Blog

1,996 Comments

Help Sony’s President Name His Pink Audio Balls

by Phil Molyneux 02/26/2013

Pink Balls.

Certainly catchier than “Bluetooth Wireless Mobile Speakers,” no?

We announced Sony’s wireless mobile speakers – in the shape of pink, black, and white balls – at the CES press conference this past January, when I said, “I carry my pink balls with me wherever I go…”

I liked the sound of it.

But in my 25 years with Sony, we’ve tended to drift away from some of the more clever and catchy product names like Walkman, for example, and for two primary reasons. First, naming products decades ago was much easier than it is today. You have bundles of trademarks, international laws, focus group testing and even packaging to take into consideration. It’s quite the complex process, often starting with more than 600 options before narrowing the list down to one.

Second, our model selection has increased greatly over the years, growing to tens of hundreds of products, which makes finding that one ideal name for each individual product much more difficult. We can’t apply the same rigor in pinpointing great names for great products like our Bluetooth Wireless Mobile Speakers.

That’s where you come in. A gadget that looks like this with the potential to get cheeky needs more. I want to change it … no more “Bluetooth Wireless Mobile Speakers.” And I’m looking to you for help. I need your input and inspiration. Tell me your thoughts and ideas on how we can bring this product to life through a name.

I invite you to enter the Help us with a Name Contest. To get the creative juices going, you can learn more about the product here. Know that I’ll be personally reading every entry left in the comments section below … And here’s some more motivation: I’ll send  the top five favorite names submitted in the Contest a pair of Sony Bluetooth Wireless Mobile Speakers.  See the Official Contest Rules for details.

Please keep in mind the complexity of the naming process I described above, and remember it’s a long road. But I’m committed to seeking your input and using it in our ultimate decision.

Have fun with it. I know there are a lot of creative minds out there, and I look forward to seeing your ideas. I challenge you to tap into your brilliance and use your imagination on this one.

Click here for full Official Contest Rules.

 

Twitter Facebook Email

Add Comment

  1. delphier wrote: February 26, 2013 11:03pm

    yes ,this is good!
    sorockit

    Reply
  2. steve wrote: February 26, 2013 11:03pm

    S4 (Sony Satellite Speaker System)
    Orbitals
    Options
    Geodes
    Heartbeats
    SoundStations
    Freeballs (lol)
    Auroll (aural)
    Thumpers
    Nuclei
    Touchstones
    Sonycasters / Sonicasters

    Reply
  3. Joesun wrote: February 26, 2013 11:03pm

    Sony Pinkle

    Reply
  4. Ice wrote: February 26, 2013 11:09pm

    Sony sPIIQ
    From Sony headphone line piiq
    Great sound and modern design

    Music+speakerphone

    Reply
  5. Ronald Sipenuk wrote: February 26, 2013 11:22pm

    I suggest it to be called the “Sony Dyson Sphere.” Scientifically, Dyson Sphere is the theory of solar powered satellites orbiting around a star to receive it’s energy output. The pink audio balls represent a star and the sound or audio coming from the ball is it’s energy output. The satellites represent us, the people, receiving the energy and sound of a star product.

    Reply
  6. Frans wrote: February 26, 2013 11:27pm

    SWAB
    Sony wireless audio ball

    Reply
  7. Kenny wrote: February 26, 2013 11:29pm

    SMOS Mini Speakers = spheroid mobile speakers

    Reply
  8. CK wrote: February 26, 2013 11:29pm

    Boomballa
    Boomballer
    Beamer
    Boomblast

    Reply
  9. Preeth wrote: February 26, 2013 11:32pm

    Sony Ding
    Sony Sing
    Sony Gong

    Reply
  10. Enzo wrote: February 26, 2013 11:33pm

    YNOS

    Reply
  11. Chidere okereke wrote: February 26, 2013 11:34pm

    Sony gOball

    Reply
  12. Kishan wrote: February 26, 2013 11:38pm

    Sony Ong
    Sony oLo
    Sony keek

    Reply
  13. Ron wrote: February 26, 2013 11:40pm

    Sony Free Balls

    Reply
  14. Will Bueche wrote: February 26, 2013 11:41pm

    Ping
    Or, alternately,
    Pong.
    Because they look a bit like ping-pong balls.

    Reply
  15. Nick Vanocur wrote: February 26, 2013 11:42pm

    How about calling the Sony and Share?

    Reply
  16. ALEXANDER wrote: February 26, 2013 11:42pm

    “SORBIT”

    Reply
  17. angelica wrote: February 26, 2013 11:45pm

    Sony Xplod O
    Sony RoundSound
    Sony Round
    SONY SPHERE
    SONY SOUNDSPHERE
    Sony Obs
    SONY ORBS

    Reply
  18. Alex wrote: February 26, 2013 11:47pm

    Sony Testacular Sound System

    Reply
  19. B Graham wrote: February 26, 2013 11:50pm

    Sony Pinker Speakers

    Sony Pink.Palm (spoken Pink Dot Palm)

    Sony Pinkspeak.Palm

    Reply
  20. David wrote: February 26, 2013 11:55pm

    Sony Volume Bubble
    Sony Volume Balls
    Sony Volume
    Sony Volume circles
    Sony Music Orbit
    Sony Orbit
    Sony Music Halo

    Reply
  21. Stuart wrote: February 26, 2013 11:56pm

    Sonically Corrected, Rotund, Optimally Tuned Ultra Melodic Speakers
    Just joking, I love the sound quality of Sony products, and have had many a Walkman in my time -much better than anything Apple can produce

    Reply
  22. Thomas wrote: February 26, 2013 11:57pm

    RoundSound
    SoundAround

    Reply
  23. declan harte wrote: February 26, 2013 11:57pm

    Sony Round Sound

    Reply
  24. Thomas wrote: February 26, 2013 11:58pm

    BlasterBalls

    Reply
  25. Charmaine wrote: February 26, 2013 11:59pm

    How about Sony Sorbé. The speakers look like something sweet. Plus sorbé just happens to sound like you combined Sony and Orb together.. ;)

    Reply
  26. Brandon wrote: February 27, 2013 12:03am

    1.Armillary

    2.Phantasm

    Reply
  27. Ryan D. wrote: February 27, 2013 12:04am

    Sony Rollrunner

    Whether you’re rolling smooth or running late, The Sony Rollrunner provides quality sound in a compact portable wireless speaker.

    Reply
  28. jujman wrote: February 27, 2013 12:05am

    Music ball

    Reply
  29. Brandon wrote: February 27, 2013 12:05am

    1. Armillary
    2. Phantasm

    Reply
  30. Venkata R.KAKUMANI wrote: February 27, 2013 12:05am

    It’s VONY.

    V here stands for many things.
    V – vantage.
    V – voice,vocals.
    V – vroom,the kind of sound that these speakers can deliver.
    V – vitesse ( French for speed ).

    Slogan samples.

    VONY from SONY.

    SONY VONY HONeY.

    Make some Money SONY.

    Thank you.

    Kakuman’y’

    Reply
  31. D…T… wrote: February 27, 2013 12:07am

    Sony’s B.O.S.S. – (Balls of Sound Speakers)

    Reply
  32. Rhea wrote: February 27, 2013 12:08am

    Sony Orbation

    Reply
  33. Aries wrote: February 27, 2013 12:09am

    Sony X-sphere
    Sony X-cheme
    Sony reXound
    Sony Yo-balls
    Sony Bounze
    Sony Vox
    Sony Bazz
    Sony Ball X
    Sony FricXion
    Sony Booom
    Sony Palmsound
    Sony Tili
    Sony Boka
    Sony Sigaw
    Sony Vo-X

    Reply
  34. Shayn wrote: February 27, 2013 12:10am

    The name for these are simply: #BassBallz ( I’m not sure of the Sound Specs on these but, if they Bump, and can go down to like 35/40Hz ;) then they should be called Bass BaLLz ~ BassBallz ~ #BASSballz ~ #BASSBallZ ~ “Bass Ballz” …
    You’re Welcome :) *You can send me a few pairs for my time; preferably in Black, White, Purple, and Green :) Much Love.
    Peace, always,
    Dj Yogi Shayn…

    Reply
  35. Traz Damji wrote: February 27, 2013 12:10am

    The Pink Pearl
    The Black Pearl
    The Pearl
    Mother of Pearl

    ‘Take the Pearl for a whirl’.

    Reply
  36. Adnan wrote: February 27, 2013 12:13am

    Spkers, Sony Spkers

    Reply
  37. Shayn Almeida wrote: February 27, 2013 12:16am

    I can’t find the audio specs in terms of freq range, but, whatever: #BASSBALLZ ~ BassBallz ~ BassBallZ ~ BassBallz ~ #BassBallz :)

    Reply
  38. John wrote: February 27, 2013 12:25am

    “Sony: Elektro Orb”
    “Sony: Elektro Pod”

    Since I think electromagnetic waves are used for wireless transmission. >_>

    Or just “Sony Elektro”

    Reply
  39. Bob wrote: February 27, 2013 12:27am

    How about Sony SoundCat portable systems. Three colors, with matching logos. Black Panther, White Tiger, and, of course, Pink Panther(which opens up all kinds of cute ad opportunities).

    Reply
  40. William Wright wrote: February 27, 2013 12:27am

    Sony Bass Ball

    Reply
  41. Mark Motta wrote: February 27, 2013 12:33am

    RoundSound

    Sono

    Ovus

    Reply
  42. Pierre wrote: February 27, 2013 12:37am

    SonycOrb
    OrbSonyc
    super-SonycOrb

    Reply
  43. S. P. Thornton wrote: February 27, 2013 12:40am

    Sony What?….

    “SoBallz”…Sony Ballz; Yeah…SoBallz!

    Sound Ballz?…No, SoBallz

    You’ve got some ballz, No I have SoBallz!

    Sony; SoBallz!

    Reply
  44. Eddie Perez wrote: February 27, 2013 12:41am

    “Sony ellipsE” Cause it has the shape of an ellipse.

    Reply
  45. larry Bartley wrote: February 27, 2013 12:42am

    SoundSpheres

    The SONY SS—- music system

    S ound S ONY (disolve)
    SoundSpheres Music for life

    Reply
  46. James Caithness wrote: February 27, 2013 12:43am

    Globus…. suggesting world wide sales, popularity, acceptance and pronounceability

    Reply
  47. Sammy T. wrote: February 27, 2013 12:43am

    SoRound Sounds

    Reply
  48. John wrote: February 27, 2013 12:43am

    Squidgeys

    Reply
  49. Mike wrote: February 27, 2013 12:45am

    How about:

    SonySphere – “Get PHANTASMED” (like the movie)

    Or

    SonyOrbz – “Your sound, Bring It”

    Reply
  50. Joseph wrote: February 27, 2013 12:46am

    Sony Atom Balls
    Sony Neutron balls

    Reply

Leave a Reply

Sony Help or Support For questions or comments related to support, please click here.



We moderate all our comments so if you don't see it, don't worry. Check back soon.