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Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

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  1. S. P. Thornton wrote: February 27, 2013 12:46am

    ORBZ

    Reply
  2. Eddie Perez wrote: February 27, 2013 12:47am

    “Sony Sound Drops” , “Sony Wave Drops” , “Eggwaves” , “Soundeggs”, “Sony Seed”, “Seed Sound”, “Sound Seed”

    Reply
  3. Mark wrote: February 27, 2013 12:48am

    Sound Orb

    Reply
  4. S. P. Thornton wrote: February 27, 2013 12:50am

    SONAS

    Reply
  5. Michael wrote: February 27, 2013 12:51am

    TalkMan

    Reply
  6. James Caithness wrote: February 27, 2013 12:51am

    Globus…..intimating world wide sales,communication, popularity and pronounceability

    Reply
  7. Mark wrote: February 27, 2013 12:52am

    Sony EggMan
    Sony AroundSound

    Reply
  8. Mark wrote: February 27, 2013 12:53am

    Sony SoundOrb
    Sony EggMan

    Reply
  9. michael west wrote: February 27, 2013 12:54am

    S’orbs..

    ..S for Sony.. and they are orbs.. and the name suggests absorption.. the taking in .. or appreciation of… in this case music.

    Another name might be Sony Spherious Zounds.

    Reply
  10. James Rhodes wrote: February 27, 2013 12:55am

    SONY Orb. :)

    Reply
  11. Shahid wrote: February 27, 2013 12:57am

    Wireless Sony Orbital Speakers

    Reply
  12. S. P. Thornton wrote: February 27, 2013 12:57am

    Sony SONAS. Latin for sound.

    SONAS Rosea (pink)
    SONAS Ater or Atra (black)
    SONAS Albus (white)

    Reply
  13. Rudy wrote: February 27, 2013 1:02am

    Sony Cy-orb!

    Reply
  14. James Power wrote: February 27, 2013 1:04am

    Sony Orbus
    On-Sphere by Sony
    Sony Globes
    Sony Spheroids
    Sony Bubble Life
    Sony Orbit Sound (S.O.S.)
    Sony Capsic Speakers
    Sound Orb by Sony
    Sony My Sound Soundorbs

    Reply
  15. Sriram wrote: February 27, 2013 1:07am

    Sony Sphere

    Sony Laddu [Laddu or Laddoo is a ball-shaped sweet, popular in Indian Subcontinent]

    Sony Pump Up
    Sony Pumpkin
    Sony Ping Pong

    Reply
  16. Balaji Purushothaman wrote: February 27, 2013 1:09am

    Sonidosphere, Sonydosphere, Boomsphere,

    Reply
  17. Michael wrote: February 27, 2013 1:10am

    Atmo …for atmosphere.

    Reply
  18. Michael wrote: February 27, 2013 1:12am

    Atmo …for atmosphere

    Reply
  19. Sagen wrote: February 27, 2013 1:19am

    - Portabella
    or
    - Pluto

    Reply
  20. Peter wrote: February 27, 2013 1:24am

    Sony+Orb=Sorby

    Reply
  21. Sinisa wrote: February 27, 2013 1:25am

    P1NK

    Reply
  22. Maria Carmen “Marc” Munchua-Locsin wrote: February 27, 2013 1:27am

    Sonic Mobius

    Reply
  23. Z Fohrman wrote: February 27, 2013 1:34am

    Here’s the list:
    Sony Audio Spheres (SAS)
    Salty Sony Balls
    Sony Gryphon Eggs
    Sony Oblate Spheroids (SOS)
    Sony Egg Beaters
    Sony Presidential Balls (Assuming they’re large enough not to constitute an insult to a sensitive president), “Sony Preseidentials” for short.

    They look a bit like penguins when you squint so how about:
    Sony Penguins or Sony Mobile Penguins (Sony M.P.’s for short).

    If you can use them anywhere how about:
    Sony “Quantum” (As in the random particles popping in and out of existence)? The Commercial could go something like: “It can happen anywhere: In your home…On the go”…(Subway train), “On top of the world” (Mountain top shot, Climber pulls out his sony Quantum, places it on a rock and gets down to the beat), “or out of it” (Astronauts boogeying in zero G).
    “Sony Quantum: Anytime….Anywhere”.

    Anyway yeah….those are my thoughts.

    Reply
  24. V wrote: February 27, 2013 1:37am

    Sony Soundscape

    Sony Sound-scoop speakers

    Sony Strombus Speakers ( A strombus is the scientific name (genus) for a conch snail. These snails produce the shell we commonly refer to being able to “hear the ocean in”

    Reply
  25. Stephanie wrote: February 27, 2013 1:39am

    Sony Wave-O
    Sony DeciBall
    Sony Wave Station
    Sony DJ
    Sony E-Rhythm
    Sony Beat Drop
    Sony Sound Sphear

    Reply
  26. Brandon wrote: February 27, 2013 1:41am

    Sony OrBeats (mesh of orb/beat.)

    Reply
  27. Robb wrote: February 27, 2013 1:42am

    Spherion, Ohms

    Reply
  28. RowBear wrote: February 27, 2013 1:44am

    Sony Audio BonBon

    Reply
  29. Susan Carol Price wrote: February 27, 2013 1:45am

    PackingPink

    The pink ball should sound masculine so men would want to carry it– and perhaps even want to display it!

    Reply
  30. João Garrido wrote: February 27, 2013 1:46am

    Sound Globe

    Reply
  31. S. P. Thornton wrote: February 27, 2013 1:48am

    SONAS is latin for sound;

    SONASPHERES, SONA SPHERES

    Reply
  32. Derek Bender wrote: February 27, 2013 1:53am

    Sony Wi-AudS (Wireless Audio Speakers)

    Reply
  33. Vernon wrote: February 27, 2013 1:54am

    Feel da beat in Phils balls!

    Reply
  34. Glenn wrote: February 27, 2013 1:54am

    Walksound

    Reply
  35. Gary wrote: February 27, 2013 1:55am

    Sony WISP

    Based on the mythological phenomena (ball/orb of light) that no matter good or bad would lead you to your fate.

    Reply
  36. Glenn wrote: February 27, 2013 1:56am

    WalkSpeaker

    Reply
  37. Hristo Petev wrote: February 27, 2013 1:57am

    Could be:

    Spherywear – Sphere + wear
    Spherywhere – Sphere + everywhere
    Soundwear
    Wavespherus
    SoundBall
    SoundStar

    Reply
  38. balz wrote: February 27, 2013 1:57am

    micro blaster

    sony egg

    sony omnispeaker

    sony meteorite

    Reply
  39. S. P. Thornton wrote: February 27, 2013 2:00am

    sonitus : noise, sound.

    SONISPHERES

    SONYSPHERES

    SONYTUS

    Reply
  40. Nathan wrote: February 27, 2013 2:00am

    Sony Wobbles

    Reply
  41. Goran wrote: February 27, 2013 2:01am

    Sony Sound Ball or Sony Crystal Ball

    Reply
  42. Simone wrote: February 27, 2013 2:03am

    POJ = Pocket Of Joy

    Little Ballsome (ball + awesome)

    Boomy Balls

    SLAM Balls = Super Loud Awesomely Mini Balls

    Reply
  43. Gabriel Folkman Gleditsch wrote: February 27, 2013 2:04am

    sony sonic boom

    Reply
  44. Robb Li wrote: February 27, 2013 2:04am

    VertiGO

    Reply
  45. Andrey Hanssen wrote: February 27, 2013 2:05am

    BALL = bluetooth Air Link Loudness

    Sony SoundSphere

    LinkSphere

    BallSphere

    Reply
  46. Andreas Steiro wrote: February 27, 2013 2:05am

    Sony Globe
    Sony Sphere

    Reply
  47. Jerry HAll wrote: February 27, 2013 2:07am

    Bass-Balls

    Reply
  48. Ole wrote: February 27, 2013 2:07am

    (Sony) Sound Ball

    Reply
  49. Nicolay Lorgen Lübbe wrote: February 27, 2013 2:08am

    Sony Air Marbles

    Reply
  50. Charles C. Funderburk wrote: February 27, 2013 2:11am

    Do not see my first post.
    Spinker Balls
    Spinkers
    Spinker
    Pinkall

    Reply

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