wrote: February 27, 2013 3:15am

    SoundRound/RoundSound=
    S-round og R-sound

    Sound satellite (The “SSS” = Sony Sound Satellite) = Triple-S
    or
    Sony “Triplets” (3 colors)
    (But may make it difficult to add more colors later…)

    Reply
  49. Tony wrote: February 27, 2013 3:19am

    “Bounce”

    “Vibe”

    Sony Vibe :D

    Reply
  50. Uriel Garcia wrote: February 27, 2013 3:21am

    Sony Audioz (Ah-Dee-Ohz), Sony Tap, or Sony Blast(s).

    Reply

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